I am OBSESSED with poppi’s strategy for brand awareness with merch placement 🤩 Let’s talk about it ↓
WHAT IS GOOD BRANDING 🫧
↳ Good branding not only illustrates a story, but allows for an audience to envision their own journey within that story. In a sense, they feel so engaged that they get to see themselves as the main characters in a universal tale.
Things like product presentation, customer experience, and a cohesive brand identity can help establish it.
POPPI IS KILLING THE GAME 🫧
↳ Poppi is currently making waves on the timeline, not only as a fizzy partner to some of the cutest mocktail recipes, but also as a hot pink sweatsuit that the content girlies have been wearing casually to pick up their groceries.
Not only is the sweatsuit everywhere, it’s cute as fu — 🤭. With creators constantly working these accessories into their everyday lives and boasting about its wearability, it creates a want to not only see what the brand is about, but to also join in on the fun of possibly picking up a latte in a pair too.
CREATING AN EXPERIENCE 🫧
↳ This not only creates an exciting experience for each consumer in a “FOMO” era due to the shelf life of social media style fads, but also makes it personable by introducing the concept of lifestyle with fast-moving consumer goods.
Let me know, have you seen the pink poppi sweatsuit lately? If so, tell me if you want one below 🩷👇🏾
WHAT IS GOOD BRANDING 🫧
↳ Good branding not only illustrates a story, but allows for an audience to envision their own journey within that story. In a sense, they feel so engaged that they get to see themselves as the main characters in a universal tale.
Things like product presentation, customer experience, and a cohesive brand identity can help establish it.
POPPI IS KILLING THE GAME 🫧
↳ Poppi is currently making waves on the timeline, not only as a fizzy partner to some of the cutest mocktail recipes, but also as a hot pink sweatsuit that the content girlies have been wearing casually to pick up their groceries.
Not only is the sweatsuit everywhere, it’s cute as fu — 🤭. With creators constantly working these accessories into their everyday lives and boasting about its wearability, it creates a want to not only see what the brand is about, but to also join in on the fun of possibly picking up a latte in a pair too.
CREATING AN EXPERIENCE 🫧
↳ This not only creates an exciting experience for each consumer in a “FOMO” era due to the shelf life of social media style fads, but also makes it personable by introducing the concept of lifestyle with fast-moving consumer goods.
Let me know, have you seen the pink poppi sweatsuit lately? If so, tell me if you want one below 🩷👇🏾
