Elena Verna

Lovable is such a special place. Every full-time employee will now receive a 10% pay increase on their annual Lovable work anniversary. Straight and simple. How amazing is that?

Because we don’t take retention for granted. It’s treated as compounding value that is actively recognized and rewarded. You don’t have to re-prove your worth every cycle.

So everyone can focus on doing the best work of their life, not managing optics.

Why aren't more companies doing that? I don't know. Well I do. But that's for another post.

And yes, we are hiring :)

I am humbled, honored, thrilled, and [insert additional LinkedIn-approved emotion here] to announce that I have officially made it (or.. survived?) one full year at Lovable!

When I first joined, I was just a girl who was deeply tired of increasing shareholder value through cross-functional collaboration and scalable synergies.

And today, after 365 days, I can proudly say: I am definitely not tired anymore.

My role has changed many times over. In some situations I fired myself. In others, I got “fired.” Such is life at a fast-moving AI company.

But honestly, I love what I do more than ever.

Here’s to another year of learning, chaos, shipping, existential AI discussions, and building lovable things together. I really hope I make it 🤞.

And honestly, I hope everyone gets to experience working at a company that stretches your brain in the best possible way.
#lovableanniversary

I bet you've seen this chart in an argument against PLG. Because, look, PLG Slack lost to SLG Teams. Don't be deceived.

1. Growth>Product for company success.
🛑 Great product <> successful company.
🟢 Great distribution or growth model = successful company. And a good enough product may be enough.

Every day companies with incredible products die because they don't have a distribution strategy. Every day shitty products thrive because of unfair distribution advantages.
Microsoft won by bundling Teams for *free* into their existing Office contracts. They gave Teams unfair distribution advantage that Office built. Then they gradually raised prices on future renewals to make ROI. It is monopoly-like behavior.
If mega enterprise goes after your category this way, you will struggle regardless of your growth model - PLG or SLG.

2. PLG is not enough in B2B.
PLG wins with SMB and lower Mid-Market. It can provide a unique, cost-effective way to acquire higher Mid-Market and Enterprise, but you will need Sales to capture full monetization potential.
PLG on its own is *never* an answer. A successful B2B will play across all motions: product-led, marketing-led, and sales-led.

👉 And by the way, PLG is why Slack even got as big as they have. No other growth model could face off with Microsoft so well. So kudos to Slack.

P.S. I'd like to see this chart in 10 years. The startup/midmarket is dominated by slack. Once these companies grow up, let's see how Teams holds up.

#growth #plg #b2b

So painfully accurate, it'll make you cringe.

Video by @tesstreg & Betches Media

#womenempowerment #womenempoweringwomen #culturechange

What does a Growth Team at Dropbox look like now?

➡ Growth model: Dropbox grows through PLG, where the majority of the revenue is self-serve. As such, the Growth team acts like a 'sales' team for the core product, comprising a sizable, cross-functional team of a few hundred people.

➡ Structure: As the Head of Growth, I oversee the Growth Product and Data teams.
The Growth Product is divided into:
- Driver Metrics pods: acquisition, activation, monetization
- Sharing Growth Loop pod
- Growth Infrastructure pod
- Mobile Growth pod
Each pod is led by a Growth Product Manager, supported by dedicated resources from Design, Engineering, Marketing, and Data.

➡ Metrics: As the Head of Growth, I hold revenue accountability. However, my team is responsible for revenue KPIs across driver metrics such as sign-ups, team invites, free-to-paid conversions, etc.

➡ Cultural values: Be data-driven. Be agile. Have high agency. Exhibit craft. Have a growth mindset.
Maintaining a growth mindset is most challenging because it involves embracing failures, which is inherently difficult since organizations typically try to avoid them. However, failure is how we learn. We have a Slack channel called # oh-sh1t where we post our failures, viewing them as opportunities to discover what works.

