🚨 Charisma Business Growth Newsletter 096 is out! 🚨
Why More Efficiency Doesn’t Always Lead to More Progress
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A few years ago, I made a decision that I thought would dramatically improve my productivity.
I invested in better systems, smarter tools, and streamlined workflows. I learned how to batch tasks, automate repetitive work, and optimise my daily schedule. On paper, everything was more efficient.
But something unexpected happened.
Instead of feeling more in control, I found myself taking on more work. More clients. More content. More commitments. My calendar became fuller, not freer.
That was the moment I realised something important: efficiency alone does not guarantee progress.
This realisation led me to explore a concept called the Jevons Paradox, and it completely changed how I approach productivity, leadership, and growth.
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