Chris Davis

Round Two of the New Balance x Stone Island 574 Legacy Collection. 🤯 👟 🔥

This project is the ultimate fusion of classic timelessness and unpredictable design, portraying the distinctive design language, technicality and color palette of each brand.  This drop draws inspiration from Stone Island’s technical collections in the late 1980’s featuring mid-green polyster microfiber and deep grey panno jacquard materials.

With the shared values of craftsmanship, innovation and everyday functionality, New Balance’s long standing collaborative partnership with the Milanese brand dates back to 2021 and has featured capsules across the performance running, football (soccer) and lifestyle categories, truly representing a multidimensional and dynamic partnership, expressing each brand’s heritage in innovation and style.

Stone Island is a global pioneer in subcultural trend, technical product superiority and color palette expertise - it is an honor to be their long term partner in bringing unique stories, products and consumer experiences to the market.

Global Launch on Friday June, 14th. Get the badge in.

#branding • #marketing

A massive congratulations to the entire global New Balance family for our second consecutive Hypebeast “Best Footwear Brand” of the year award. When you work with the best people in the world and rally around the core values of teamwork and integrity, great things happen. Onward and upward! Thank you HYPEBEAST for the recognition