Anushree Jain

Becoming an entrepreneur in my 20s was harder than I had expected.


While meeting new people, building a strong team at SocialTAG and traveling to new places always excited me, my biggest enemy was burnout.

Like most entrepreneurs, I found it difficult to balance work and build the right habits for myself.


But here is what I did with time to have a better lifestyle:

→ I set clear boundaries for myself. The old me would end up saying “yes” too much but with time I became careful of how I was spending my time to manage deep work, workout and family.

→ 2 years ago you would rarely see me at the gym or taking care of my health but now I have not just been mindful about my eating habits but also hit the gym consistently every week.

→ While initially we were a small team working from home, we slowly started investing in building a team. We started working ON the business and not IN the business, managing people better.

→ I would often end up eating anything I craved even though I knew it wasn’t good. But now I don’t just focus on the workout but focus on having high protein and greens with low sugar, maintaining a good diet.

→ I have never been a morning person and with work and sudden plans I would barely get enough sleep. But since the last few months, I have been careful about my sleep pattern trying to get at least 6 hours of sleep.

It took me time to make these changes but I realised how important it will be for me while scaling.

And trust me, it has been difficult but has insanely changed the way I feel and spend the entire day.

Do you think you have the right schedule for yourself?

#entrepreneur

TikTok had over 200M monthly active users and 660M downloads in India before it was banned in 2020.

But it’s been 2+ years, why am I talking about TikTok today? Hear me out!

You’ll be surprised to know, even today there are so many active Indian users on TikTok.

Let me explain step by step.

App ban works on three levels, the first is at the App Store level, which prohibits new downloads and disables alerts. The second occurs at the ISP level, where even access is disabled for old users. The third is at the app owner level, where the entire app just does not work.

After the temporary ban, India went through third level ban where people were not able to access Tiktok.

people who have been showing their skill on Tik Tok tried discovering alternative ways to download the app, such as torrents or by utilizing VPN which answers your question of active Indian users on Tiktok.

People now understand VPNs better than they did previously. A simple search will reveal how to use, unlike earlier days.

TikTok was one of the prominent source of income for a lot of creators in India, some who even left their full-time job for it. But why are they still using something that’s banned in the country?

One of the major reasons is to sustain their source of income. Growing on a whole new platform is not easy.

Apart from that, International markets have recently shown considerable interest in Indian creators and content, and TikTok is a global platform. It is available outside of India in places such as Dubai, Nepal, and Sri Lanka, where Indian content and creativity are highly valued. In reality, many influencers who were unable to use the app following the ban gained more followers during that time.

This gave them the push to stick to the app.

PS- I got a chance to talk about my views on LiveMint. Find the article penned by Shephali Bhatt

Will you be able to do business with a team of women?


Several people questioned me while I was building a team that was mainly of women because they felt women wouldn’t be able to drive business.

Today, I proudly say that SocialTAG has a strong foundation with women who are leaders themselves.

For those who believe that women can’t build a strong team:

→ Research shows that empowering women leads to transformative results and they are known to increase productivity, collaboration and dedication.

→ Women are now seen as equally or more competent than men, with increasing perceptions of their intelligence, breaking traditional stereotypes.

→ Women’s presence in teams enhances group processes and they are often seen as more honest, compassionate and creative.

Having more women in our team was one of the best decisions I made because they don’t just inspire me daily but push me to step out of my comfort zone more often.

Do you still feel women are not meant for business?

#entrepreneurship #womenempowerment

Do you know what happens when you mix flour, eggs, water and red food dye? You get a Marc Jacobs tote bag!


Nara Smith, the viral creator known for making everything from scratch, from waffles to bubblegum, recently went viral again for creating a “delicious, red Marc Jacobs tote bag”.

In her typical video style, she “bakes” a handbag, which led to a genius campaign for the brand’s new denim chain tote bag.

And the results were mindblowing! 13.7 million views, $966,000 in media impact value on TikTok and $285,000 on Instagram in just 48 hours.

This performance far exceeded typical Marc Jacobs influencer campaigns, showing the power of influencer-brand synergy when done right.

What made this possible was staying true to the creator’s authentic voice. Her content resonated because the campaign was exactly similar to her creative format.

While most brands lose the personal touch by forcing influencers into strict guidelines, Marc Jacobs succeeded by allowing Smith to stick to her quirky aesthetic.

