How I broke free of the ‘creator grind’:

Creators get trapped in their own audience.

Even if it’s small, they play to the audience
 instead of building a business.

Here’s how to escape it:

1. Solve a bleeding neck problem

If your content solves a real pain, viewers become clients.

Ask yourself:

“What’s the one painful problem I can solve for a specific person that’s easy to find online?”

Not vague stuff like “growth” or “mindset.”

But burning desires people can’t ignore:

Make more money
Get more leads
Optimise health
Fix a broken relationship

It has to be tangible and clear.

Then:

1. Detail the transformation in your content.
2. Speak to people in the DMs who engage.
3. Get them on a call.
4. Sell the solution.

That’s how I turned a fruity little content biz into an actual company.

Now we run multiple businesses, and a software company, off the same principle.

Don’t be a broke creator.

Be a business owner who uses content to scale.
▿ Show more