➡ ➡ More details on my blog-> https://lnkd.in/gfbng486

#growth

LinkedIn 🤝 Lovable collab is here! Are you ready!? 🥁🥁🥁 We're giving FREE Lovable to LinkedIn Premium users:

+ 1 year of Lovable Pro *feature* access
++ 300 one-time credits to build your first project, plus 5 free daily bonus credits - enough to create something real.

Claim your perk here: https://lnkd.in/eAWFte22

Because let's be honest… You don't need another post about "10 things I learned from AI this week." You don't need another course. You need to just… start building.

Remember, everyone is learning AI. You are not behind. You are right on time.
(And if you want to know what I think it means to be AI Native, join my LinkedIn Live Event on May 12 - link in my profile/featured posts)

So go build something awesome: Apps. Side projects. Portfolio sites. Useful tools. Just ship something. And of course share + tag me -> I'd love to see and support!

Fine print: Lovable is extremely addictive. Side effects include "one more tweak" syndrome and losing track of time. May lead to building things you previously only complained about. High risk of telling people "this only took me 20 minutes." Confidence may spike faster than skill. Use responsibly.

More fine print: Available for free Lovable workspaces only (new or existing). For LI Premium subscribers only. Some geo restrictions apply.

EDIT: We are working to open it up globally! SOON!
#TimeToShip

Lovable is FREE today. Yes, actually free!!! But only for the next 24 hours.

Why? Because the best way to celebrate International Women’s Day isn’t another panel, another hashtag, or another box of chocolates.

It’s access.

Access to new technology.
Access to building.
Access to skills that actually change your trajectory.

Ladies - flowers wilt. Skills compound. Get in there!

Gents - the future should be built by everyone, and we need you in it. It’s free for everyone today, so lean in and build.

So today, stop being just a user of software. Become a builder.

Open Lovable. Break things. Build something weird. Build something useful. Build something that makes you proud.

See what’s possible.

Share this post to let others know!

The next 24 hours are going by FAST… are you building yet!!?
#freelovableday #womenintech #ai

Reverse trial > standalone freemium OR trial.
Now I 💖 me my freemiums because they:
1. Lower cost of acquisition due to frictionless entry.
2. Customer focused—no credit card requirements or timing bounds mean we are on their terms, not ours.
3. Users build a habit of using your product early in the customer journey and on their timeline.
4. Pushes a version of your product to be commoditized in the market, raising stakes for innovation that can be monetized.
5. Forces you to understand what customers are willing to pay versus using time as a bandaid.
6. Allows for indirect monetization opportunities on a much larger user base.
6.1. Builds widespread brand advocacy and loops. Even if a user isn’t paying for your product, they’ll bring other people into your product who may pay. This feeds your growth loops so you can invest more in product development and less in acquisition marketing.
6.2. Network effects where free usage increases the value proposition for paid users.
7. Gain users in adjacent personas to inform future monetization models and use case expansion.

😥 But freemiums are terrible at converting to paid (top of the class is only at 5%), because customers optimize their behavior to avoid paywalls.
💰 So then all eyes on trial, as it excels in conversion (15% all day), but misses out on all of the freemium advantages above....

But not all is lost!
💡 Enter - Reverse Trial.
A reverse trial puts customers in a freemium experience with a timed free trial with access to paid capabilities which reverts to a traditional freemium product after the free trial ends.
* Users get to build habits with paid features from the start.
* They understand the monetization model faster and better.
* It's much better to play a psychological 'take away' game, not 'try me'.
Give it a try!

#growth

Learn more here: https://lnkd.in/edzqyTmD

Failure just hits differently now...
#growth

A tale as old as time.
#sales #product

$60M ARR in just over 6 months. Lovable continues to be on 🚀. How?

Well, of course there’s strong product-market fit pull… but in my first few weeks here, I’ve noticed this team operates on a whole different level:

→ Velocity is so freaking FAST. No endless debates - just build, ship, learn.

→ High trust: if you can convince one other teammate, you’re good to go (how amazing is that!??)

→ Full ownership: every task improves as it develops 🤯 - no scope-down mentality.

