Luxe Collective is Closing Down.
I never thought I’d have to say this but the company I created 7 years ago, at just 18 years old, will no longer exist.
After a year long fight after we were broken into last year, in which both me and my brother were doing all we could just to get us through to the next day...
We are no longer able to continue.
This is the hardest decision I’ve ever had to make…
But, the last year has been the most painful in my life and to be truly honest, whilst I’m talking to you now, I’m overwhelmed with relief - I’ve never been so mentally and physically drained, stressed and constantly anxious.
Fighting daily just to keep the lights on has really taken a lot out of us.
We have tried every single avenue we possibly could to carry on - but we’ve finally been defeated.
It’s easy for me to sit here and say the only reason as to why we’ve failed is the robbery.
But that’s not entirely true.
The break in not only affected the financial state of the company but also took such an emotional and mental toll on me and my brother which ultimately affected my leadership & strategic decision making. I made decisions that, in retrospect, I regret & I got wrong.
I take 100% accountability for this, it’s on me.
The criminals who broke in haven’t just ruined the company. They’ve ruined the livelihoods of not just me & my brother but all the amazing staff that we have had to make redundant and who’ve lost their jobs in the process.
I want to thank everybody who, over the last 7 years, has shown support to me, my brother and my company.
Whether that was engaging with our social media or using our service.
All the team members who have been a part of Luxe Collective at any moment, especially in the last 12 months when things got tough and times were uncertain - thank you.
We had some unbelievable talent in this building and if there’s any business watching this who are interested in taking new people on, I’d be more than happy to provide a reference.
Although we have failed in succeeding with this brand…
There are still things that no one will be able to take away from me and my brother.
• I started this brand as a teenager and in the space of 7 years it was recognised all over the world and got the whole industry talking about us.
• We generated over £30M in revenue from starting in our bedroom with £0 investment.
• I reached over 3 million followers and 1 Billion Views on social media.
But most importantly, I built a relationship with my brother that would never have existed without going on this journey with him.
Now, we’re both back to square one. Not left with much except.
The 7 years of priceless experience.
But now we finally have a fresh head to start something new with…
Thank you for everything, goodbye.
I never thought I’d have to say this but the company I created 7 years ago, at just 18 years old, will no longer exist.
After a year long fight after we were broken into last year, in which both me and my brother were doing all we could just to get us through to the next day...
We are no longer able to continue.
This is the hardest decision I’ve ever had to make…
But, the last year has been the most painful in my life and to be truly honest, whilst I’m talking to you now, I’m overwhelmed with relief - I’ve never been so mentally and physically drained, stressed and constantly anxious.
Fighting daily just to keep the lights on has really taken a lot out of us.
We have tried every single avenue we possibly could to carry on - but we’ve finally been defeated.
It’s easy for me to sit here and say the only reason as to why we’ve failed is the robbery.
But that’s not entirely true.
The break in not only affected the financial state of the company but also took such an emotional and mental toll on me and my brother which ultimately affected my leadership & strategic decision making. I made decisions that, in retrospect, I regret & I got wrong.
I take 100% accountability for this, it’s on me.
The criminals who broke in haven’t just ruined the company. They’ve ruined the livelihoods of not just me & my brother but all the amazing staff that we have had to make redundant and who’ve lost their jobs in the process.
I want to thank everybody who, over the last 7 years, has shown support to me, my brother and my company.
Whether that was engaging with our social media or using our service.
All the team members who have been a part of Luxe Collective at any moment, especially in the last 12 months when things got tough and times were uncertain - thank you.
We had some unbelievable talent in this building and if there’s any business watching this who are interested in taking new people on, I’d be more than happy to provide a reference.
Although we have failed in succeeding with this brand…
There are still things that no one will be able to take away from me and my brother.
• I started this brand as a teenager and in the space of 7 years it was recognised all over the world and got the whole industry talking about us.
• We generated over £30M in revenue from starting in our bedroom with £0 investment.
• I reached over 3 million followers and 1 Billion Views on social media.
But most importantly, I built a relationship with my brother that would never have existed without going on this journey with him.
Now, we’re both back to square one. Not left with much except.
The 7 years of priceless experience.
But now we finally have a fresh head to start something new with…
Thank you for everything, goodbye.
