Anjali Chawla

Last year, I was watching Lara Acosta's videos.

Tomorrow, I'll be going live on LinkedIn with her.

I was on the fence about building a personal brand.

But here's what I learned:

Waiting for permission is expensive.

I left seven-figure businesses back home to start fresh in the UK.

No network.
No credibility.
Just me and LinkedIn.

I remember thinking, "Her Tuesday is my dream day"
while watching Lara's content.

The hardest part wasn't the strategy or the content.

It was believing I deserved to be seen.

Meanwhile, I was stuck overthinking:
"What if people think I'm cringe?"

Then I decided to believe in myself instead of my fears.

So I went all in.

Here's what actually worked:

1. I stopped worrying about being "cringe" and started posting my real journey.

2. I studied Lara's frameworks and implemented them immediately.

3. I showed up consistently, even when nobody was watching.

4. I landed my first $3K client while still building my following.

Every video call with a new client reminded me why I started.

Every message from someone saying my content helped them kept me going.

Today, I'm building a LinkedIn growth and monetisation coaching and ghostwriting business from LinkedIn alone.

Tomorrow, I'm going live with Lara and 7 other amazing creators to talk about:

→ How I transitioned from watching to doing.
→ How I built authority faster than I expected.
→ How AI accelerated my growth faster than expected.

If you're a LinkedIn creator or entrepreneur still on the fence.
join us here: https://lnkd.in/efh_mV7s

8 months ago, I was where you might be right now.

Scared. Uncertain. But hopeful.

P.S. What's the one fear keeping you from going all in on your personal brand?

Follow Anjali Chawla as I document my journey here and share all the highs, lows, good, and ugly.

Most people play it safe on LinkedIn 90% of the time.

You’re ONE bold ask away from your next big win.

I spent 7 months dropping value, sharing daily tips, and showing up consistently.

But I never asked for anything.

Why? Because I was scared to sell in public.

I thought if I kept giving, people would just come.

But that belief held me back.

I see so many creators stuck here.
Building trust, but never making an offer.
Waiting for “the right time.” Hoping someone will notice.

During Diwali, I finally launched my offer in public for the first time.

Not a soft CTA. A bold, unapologetic Offer.

And it changed everything.

I proved to myself I could serve MORE by inviting people in, not hiding my ask.

If you KNOW your offer helps people, you owe it to them to share it.

You grow by giving - but you win by asking.

What limiting belief is holding you back from your next bold move?

Follow me for LinkedIn growth, personal branding, and AI tips that WORK!

Most LinkedIn creators are playing checkers.

They chase virality.
Hunt follower hacks.
Switch strategies every week.

Meanwhile, the quiet ones are playing chess.

They pick one problem.
Show up every week.
Ignore the noise.

No gimmicks.
No hacks.
No overnight wins.

Just:
➡ One ICP
➡ One Transformation
➡ One Thousand Posts

The focused ones compound.

They know:
→ Impressions are cheap.
→ Clients are expensive.
→ Clients come from clarity.

Flashy “gurus” burn out fast.
Consistent ones build $50K/month businesses.

Winners do things differently:
→ Don’t pivot when engagement drops
→ Don’t chase every trend
→ Pick ONE transformation, talk about it relentlessly, and show proof repeatedly

Same ICP.
Same positioning.
Same message.
Week after week.

No viral post builds a business.
100 strategic ones do.

Pick your game wisely.

Clarity > Creativity
Consistency > Virality
Focus > Variety

The most “boring” AI entrepreneurs?
They’re the ones making the most money.

You don’t need to be everywhere.
➡ You just need to be clear somewhere.

Checkers or chess, what’s your content strategy?