56% win rate - when I have 3+ people engaged.

Took me 4 years to learn, and I'll teach it in 2 minutes.

It's all about 'getting wide' and building up multiple champions:


Use this framework after any call with multiple stakeholders.

I call it multi, single-threading ๐Ÿ’ซ


๐—ฆ๐˜๐—ฒ๐—ฝ๐˜€:

1. Record your initial web meeting

2. Following meeting, send follow-up to entire team on 1 thread.

3. Review call after and take notes on a person-by-person level.

4. Write down questions each person asked and comments they made.

5. The day after, follow up to each 1-on-1 and ADD VALUE. Make no asks. Be concise.



๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ #๐Ÿญ:

Hey Jeff,

Relistened to our demo and heard you ask what our Salesforce integration looks like, in Salesforce.

I made this video walkthrough of it: Video.

Let me know if this prompts any questions!โ€œ



๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ #๐Ÿฎ:

โ€œHey Stephanie,

Relistened to our conversation and know you asked how we measure customer talk time.

Sharing this article here that breaks it down: Article.

Have an awesome Friday!โ€œ



If 5 people joined, yes, that's 5 follow ups

Army of champions > 1 champion

Always be adding value ๐Ÿ’ก


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