Chris Ritson

An SDR cold-called me...

SDR: ''Is that Chris?''

Me: ''Yep, who's calling?''

SDR: ''It's James, here at XYZ we help companies like yours automate payroll, is this something you'd like to discuss more?''

Me: ''I don't have any employees for payroll but I'm happy to spend 5 mins with you now to help you improve your cold call opener, open to it?''

SDR: ''Erm...okay''.

Me: ''So, here's 3 things you can try today...

1. Don't say ''is this Chris', if you don't know who you're calling they won't trust you.

2. Give me more about you in your intro. E.g. It's Chris, I'm an AE at XYZ. A touch more context = more trust.

3. Don't pitch straight up. Switch to a clear reason for the call. E.g. Calling as I know CEOs like you find [insert thing] time-consuming. Would love to chat more, got a minute now, or is later in the week better?

We practiced twice, they were immediately better and we parted ways.

Everything is a learning opportunity.

Just gotta be open to it.

PS. Outbound Systems [my new course] is 50% off until Friday. Click here to learn more: https://lnkd.in/e8YfMAyd

High-paid SDRs:

❌ make 200+ dials a day
✅ make 30-40 dials to ICP prospects

❌ send 1000s of automated emails
✅ send 25 manual emails per day

❌ connect with everyone on LinkedIn
✅ only connect with top prospects

❌ ignore 'not interested' email responses
✅ call them and figure out why no interest

❌ build new sequences every week
✅ A/B test their existing sequences

❌ attend every internal meeting possible
✅ treat selling time as the number 1 priority

❌ add 1000s of contacts to sequences
✅ pick who deserves to go in the sequence

❌ moan about their AE being rubbish
✅ execute with their AE every single day

❌ hand over opps with 1 stakeholder
✅ multithread before the AE handover

SDRing isn't rocket science.

It's relentlessly putting in high quality reps.

Agreed?

PS. Subscribe here (and get a free 26-page playbook): https://lnkd.in/gF3u65sj