Air

Give this guy a Netflix special.

I'd 100% watch 😂



Font choice MATTERS.

See? I capitalized for shouty caps.


The same message in different fonts?

Totally different vibes.


Arial = Your uncle Bob
Times New Roman = Your serious uncle Robert
Papyrus = Your uncle who thinks he's “spiritual“



But Comic Sans??

AHHHHHH 😱


It's nightmare fuel for creatives.

Fortunately, you woke up and realized...

That you had Air as your Creative System of Record.


1. Keep brand guidelines central
2. Preview all your fonts in one place
3. Share assets with correct formatting

(And make sure NO ONE ever uses Comic Sans 😎)



h/t @donmcmillancomedy on IG for the 10/10 skit



--


👋 P.S. What's the worst font crime you've seen?

Let us know below!

This Volvo ad is WILD 👀

That's why it works.


The best marketing does not tell.

It --> SHOWS <--


Ideally?

With some drama like this.


The Volvo president...

Dangled 66 feet above the ocean...

Held by a single hook...

On a truck...



No stunt double.

No green screen.


Just pure, unadulterated:

😮 “WTF did I just watch?“ marketing.


Did it work?

1 million+ views says “Ugh, yea“

This is the power of SHOWING, not telling.



📌 Friendly reminder B2B:


The riskiest thing you can do in marketing?

Is play it safe...



Show. Don't tell.

And bring the drama.



When was the last time you saw a B2B launch this wild?

Need more of this energy in our space.


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👋 P.S. Would you stand up there??

I mean we are called Air...

But 66 ft in the Air is 😳