Life is too short to work with a CEO who doesnât get marketing.
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Dave Gerhardt
These are the best posts from Dave Gerhardt.
19 viral posts with 31,408 likes, 2,651 comments, and 996 shares.
2 image posts, 0 carousel posts, 1 video posts, 16 text posts.
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Here at my 5 copywriting rules. Written on my phone on the car ride to Vermont over the weekend:
1. Write like you talk. Not like you as a marketer. But you. The real person. The same way you would write an email to your friend to set up a play date with the kids.
2. Write choppy copy. Short sentences work great. Each line should play off of each other. You donât need to finish every thought in every line.
3. First line, second line. The goal of your first line of copy is to get people to read the first line. The goal of your second line is to get them to write the third, etc. Ex: This is how I write email. Subject line gets you to open. First line gets you to the second, third, fourth, etc. all the way to the CTA. And the PS reinforces the CTA.
4. Loud up with pronouns. You. Me. We. I. Yes. Itâs OK to write in the first person. Thatâs how people talk.
5. Fill your copy with real examples. Not stock photos. Not highly manicured images. But real ones. To let people know youâre real. Upload pictures from your iPhone. Take screenshots of tweets. Those will boost up any email, blog post, or landing page.
#marketing
#copywriting
1. Write like you talk. Not like you as a marketer. But you. The real person. The same way you would write an email to your friend to set up a play date with the kids.
2. Write choppy copy. Short sentences work great. Each line should play off of each other. You donât need to finish every thought in every line.
3. First line, second line. The goal of your first line of copy is to get people to read the first line. The goal of your second line is to get them to write the third, etc. Ex: This is how I write email. Subject line gets you to open. First line gets you to the second, third, fourth, etc. all the way to the CTA. And the PS reinforces the CTA.
4. Loud up with pronouns. You. Me. We. I. Yes. Itâs OK to write in the first person. Thatâs how people talk.
5. Fill your copy with real examples. Not stock photos. Not highly manicured images. But real ones. To let people know youâre real. Upload pictures from your iPhone. Take screenshots of tweets. Those will boost up any email, blog post, or landing page.
#marketing
#copywriting
Here at my 5 copywriting rules // even for B2B
1. Write like you talk. Not like you as a marketer. But you. The real person. The same way you would write an email to your friend to set up a play date with the kids.
2. Write choppy copy. Short sentences work great. Each line should play off of each other. You donât need to finish every thought in every line.
3. First line, second line. The goal of your first line of copy is to get people to read the first line. The goal of your second line is to get them to write the third, etc. Ex: This is how I write email. Subject line gets you to open. First line gets you to the second, third, fourth, etc. all the way to the CTA. And the PS reinforces the CTA.
4. Loud up with pronouns. You. Me. We. I. Yes. Itâs OK to write in the first person. Thatâs how people talk. Be the GUIDE in your emails. Youâre the messenger reaching out on behalf of your company because you can HELP them.
5. Fill your copy with real examples. Not stock photos. Not highly manicured images. But real ones. To let people know youâre real. Upload pictures from your iPhone. Take screenshots of tweets. Those will boost up any email, blog post, or landing page.
1. Write like you talk. Not like you as a marketer. But you. The real person. The same way you would write an email to your friend to set up a play date with the kids.
2. Write choppy copy. Short sentences work great. Each line should play off of each other. You donât need to finish every thought in every line.
3. First line, second line. The goal of your first line of copy is to get people to read the first line. The goal of your second line is to get them to write the third, etc. Ex: This is how I write email. Subject line gets you to open. First line gets you to the second, third, fourth, etc. all the way to the CTA. And the PS reinforces the CTA.
4. Loud up with pronouns. You. Me. We. I. Yes. Itâs OK to write in the first person. Thatâs how people talk. Be the GUIDE in your emails. Youâre the messenger reaching out on behalf of your company because you can HELP them.
5. Fill your copy with real examples. Not stock photos. Not highly manicured images. But real ones. To let people know youâre real. Upload pictures from your iPhone. Take screenshots of tweets. Those will boost up any email, blog post, or landing page.
