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Daniel Murray
These are the best posts from Daniel Murray.
53 viral posts with 115,832 likes, 5,726 comments, and 6,320 shares.
47 image posts, 0 carousel posts, 0 video posts, 4 text posts.
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Best Posts by Daniel Murray on LinkedIn
A good boss will train, develop you, and give you opportunities to grow.
A bad boss can hold you back.
Good boss > Good Company
Tag a boss or mentor that has helped you in your career.
PS. Amanda Goetz is a must follow.
#marketing #careers
A bad boss can hold you back.
Good boss > Good Company
Tag a boss or mentor that has helped you in your career.
PS. Amanda Goetz is a must follow.
#marketing #careers
This is why content marketing, media and education is so important.
PS. If you havenât checked out my newsletter, 78k+ marketers are subscribed. Subscribe here:Â https://bit.ly/3OvHkWs
PS. If you havenât checked out my newsletter, 78k+ marketers are subscribed. Subscribe here:Â https://bit.ly/3OvHkWs
This my goal for who I want to work with.
Lifeâs too short to work with people that arenât nice.
Lifeâs too short to work with people that arenât nice.
The paradox of learning more about marketing is you realize you actually don't know a lot about marketing.
I love this ad.
Lesson: Admit your flaws upfront, then tell them why you are awesome.
Builds trust upfront.
Well done Atoms.
Lesson: Admit your flaws upfront, then tell them why you are awesome.
Builds trust upfront.
Well done Atoms.
Will they take the bait? đ
PS. If you havenât checked out my newsletter, 21k+ marketers are subscribed. Subscribe here:Â https://bit.ly/3OvHkWs
H/r R/GA
PS. If you havenât checked out my newsletter, 21k+ marketers are subscribed. Subscribe here:Â https://bit.ly/3OvHkWs
H/r R/GA
Harvard just announced that they are charging the FULL 50k for online classes.
You donât need Harvard to learn about marketing.
Here are some resources I recommend:
Books:
The 22 Immutable Laws of Marketing
Influence
Behind The Cloud
Oglivy on Advertising
Cashversting
Positioning
From Impossible to Inevitable
Everybody Writes (Ann Handley)
Scientific Advertising
The Boron Letters
Permission Marketing (Seth Godin)
The Ultimate Sales Machine
The Creative Curve (Allen Gannett)
Podcasts/Courses
I Love Marketing
Marketing School (Eric Siu â Neil Patel)
The Marketing Secrets
State of Demand Gen (Chris Walker)
Noah Kagan Presents
Dave Gerhardt's Patreon/Laws of Copywriting
Create Something (learn by doing):
A Podcast
A TikTok Following
A Shopify Store
A Blog
A Personal Brand
What would you add to these lists?
PS. I had people ask for this list today! Also, I would say follow the top marketers on LinkedIn. I'll add a list in comments.
#marketing #education
You donât need Harvard to learn about marketing.
Here are some resources I recommend:
Books:
The 22 Immutable Laws of Marketing
Influence
Behind The Cloud
Oglivy on Advertising
Cashversting
Positioning
From Impossible to Inevitable
Everybody Writes (Ann Handley)
Scientific Advertising
The Boron Letters
Permission Marketing (Seth Godin)
The Ultimate Sales Machine
The Creative Curve (Allen Gannett)
Podcasts/Courses
I Love Marketing
Marketing School (Eric Siu â Neil Patel)
The Marketing Secrets
State of Demand Gen (Chris Walker)
Noah Kagan Presents
Dave Gerhardt's Patreon/Laws of Copywriting
Create Something (learn by doing):
A Podcast
A TikTok Following
A Shopify Store
A Blog
A Personal Brand
What would you add to these lists?
PS. I had people ask for this list today! Also, I would say follow the top marketers on LinkedIn. I'll add a list in comments.
#marketing #education
Growth is uncomfortable.
Do uncomfortable things and grow.
Don't self reject.
Thoughts?
Sahil Lavingia is a must follow.
#marketing
Do uncomfortable things and grow.
Don't self reject.
Thoughts?
Sahil Lavingia is a must follow.
#marketing
My Mom started her first company at 23.
My Mom raised three boys.
My Mom moved her kids to the USA from South Africa to give them a better life.
My Mom is a superhero.
My Mom is my role model.
Moms run the world.
I love you Mom.
Happy Mother's Day to all the moms out there!
My Mom raised three boys.
