I spoke with a creator in my program who wasn't 100% sure how to comment properly on LinkedIn.

So here's what I told him:

Writing public comments on public content seems easy, but most people don't know where to start.

Here's how I see it:

1. You reply to people in your space.
2. You find people who share a similar ICP.
3. You support each other and build a friendship.

And of course, make it intentional.

If you're writing comments because you think it's the ONLY way to grow, that's the wrong reason.

Growth is part of the process.
Being intentional IS the process.

If you gradually comment more and more in the space, people will find you more relevant.

If you don't reply to others, you are less likely to be heard.

Now the question I got:

1. "What type of comments do I make?"
2. "Where do I even start?"

Here's what I'd do if you want to get ahead:

1. What type of comments should you make?

Have an everyday conversation with people!

I have a list of creators I engage with daily.

Some days I write 10 comments...
Some days are 50+ comments.

There isn't a specific number.

I just add my perspective to the posts I see on my feed (and in my list).

Intentional.
My opinion.
My perspective.

To build a better relationship with the author.

2. Where do I even start?

Simple:

Create a list of 10 people in your space.

Ideally, people with a similar target audience post consistently and have an active audience.

Show up as much as possible.

Be that person who's always on the timeline responding to people.

Your replies might not be perfect at first, and that's okay. But do NOT use AI for your comments.

Just have a normal conversation, like you're talking (in-person) to the author of that post.

1. Post daily content with the problems you solve.
2. Engage (comment) with people in your space.
3. DM your ICP and have a real convo with them.

I do this every day.

And I do it intentionally.

Listen to this or not, but it's the reason why thousands of other creators and I are seeing growth on this platform (even while impressions are down).

P.S. Don't just take my word for it. Just look at the top creators on LinkedIn. You'll see :)