Salesforce is a 100+ billion dollar market cap company.
AND THEY ARE STILL STRUGGLING TO TELL PEOPLE WHAT THEY DO.
They are running a massive brand campaign right now to go deeper. People know Salesforce, but the average person doesn't actually know what Salesforce *does.*
I loved hearing that. Because it's a reminder that messaging is HARD and it's never done.
#marketing
AND THEY ARE STILL STRUGGLING TO TELL PEOPLE WHAT THEY DO.
They are running a massive brand campaign right now to go deeper. People know Salesforce, but the average person doesn't actually know what Salesforce *does.*
I loved hearing that. Because it's a reminder that messaging is HARD and it's never done.
#marketing
I've joined Drift as Chief Brand Officer, reporting to David Cancel. The result of a phone call from Elias Torres âĄď¸ a few weeks ago.
I'll sharing the full backstory + what I'm working on in my newsletter this week --> join at davegerhardt.com. Usually goes out Weds/Thurs.
I'll sharing the full backstory + what I'm working on in my newsletter this week --> join at davegerhardt.com. Usually goes out Weds/Thurs.
There are 5 types of customers:
1. Most aware. These are the brand loyalists.
2. Product aware. They know you exist but they haven't bought from you yet.
3. Solution aware. They know there are solutions for their problem, but don't know youâre one of them.
4. Problem aware. They know they have a problem, but donât know solutions exist.
5. Unaware. They don't realize they have a problem yet.
And they each require different messaging, content, and often strategy.
Another reason why marketing advice so often starts with âit depends.â
1. Most aware. These are the brand loyalists.
2. Product aware. They know you exist but they haven't bought from you yet.
3. Solution aware. They know there are solutions for their problem, but don't know youâre one of them.
4. Problem aware. They know they have a problem, but donât know solutions exist.
5. Unaware. They don't realize they have a problem yet.
And they each require different messaging, content, and often strategy.
Another reason why marketing advice so often starts with âit depends.â
You can have a beautiful website and a great logo but no brand.
A brand is not your website. Or your logo. Or a witty tagline. âBuilding a brandâ doesn't mean âgo hire a Creative Director.â
A brand creating a feeling. An attraction. Hey. These people are like me! Or Hey! These people get me.
Design is a piece of the puzzle -- a big one. But paint doesn't make a brand.
#marketing
A brand is not your website. Or your logo. Or a witty tagline. âBuilding a brandâ doesn't mean âgo hire a Creative Director.â
A brand creating a feeling. An attraction. Hey. These people are like me! Or Hey! These people get me.
Design is a piece of the puzzle -- a big one. But paint doesn't make a brand.
#marketing
You can't help the startup founder who doesn't believe in marketing.
Earlier this week I was in a conversation with a bunch of students at Harvard Business School - all startup founders.
Someone asked how to make the time for marketing + brand building as a busy startup founder.
No one asks how to make time for:
- Hiring
- Finance
- Investors
- Advisors
- Product strategy
- Customer development
- HR
You make time for marketing by committing to it and making it a core part of where you spend your time.
Might not have to be the CEO, but someone - one of the founders - has to be responsible for thinking about marketing.
Unless of course people are just going to magically hear about your business, get to know, like, and trust you, and then buy your product without any marketing :) more power to you
Earlier this week I was in a conversation with a bunch of students at Harvard Business School - all startup founders.
Someone asked how to make the time for marketing + brand building as a busy startup founder.
No one asks how to make time for:
- Hiring
- Finance
- Investors
- Advisors
- Product strategy
- Customer development
- HR
You make time for marketing by committing to it and making it a core part of where you spend your time.
Might not have to be the CEO, but someone - one of the founders - has to be responsible for thinking about marketing.
Unless of course people are just going to magically hear about your business, get to know, like, and trust you, and then buy your product without any marketing :) more power to you
I don't want to be a billionaire. I don't really want to have dinner with billionaires.
