Selling to outcomes. Charging based on results. Hourly billing a bygone era. AI eating the (agency) world. Just a few of the topics we discussed at Ian Harris's Agency Hackers event in Miami. Shoutout to Amy Moore and Anne Harlow for making it happen.
Rory Sutherland stole the show. So so good. He explored the flaws of the agency billing model, why creatives should get fat tail action on best ideas, and why finance should never be allowed to run the business.
Daniel Gilbert delivered next-level insights on judgement, communication, and how to grow a 1,000+ person agency.
Carrie Rose rocked it with some raw insights of the insanity of growing from £0 to £10m in revenue with some wild times.
Hannah Springett shared how to use small deals with big accounts as a secret side door into £300-500k work.
Michael King truly a rap-god of the agency world. I've seen your AI talk at least three times and all I can say is that it keeps getting better and better and I'm barely able to keep up with the firehouse of greatness. Good luck at SEO Week.
Blair Enns always a legendary reminder on the value of essential sales principles around pricing, value, positioning, and why sales is like dating... parenting... leading... change management... or whatever metaphor works for you.
Peter Kang on building a Holdco sort of on accident at first but the incredibly intentional and innovative. Bonus points that we shared an airport Uber and I got a mini-masterclass on new acquisition strategies.
Special shoutouts to Karl Sakas for the enlightening convos, you're helping agencies do great things with building up their valuations. Steve Guberman brings energy that sets a beautiful vibe whenever you're in his presence, amazing community builder.
And Taylor McMaster and Julia Golomb the hands down best team mates to travel and do events together.
So many great conversations while at Agency Hackers. And thank you to those agency owners that joined us at our E2M dinner, so good! Catch you at the next one.
Rory Sutherland stole the show. So so good. He explored the flaws of the agency billing model, why creatives should get fat tail action on best ideas, and why finance should never be allowed to run the business.
Daniel Gilbert delivered next-level insights on judgement, communication, and how to grow a 1,000+ person agency.
Carrie Rose rocked it with some raw insights of the insanity of growing from £0 to £10m in revenue with some wild times.
Hannah Springett shared how to use small deals with big accounts as a secret side door into £300-500k work.
Michael King truly a rap-god of the agency world. I've seen your AI talk at least three times and all I can say is that it keeps getting better and better and I'm barely able to keep up with the firehouse of greatness. Good luck at SEO Week.
Blair Enns always a legendary reminder on the value of essential sales principles around pricing, value, positioning, and why sales is like dating... parenting... leading... change management... or whatever metaphor works for you.
Peter Kang on building a Holdco sort of on accident at first but the incredibly intentional and innovative. Bonus points that we shared an airport Uber and I got a mini-masterclass on new acquisition strategies.
Special shoutouts to Karl Sakas for the enlightening convos, you're helping agencies do great things with building up their valuations. Steve Guberman brings energy that sets a beautiful vibe whenever you're in his presence, amazing community builder.
And Taylor McMaster and Julia Golomb the hands down best team mates to travel and do events together.
So many great conversations while at Agency Hackers. And thank you to those agency owners that joined us at our E2M dinner, so good! Catch you at the next one.