My Mom moved her kids to the USA from South Africa to give them a better life.
My Mom is a superhero.
My Mom is my role model.
Moms run the world.
I love you Mom.
Happy Mother's Day to all the moms out there!
The recipe to success for most things in life is doing something consistently above average for a long period of time.
Most people just arenât patient or arenât consistently good.
Above average performance + consistency + patience = success.
Easier said than done.
Most people just arenât patient or arenât consistently good.
Above average performance + consistency + patience = success.
Easier said than done.
7 Deadly Sins of Marketing\n\n1. Not deeply knowing your audience\n2. Being everything to everyone\n3. Not talking to customers\n4. âWe've always done it this wayâ\n5. Being impatient \n6. Ignoring brand and only selling\n7. Having no empathy or authenticity\n\nWhat would you add?\n\n#marketing
Why I love this this ad:
Nutella connects with their audience through a shared experience. It's not just selling Nutella.
Itâs reminding everyone how much people love it.
When an ad can make you smile and relate, it's a win.
Nutella connects with their audience through a shared experience. It's not just selling Nutella.
Itâs reminding everyone how much people love it.
When an ad can make you smile and relate, it's a win.
If you want to grow in your marketing career, you need to understand business.
Not just campaigns. Not just creative.
The marketers who get a seat at the table are the ones who speak the language of the whole company.
When you understand how the business actually makes money, your marketing get defendable.
You ask better questions. You make smarter bets. You can defend your budget AND know when to kill something that isn't working.
Not just campaigns. Not just creative.
The marketers who get a seat at the table are the ones who speak the language of the whole company.
When you understand how the business actually makes money, your marketing get defendable.
You ask better questions. You make smarter bets. You can defend your budget AND know when to kill something that isn't working.
I truly believe this.
PS. If you havenât checked out my newsletter, 16k+ marketers are subscribed. Subscribe here:Â https://bit.ly/3OvHkWs
PS. If you havenât checked out my newsletter, 16k+ marketers are subscribed. Subscribe here:Â https://bit.ly/3OvHkWs
One of the best The Coca-Cola Company billboards.
Nothing better than a cold Coca-Cola on a hot summer day.
Thoughts?
#marketing
Nothing better than a cold Coca-Cola on a hot summer day.
Thoughts?
#marketing
Everyone is a beginner at something.
Go into every conversation to actively listen and learn.
PS. If you havenât checked out my newsletter, 28k+ marketers are subscribed. Subscribe here:Â https://bit.ly/3OvHkWs
Go into every conversation to actively listen and learn.
PS. If you havenât checked out my newsletter, 28k+ marketers are subscribed. Subscribe here:Â https://bit.ly/3OvHkWs
Simplicity > cleverness
PS. If you havenât checked out my newsletter, 21k+ marketers are subscribed. Subscribe here:Â https://bit.ly/3OvHkWs
PS. If you havenât checked out my newsletter, 21k+ marketers are subscribed. Subscribe here:Â https://bit.ly/3OvHkWs
Be customer and audience focused.
PS. If you havenât checked out my newsletter, 20k+ marketers are subscribed. Subscribe here:Â https://bit.ly/3OvHkWs
PS. If you havenât checked out my newsletter, 20k+ marketers are subscribed. Subscribe here:Â https://bit.ly/3OvHkWs
Humor cuts through the noise.
It humanizes your brand.
When done right, humor can connect emotionally with your audience.
It humanizes your brand.
When done right, humor can connect emotionally with your audience.
7 tips to writing social media content
1. Write like you are talking to a friend
2. Short and simple
3. Your posts should: inspire, engage, educate or entertain
4. Be Personal
5. Learn the rules of the platform
6. Repurpose and remix
7. Create conversations
What would you add?
#socialmedia #marketing
1. Write like you are talking to a friend
2. Short and simple
3. Your posts should: inspire, engage, educate or entertain
4. Be Personal
5. Learn the rules of the platform
6. Repurpose and remix
7. Create conversations
What would you add?
#socialmedia #marketing
This is TOO accurate.
âShould we run paid ads?â
IT DEPENDS.
âHow many emails should I send?â
IT DEPENDS.
âIs LinkedIn or Instagram better?â
IT DEPENDS.
âShould we use video or static creative?â
IT DEPENDS.
Marketers LOVE saying âit dependsâ because⊠it actually DOES depend.
On your audience.
On your budget.
On your goals.
On your industry.