This shows that brands need to be bold, creative and respect the creative process to reshape influencer marketing.

What do you think about Smith’s creative idea?

#influencermarketing

Undisclosed partnerships are a big no on LinkedIn!

  
LinkedIn validation today has become the new gold standard for success. From personal branding to marketing campaigns and even damage control for PR misadventures, LinkedIn has emerged as the go-to platform.

Brands are increasingly choosing LinkedIn influencers to amplify their messaging but it comes with their own challenges. Here, undisclosed paid partnerships can affect the trust among users, turning an authentic endorsement into a big disaster.

When influencers fail to disclose paid partnerships, they risk their credibility and the brand’s authenticity. This is problematic on LinkedIn, where users want credible recommendations to make professional decisions. 

Which is why, here is what we recommend brands:

→ Relying solely on influencers is a risky strategy. While influencers can amplify a message, the core story must come from the brand itself. Thoughtful collaborations will help maintain a balance between reach and authenticity. 

→ LinkedIn’s unique audience wants brands to follow a specific approach. Campaigns should integrate subject matter experts who bring genuine insights and credibility, complementing traditional influencer efforts. 

This is why every influencer collaborating on LinkedIn should disclose paid collaborations to build trust. 

LinkedIn offers insane opportunities but brands need to make the most of it very smartly.

So what do you think about LinkedIn influencer marketing?

#influencermarketing

People will soon get too bored of reels and hence this industry will die. This is what I often hear from people.


But what they don’t know is that as per a report by Social Beat, the Influencer marketing industry is expected to reach 2,200 CR by 2025.

This means that the industry will not die and reels won’t get too boring.


As the market will keep exploding, here are 5 things that can scale too:

🔶 Influencers will not limit themselves and keep turning into entrepreneurs. Most of them have already started their businesses and are selling products.

🔶 Influencers are constantly marketing. So long-term connections will stand out and produce better outcomes.

🔶 It isn't hidden when we talk about how much influencers make. There will be a need for more transparency to make it easier for creators to understand their value.

🔶 The audience won't sell out if influencers randomly advertise a product. Influencer marketing and paid ads will have to create a unique experience for the target audience.

🔶 Both quality and originality will matter. Consumers and businesses are looking at original brand content. Aim for different content to engage your target audience and to compete in the long game.


There is a lot more to come and one can expect anything and everything to happen.

If you’re a brand and want to explore an Influencer marketing campaign, reach out to us at SocialTAG Or write to me at anushree@socialtagindia.com


#influencermarketing

“Influencer marketing is dead!”


I am tired of hearing this statement in meetups, client calls and sometimes over dinner table conversations too.

While there are so many predictions about this industry, this one is far from reality. This industry has gone beyond A-list celebrities and businesses of all sizes can use it in its favour.


Here is what you can do as a brand to see your campaign pay off:

1/ One-off posts might bring immediate results, but they can never replace the results of a long-term partnership. You can start with a trial period to see if your expectations are met and then go for deeper engagement.

2/ Find influencers who genuinely love using your product as it will make the content more authentic. It's not a deal-breaker if they're not already familiar with your brand, but prioritize those who align with your values and vision.

3/ You won’t be able to stand out if you mimic big brands. Your brand's identity is distinct and your campaign should reflect that. Find inspiration from similar sized brands and adjust the approach to suit your audience.

Influencer marketing is alive and growing immensely every single day. And if you can build the right strategy, you are bound to get ROI.

So if you are exploring an Influencer marketing campaign, reach out at SocialTAG or write to me at anushree@socialtagindia.com

#influencermarketing

Creating reels was not even a thing 4 years ago.


It was only during and after COVID that Instagram became a hub of content creators and today it is a struggle between quantity and quality.

In early 2020, making content go viral often required less effort. Simply being active in the digital space was enough to grab attention. But today, the bar has been raised.

Quality is now king and brands and audiences want content that stands out in both substance and execution.

What’s equally interesting is the shift in budget allocations. A few years ago, the idea of spending lakhs on producing a 90-second reel was excessive but now it is expected.

At SocialTAG as well, we have taken this seriously and hence:

→ We prioritize working with creators who bring genuine value through their content and not just those with massive follower counts. Because it’s the quality of the engagement, not just the quantity of followers, that drives success.

