How I helped a boutique firm land its first The Business Times feature in 15 years.

Many small business owners tell me: “There’s nothing newsworthy about us compared to the big players.”

Here's what I believe: every business has a story—if you know how to uncover it.

Take PropertyBank, a boutique commercial property firm operating in an industry dominated by global giants.

Instead of pitching them as just another property player, I reframed them as the David among Goliaths—an underdog that consistently outperformed despite its size.

Their story? A nimble team of five led by its visionary founder Edith Tay.
A lean mean machine that has brokered over 5 million square feet of space and closed more than S$450 million in deals.

That narrative got them featured in Singapore's flagship business news daily - The Business Times.

If you want results, don’t wait for journalists to stumble across your story. Craft your pitch so that their reaction is: “Why haven’t we featured you yet?”

How might you flip the script to reframe your story so that it draws attention? Let me know in the comments.
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📌I not only help businesses become well known, I make sure they are known well.

My clients have appeared in top-tier media like The Business Times, The Straits Times, CNA, MONEY FM 89.3 and CNA 938.

DM me or email betsy@betsytanpr.com if you want impactful PR that delivers results.
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