Chris Davis

Since 1982, the technological innovation and meticulous craftsmanship synonymous with New Balance has been expressed at pinnacle levels by three simple words: “Made in England.“ 🇬🇧

Often recognized for our Made in USA lineage, New Balance has a rich history of also making product in the Lake District of the United Kingdom, in a small village of 2,000 people off the coast of the Irish Sea, called Flimby. Pretty romantic, right? From Tokyo to London, iconic models such as the 1500, 991 and 576 have been longstanding staples in premium sneaker culture. 👟

Long before it was a global trend, the notion of “quiet luxury” has been woven into the creative fabric of our Made in UK footwear product for decades. The latest franchise in our longstanding collection of crafted models highlights the 991v2. A considered blend of classic design language and modern technology.

Flimby is a special place, with special people… A vital component to the culture and timeless storytelling of our #brand.

Check out HYPEBEAST for more info on our latest drop: https://lnkd.in/ezAmm746

#branding • #manufacturing

Round Two of the New Balance x Stone Island 574 Legacy Collection. 🤯 👟 🔥

This project is the ultimate fusion of classic timelessness and unpredictable design, portraying the distinctive design language, technicality and color palette of each brand.  This drop draws inspiration from Stone Island’s technical collections in the late 1980’s featuring mid-green polyster microfiber and deep grey panno jacquard materials.

With the shared values of craftsmanship, innovation and everyday functionality, New Balance’s long standing collaborative partnership with the Milanese brand dates back to 2021 and has featured capsules across the performance running, football (soccer) and lifestyle categories, truly representing a multidimensional and dynamic partnership, expressing each brand’s heritage in innovation and style.

Stone Island is a global pioneer in subcultural trend, technical product superiority and color palette expertise - it is an honor to be their long term partner in bringing unique stories, products and consumer experiences to the market.

Global Launch on Friday June, 14th. Get the badge in.

#branding • #marketing

A massive congratulations to the entire global New Balance family for our second consecutive Hypebeast “Best Footwear Brand” of the year award. When you work with the best people in the world and rally around the core values of teamwork and integrity, great things happen. Onward and upward! Thank you HYPEBEAST for the recognition