On your product.
On your competition.
But hereâs the thing:
âIt dependsâ is the RIGHT answer.
Anyone giving you a one-size-fits-all marketing strategy is either lying or selling you something.
Marketing isnât about copying what worked for someone else.
Itâs about figuring out what works for YOUR business.
And yeah⊠that depends.
âShould we run paid ads?â
IT DEPENDS.
âHow many emails should I send?â
IT DEPENDS.
âIs LinkedIn or Instagram better?â
IT DEPENDS.
âShould we use video or static creative?â
IT DEPENDS.
Marketers LOVE saying âit dependsâ because⊠it actually DOES depend.
On your audience.
On your budget.
On your goals.
On your industry.
On your product.
On your competition.
But hereâs the thing:
âIt dependsâ is the RIGHT answer.
Anyone giving you a one-size-fits-all marketing strategy is either lying or selling you something.
Marketing isnât about copying what worked for someone else.
Itâs about figuring out what works for YOUR business.
And yeah⊠that depends.
You need to edit to sound like your brand - and to sound HUMAN.
But that's not all you need to screen for.
Just for AEO/GEO, you need to check for:
- snippet clarity
- source authority
- recent data
- NO FLUFF
And in an age of AI-generated content, this edit cycle means you're stuck in the same old bottlenecks as always.
Markup AI's Content Guardian Agents run inside Google Docs, scan your content for these signals before you publish, and make sure you set yourself up to get cited by Perplexity, Google AI Overviews, and ChatGPT.
They're opening priority access to the tool now. Get on the list first: https://lnkd.in/eKnE7tBx
#sponsored
But that's not all you need to screen for.
Just for AEO/GEO, you need to check for:
- snippet clarity
- source authority
- recent data
- NO FLUFF
And in an age of AI-generated content, this edit cycle means you're stuck in the same old bottlenecks as always.
Markup AI's Content Guardian Agents run inside Google Docs, scan your content for these signals before you publish, and make sure you set yourself up to get cited by Perplexity, Google AI Overviews, and ChatGPT.
They're opening priority access to the tool now. Get on the list first: https://lnkd.in/eKnE7tBx
#sponsored
Marketing a bad product is like putting a billboard on a sinking ship.
More people just know itâs sinking faster.
Thatâs not a marketing problem. Thatâs a product problem.
The sales spike lasts about 2 weeks before the reviews catch up. Before the refund requests roll in. Before word gets out that the thing just⊠doesnât work.
You cannot outspend a bad product. You cannot out-creative a bad product. You cannot social media strategy your way out of a fundamentally broken experience.
Fix the product first. Then give it a megaphone.
More people just know itâs sinking faster.
Thatâs not a marketing problem. Thatâs a product problem.
The sales spike lasts about 2 weeks before the reviews catch up. Before the refund requests roll in. Before word gets out that the thing just⊠doesnât work.
You cannot outspend a bad product. You cannot out-creative a bad product. You cannot social media strategy your way out of a fundamentally broken experience.
Fix the product first. Then give it a megaphone.
AI didnât make great writers irrelevant.
It made them more valuable than ever.
Anyone can generate content in 2026. Hit a prompt, get 500 words, post it. Easy.
But you canât edit what you canât recognize.
If you donât know what great writing looks like, you canât fix bad writing.
It made them more valuable than ever.
Anyone can generate content in 2026. Hit a prompt, get 500 words, post it. Easy.
But you canât edit what you canât recognize.
If you donât know what great writing looks like, you canât fix bad writing.
Being TOO good at your job will backfire on you.
I learned this the hard way.
Early in my career, I was CRUSHING deadlines.
Week-long projects done in 3 days.
Revisions requested at 4pm in their inbox by 6pm.
I thought I was being impressive.
Turns out, I was just training everyone around me that âDaniel delivers in 48 hoursâ was the new normal.
Fast became the expectation.
And when I couldnât maintain that pace (because Iâm human), people got frustrated. With ME.
Thatâs when my boss pulled me aside:
âYou teach people how to treat you.â
OUCH.
But he was right.
By always saying yes and delivering at lightning speed, Iâd set an unsustainable standard. I built my own trap.
- Underpromise and overdeliver isnât just something people say. Itâs actually how you survive long-term without burning out.
- Boundaries arenât rude. Theyâre necessary.
- Your emergency isnât always my emergency.
And a sustainable pace will ALWAYS beat heroic sprints.