→ The true survivors in this crowded space are those who are laser-focused on content quality. These creators understand their audience and engage with them through engaging content. It’s no longer just about being seen but being remembered.

This shift from quantity to quality has become a necessity. While everyone can be a content creator, only those who consistently deliver high-quality content will sustain.

Others, despite early visibility, will struggle to maintain relevance and so our focus is on creators who understand their audience and adapt to changing content trends.

Have you ever tried to become a content creator?

#contentcreator #entrepreneurship

Not every creator gets enough opportunities to go big.


While influencers with millions of followers and metro cities get bigger collaboration opportunities, several creators go unseen.

I often come across creators online who are giving their 100% yet fail to get the recognition they deserve.

This is why brands and agencies need to focus on authentic representation of creators for genuine engagement and brand loyalty.

→ When you give different voices and experiences a chance to talk about your brand, you get content that has the potential to reach a huge set of audience.

→ It not only avoids cultural missteps but ensures that the audience feels seen and heard making your content more effective and engaging.

→ You are making a smart business decision as inclusive campaigns have been shown to drive higher engagement, improve brand loyalty and open up new markets.

By providing platforms, ambassador programs and transparent feedback mechanisms, brands can create more opportunities for underrepresented creators to grow in the creator economy.

This way you are building an ecosystem where every voice is heard, every perspective is valued and every creator can grow.

Do you think the creator economy needs more unheard voices?

#influencermarketing

From the era of billboards to the era of digital media and reels, marketing for brands have completely shifted.


Research shows that brands are expected to spend more than 1,500 Cr in Influencer marketing by the year 2023 itself.

If you are a brand launching your influencer marketing campaign here are 6 terms you should know.


(You will regret missing out on the 3rd and 5th ones)

1/ Affiliate Marketing- An influencer promotes a brand's products through a unique affiliate link, and they earn a commission or other form of compensation for each sale, lead, or action generated through that link.🔗

2/ Click-through Rate (CTR) - It is calculated by dividing the number of clicks on the CTA by the total number of views or impressions of the post. For example, if a post received 10,000 views and 100 clicks on the link, the CTR would be 1%.

3/ Key Performance Indicators (KPIs) - These are specific, measurable and relevant goals that the brand sets when deciding on a campaign. For example, brand awareness, follower growth, or email lead generation.

4/ Call to Action (CTA) - It is included in the content to prompt the audience to engage with the brand in a certain way to generate benefits. This could be sharing a post, clicking on a link, entering a giveaway, or making a purchase. 💰

5/ Deliverables - These refer to the specific outcomes the influencer will provide to the brand as part of the collaboration. This may vary depending on the campaign objectives. For example- posts, giveaways, and product reviews.

6/ Whitelisting - Granting influencer access to a brand's social media advertising account. This allows the influencer to create and post sponsored content on behalf of the brand and gives them the ability to boost the post to reach a wider audience.


The influencer marketing industry is growing rapidly, and you don't want to miss out on the talk!

Don't forget to comment down the one word you were unaware of!


#influencermarketing

Influencer marketing has made people make crores and travel continents just by coming in front of the camera.


Isn't this what we all think about influencers? 

But there is so much more to it that we know exists still we overlook like:

1/ Influencers have helped bring many topics to the spotlight. They impact consumer behaviour, impacting local economies and bringing change.

2/ Many influencers collaborate with educational institutions, creating content that improves learning experiences.

3/ Influencers help brands see an increase in their website traffic and help amplify brand recognition to new consumer segments.


While not every influencer may be the best, you need to think before you look up to someone and learn from them.

Their transparency and critical thinking will help both parties sustain in the long run without any harm.

Do you also think influencers have an easy lifestyle?

#influencermarketing

I went from 25000 to 50000+ in the past 3 months of creating content.


But I still come across comments that question the relevance of my personal photos and how LinkedIn has become Instagram.


I prefer looking at it from a different perspective.
 
✔️ The major focus of LinkedIn is networking and career development.

Even though my post has valuable insights, it works when it has my personal photo. So why not do something that is bringing you results?


So ignore these comments and focus on these while posting on LinkedIn:

1/ Post content that is relevant to your industry and resonates with your audience. 

2/ While sharing any data, make sure you double-check it and only mention what is right and from a reliable source.

