Alex M H Smith

“The world doesn’t reward the people with the best ideas. The world rewards the people best at communicating ideas”
— David Perrell

Amen to that.

The logic is so simple:

1. Rewards go to ideas that are executed powerfully.
2. To be powerfully executed, an idea needs people backing it.
3. To get people backing it, an idea must persuade and excite.
4. And to persuade and excite, it’s all about the story.

Conclusion?

The story is everything.

This video gives you some tips about how to make your average idea sound incredible.

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P.S. If you want the full story on how get people to love your idea, my new product is built around it:

—> The Strategy Shortcut System

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In a way, I do strategy because I hate it.

I hate how it's done.
I hate what it normally is.

And I know, from experience, that most people feel the same way.

It's a part of business that gets joked about. That provokes eye rolls. That invites cynicism. There's nothing inherently ridiculous about supply chain, or finance. They're necessary, they do what they do, and get the job done.

But strategy?

Not only does it often waste everyone's time - most businesses don't bother with it AT ALL.

(Which, let's face it, is hardly a glowing endorsement.)

So, I do what can to try and fix that. To take a flamethrower to all the embarrassing strategy out there, so only the pure sauce remains.

This post takes aim at one of the most BASIC and yet ridiculously common errors you'll come across.

It's so basic, you'll hardly believe it.

Hope you enjoy.
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This is part of a series I'm doing on strategic secrets that few people understand.

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