I don't like traveling for work.
I don't like being away from my family.
I don't like meetings. I don't like networking. I'm not good at small talk.
I'd like to build a small, profitable business.
I'd like to be the anonymous rich guy at all of my kids school events and games and no one knows what I do or how I got there.
That sounds more appealing to me.
***
Follow me here Dave Gerhardt for more wealth building tips.
***
Edit: On the topic of dinner with billionaires ... Unless it was Jay-Z. I would take the dinner with Jay-Z vs. the $500k.
I don't like traveling for work.
I don't like being away from my family.
I don't like meetings. I don't like networking. I'm not good at small talk.
I'd like to build a small, profitable business.
I'd like to be the anonymous rich guy at all of my kids school events and games and no one knows what I do or how I got there.
That sounds more appealing to me.
***
Follow me here Dave Gerhardt for more wealth building tips.
***
Edit: On the topic of dinner with billionaires ... Unless it was Jay-Z. I would take the dinner with Jay-Z vs. the $500k.
6 signs you might have a brand:
1. People actually wear (and ask for) your swag.
2. People proudly put your stickers on their laptops.
3. People *actually* reply to your marketing emails.
4. People email you for no reason just to say hey I like X thing you said/did.
5. People buy tickets to your event without knowing much about the agenda.
6. People want to meet your marketing team when they come to your office â just to say hi.
REMINDER: Brand is not direct response. Itâs hard to measure with a spreadsheet. But itâs not hard to measure with your GUT. Youâll know it when you feel it.
Donât be afraid to use your gut in marketing today. Itâs a lost art.
1. People actually wear (and ask for) your swag.
2. People proudly put your stickers on their laptops.
3. People *actually* reply to your marketing emails.
4. People email you for no reason just to say hey I like X thing you said/did.
5. People buy tickets to your event without knowing much about the agenda.
6. People want to meet your marketing team when they come to your office â just to say hi.
REMINDER: Brand is not direct response. Itâs hard to measure with a spreadsheet. But itâs not hard to measure with your GUT. Youâll know it when you feel it.
Donât be afraid to use your gut in marketing today. Itâs a lost art.
The most important tool in marketing today is in the sales team's budget.
It's true. Usually they're the ones that paid for Gong.
I think Gong is the most important tool for marketers in 2020+
It's not about some AI or automation or optimization or tech. It's about listening to the actual words coming out of your customers mouth -- from anywhere.
I haven't been listening to enough customers first-hand, so I put the Gong app on my home screen and listened to Privy calls today as a podcast replacement during my workout, in the car doing errands, and cleaning the house.
Some of the best learnings for website copy/messaging, product marketing, ideas for content, pressure testing your company story/pitch, handling objections all can come from those calls.
Robert Collier said âalways enter the conversation already taking place in the customer's mind.â
Sometimes you just need to go and steal the words of your actual customers.
#marketing
It's true. Usually they're the ones that paid for Gong.
I think Gong is the most important tool for marketers in 2020+
It's not about some AI or automation or optimization or tech. It's about listening to the actual words coming out of your customers mouth -- from anywhere.
I haven't been listening to enough customers first-hand, so I put the Gong app on my home screen and listened to Privy calls today as a podcast replacement during my workout, in the car doing errands, and cleaning the house.
Some of the best learnings for website copy/messaging, product marketing, ideas for content, pressure testing your company story/pitch, handling objections all can come from those calls.
Robert Collier said âalways enter the conversation already taking place in the customer's mind.â
Sometimes you just need to go and steal the words of your actual customers.
#marketing
New Privy website coming.
New Privy book coming.
New Privy bootcamp coming.
New Privy trials up 50% since Jan.
Current size of marketing team: 5
Havenât seen each other since March 13.
â¤ď¸
#marketing
New Privy book coming.
New Privy bootcamp coming.
New Privy trials up 50% since Jan.
Current size of marketing team: 5
Havenât seen each other since March 13.
â¤ď¸
#marketing