The best performers donât just do great work.
They do great work at a pace they can maintain for years, not weeks.
Stop training people to expect miracles.
Start training them to expect excellence within reasonable timelines.
Your future self will thank you.
I learned this the hard way.
Early in my career, I was CRUSHING deadlines.
Week-long projects done in 3 days.
Revisions requested at 4pm in their inbox by 6pm.
I thought I was being impressive.
Turns out, I was just training everyone around me that âDaniel delivers in 48 hoursâ was the new normal.
Fast became the expectation.
And when I couldnât maintain that pace (because Iâm human), people got frustrated. With ME.
Thatâs when my boss pulled me aside:
âYou teach people how to treat you.â
OUCH.
But he was right.
By always saying yes and delivering at lightning speed, Iâd set an unsustainable standard. I built my own trap.
- Underpromise and overdeliver isnât just something people say. Itâs actually how you survive long-term without burning out.
- Boundaries arenât rude. Theyâre necessary.
- Your emergency isnât always my emergency.
And a sustainable pace will ALWAYS beat heroic sprints.
The best performers donât just do great work.
They do great work at a pace they can maintain for years, not weeks.
Stop training people to expect miracles.
Start training them to expect excellence within reasonable timelines.
Your future self will thank you.
AI didnât kill the editor.
It just made them work harder.
Most companies treat AI like a finish line.
Itâs actually the starting gun.
Markup AI surveyed marketers and brand leaders and found the uncomfortable truth:
- Teams are scaling AI content with zero guardrails on voice, tone, or messaging
- 40% of C-suite thinks itâs working beautifully
- Only 26% of the marketers actually in the trenches agree
The people least involved are the most confident.
Classic.
The AI Trust Gap report names the disconnectâŠand shows how to close it.
Read it đ
https://lnkd.in/eAdqKsCd
#markupaipartner
It just made them work harder.
Most companies treat AI like a finish line.
Itâs actually the starting gun.
Markup AI surveyed marketers and brand leaders and found the uncomfortable truth:
- Teams are scaling AI content with zero guardrails on voice, tone, or messaging
- 40% of C-suite thinks itâs working beautifully
- Only 26% of the marketers actually in the trenches agree
The people least involved are the most confident.
Classic.
The AI Trust Gap report names the disconnectâŠand shows how to close it.
Read it đ
https://lnkd.in/eAdqKsCd
#markupaipartner
AI should be a STARTING point.
Not the whole process.
Use it for research.
Use it for structure.
Use it for ideas.
But don't use it as a substitute for your voice.
Because your voice is what makes you unique.
Your personality is what makes your content stand out.
Not the whole process.
Use it for research.
Use it for structure.
Use it for ideas.
But don't use it as a substitute for your voice.
Because your voice is what makes you unique.
Your personality is what makes your content stand out.
The prompt is the problem. Not the tool.
You gave AI nothing to work with and hit generate.
Now your brand sounds like everyone elseâs brand.
The problem is:
The default AI voice is trained on average. Average blogs. Average emails. Average copy that was written by someone who also didnât know their customer.
Youâre not competing against average. So stop feeding it average inputs.
Hereâs what I do:
- Voice before prompt. Paste in 3 pieces of copy that already converted. Make that the system prompt. Now youâre training it on winners, not the internet.
- Ban the filler phrases. âOf course!â âCertainly!â âGreat question!â Build a blocklist and put it in every prompt.
- Give it a villain. Real copy has tension. Tell AI who the enemy is ⊠slow tools, wasted budget, skeptical bosses. Conflict converts.
â Emotion first, features second. Lead with what keeps your buyer up at night, not what your product does.
You gave AI nothing to work with and hit generate.
Now your brand sounds like everyone elseâs brand.
The problem is:
The default AI voice is trained on average. Average blogs. Average emails. Average copy that was written by someone who also didnât know their customer.
Youâre not competing against average. So stop feeding it average inputs.
Hereâs what I do:
- Voice before prompt. Paste in 3 pieces of copy that already converted. Make that the system prompt. Now youâre training it on winners, not the internet.
- Ban the filler phrases. âOf course!â âCertainly!â âGreat question!â Build a blocklist and put it in every prompt.
- Give it a villain. Real copy has tension. Tell AI who the enemy is ⊠slow tools, wasted budget, skeptical bosses. Conflict converts.
â Emotion first, features second. Lead with what keeps your buyer up at night, not what your product does.