Hiring a Marketing Manager?

Read this as many times as you need to...

A Marketing Manager is not a PPC Manager

A Marketing Manager is not an SEO Manager

A Marketing Manager is not a Head of Marketing

A Marketing Manager is not a Copywriter

A Marketing Manager is not an eCommerce Manager

A Marketing Manager is not a PR Manager

A Marketing Manager is not a Graphic Designer

A Marketing Manager is not a GTM Specialist

A Marketing Manager is not an Email Marketing Manager

A Marketing Manager is not an Events Manager

A Marketing Manager is not a Marketing Director

A Marketing Manager is not an Internal Comms Manager

A Marketing Manager is not a Social Media Manager

Yes, they're all areas that a Marketing Manager might have touched at some point in their career, but each one is a role within itself.

Is it possible for a Marketing Manager to own a few of these areas and perform well?

Absolutely.

Should a Marketing Manager be expected to cover all of these areas on their own, and more, in a normal working week?

Absolutely NOT!

#marketing #headhunter
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