3/ Irrespective of what the comments have to say, do what works best for you and brings you results.


So, here is me posting another piece of content with my photo because that works for me.

#influencermarketing

I have attended several concerts in the last 2 years.


The experience of live music is insane.

But what most people don’t know is that live music revenues are projected to reach $31 billion globally by 2026. This is because in a digital-first world, the real, human connection of a concert experience is irreplaceable.

For brands and marketers, concerts represent a unique opportunity. 75% of attendees in a recent survey said that they feel more connected to a brand that sponsors a live music event.

This is how brands can make the most of it:

→ 80% of attendees are more likely to purchase music from an artist they’ve seen live. This loyalty extends beyond the stage to merchandise, content and any brand endorsements connected to the experience.

→ Live concerts generate higher social media engagement rates than most online-only campaigns. Instagram stories capturing memorable moments and livestreams with fans from around the world go beyond venue walls.

→ Interestingly, millennials and Gen Z often attend concerts as a form of self-expression, while older generations seek nostalgia or a chance to bond. This cross-generational appeal makes live music events a rare cultural experience.

Concerts are a reminder that no matter how digitised we become, there will always be a desire for human experiences.

And for brands, creators, and influencers this represents an opportunity to show up, create authentic connections and leave lasting impressions.

Have you experienced this magic at a concert?

#liveconcert #influencermarketing

I still see so many traditional marketers spending tons on ads and I feel so bad for them.


While digital marketing is constantly evolving, it's clear that the landscape is shifting towards authenticity, trust and relatability.

Traditional marketing strategies involve massive ad spending, elaborate campaign ideas, and a one-size-fits-all approach.

While these methods have their merits, there's something truly special about the power of influencer marketing that's impossible to ignore.


Here's why influencer marketing is always a better choice:

1/ Influencers are real people with real stories, making them relatable to their followers. Authenticity helps build trust with your audience.

2/ With influencers, you can precisely target your desired demographic, ensuring that your message reaches those who are genuinely interested in your product.

3/ Influencer content sparks conversations and engagement. It's not just about impressions but about creating a meaningful connection with your audience.

4/ Influencer marketing often provides a higher ROI compared to traditional advertising. Why spend on ads when you can achieve better results with influencers?

5/ Influencers are masters of storytelling. They can seamlessly integrate your brand into their narrative, creating a memorable experience for their followers.


There is nothing influencer marketing can’t give you. You name it and we will show how we can make it easy for you.


So rethink your approach. Either adapt or stay left behind.

If you’re a brand and want to explore an Influencer marketing campaign, reach out to us at SocialTAG Or write to me at anushree@socialtagindia.com

#influencermarketing

A brand complained last week on a call,

“I had a big budget, even chose the correct influencer with the right target audience, but still our campaign failed.”


If you feel, just asking the influencer to post, and promote your brand will give you results then you are wrong ❌

But then what else do you have to do?


Here is where the problem lies: 
📌 Lack of buyer intent - Social media is all about pattern interruption rather than buyer intent.

🤔 Think this way, when you use social media - you hop on, scroll through, consume some content, and then exit.

You aren’t there looking for products. Even if you like the product, what says you want to buy it when you see it?

It might help in brand awareness but if you want sales right away, then this way of influencer marketing isn’t meant for you!


📌 Friction – When someone mentions your product and tells them to visit the link in their bio - they visit the link service, find you, go to your product listing, and buy, but that’s way too many steps.


Try this instead:

➡ Get included on best lists: Consumers search the most on google and YouTube and read blogs and watch videos to know what is the best.

If they are researching for the best products, it indicates their buyer intent. What better than YouTube clicks as they are the easiest to take action from? 🚀


➡  Get included in advertorial product reviews: Product reviews are trendy on Google News, Apple News, and social media because they have click-worthy titles.

This work because you pre-stage the reader as they know why they need and like the product. 🎯



You don’t need a big influencer for this!

You can partner with budget-friendly micro-influencers as you already have traffic to the article.


Just use native advertising to amplify your target customers in places, those customers visit. This gives you a bigger reach even with micro-influencers. 💫

It is that simple ✌



If you're a brand and trying to onboard the right creators, SocialTAG can help you out with it. DM to discuss further.


#influencermarketing #brand