→ Tons of passion: everyone cares deeply about what we’re building and delivering for customers.

→ Everyone obsesses over making the product genuinely… lovable ❤️

Are we perfect? Hah, nope.
But this team is small (still well under 50 employees), scrappy, and outworking just about everyone.

P.S. Stay tuned for our new referral program, guided onboarding, collaboration updates (you guess it, moving it to free), and credit rollover improvements 💪

#startups #AI #PLG #growth #Lovable

Every Lovable app now has built-in SEO + AI search optimization. Today is a good growth day :)

New apps ship with server-side rendering (SSR) by default
Existing apps automatically get pre-rendering

Meaning:
-> Google can actually see/index your app
-> ChatGPT / Claude / Perplexity can actually read it

But wait, there’s more!
We partnered with Semrush, so now you can:
-> chat with your SEO data directly inside Lovable
-> see what keywords you rank for
-> create landing pages for specific keywords
-> run SEO audits
-> have Lovable fix issues for you

Building was always just the beginning.
Now your app is built to be found 📈
#growth

I finally did it. I spoke at Stripe Sessions about Lovable’s monetization- my fave topic! Bucket list item officially handled.

And can I just say… this event is absolutely massive. Like its own zip code massive. Honestly felt less like a conference and more like Stripe casually operating a temporary civilization. Kudos to the team - I can’t even wrap my mind around what it takes to pull something like this off.

As for my session - it went great… I think. Public speaking is weird because everyone claps and you still walk off wondering if you blacked out. Thank you to Eileen O'Mara for the amazing moderation and Helen Lee for expertly herding me.

Met so many amazing people after, and reconnected with old friends- the best part of public speaking!

But there shall be a price. I will need to honor my introverted soul by sitting alone in silence for 3-5 business days. IYKYK.

I really believe that the Minimal Viable Product (MVP) era is over. When building was hard and expensive, “it has the minimum functionality needed to solve the problem” was enough. Shipping anything felt impressive.

But now there are 100+ product options, and even customers themselves can just vibe-code their own solution. The cost of development has collapsed. Everyone can ship. Everyone has an MVP. “Minimal utility” is no longer a differentiator. Good riddance, if you ask me.

Minimal products now have to feel human. They need taste. Personality. Brand. They have to evoke something: trust, delight, curiosity, even a smile.
Sometimes that’s the only differentiation left.

We’re in the MLP era: Minimal Lovable Product.
When building is easy, making people care is the hard part.
#growth

Introducing...Lovable Academy! Because 'vibe coding meaning' is still the 2nd most popular search on google and there’s only so much AI confidence theater one person can take.

-> https://lnkd.in/eeYaqCGh

No matter if you go prompt-by-prompt or start from a template, you’re guaranteed to enter your building era. That’s what actually matters.
-> btw my fave templates are:
Deal flow tracker: https://lnkd.in/eEKhnuKv
Event registration: https://lnkd.in/evb66A6H
App for retros: https://lnkd.in/e7PBJcps
Portfolio: https://lnkd.in/eXMvhVS7

Remember: no one has it figured out. You are not behind. We’re all learning. The best time to start is... now.
#vibecoding #ai

Wowza. 200K people now follow me on LinkedIn.
It is pretty amazing to have a direct way to reach that many people.

For the record, none of this started as a personal brand. And it’s still not the reason I do it. Objectively speaking, it's a vanity milestone and kind of a stupid thing to care about.

I started posting because I was annoyed that most growth knowledge lived in one of three places:
-> inside companies that never shared it
-> behind courses that cost a small mortgage
-> in conference talks where someone explains CAC like it’s a groundbreaking discovery

So I started posting the stuff I was doing. What worked. What failed. What didn't make sense. What companies keep repeating like it’s a ritual while pretending it’s their unique strategy. And the general ridiculousness of our corporate world (seriously… is this a simulation?).

Early on, it ended up creating pipeline for my solopreneur consulting work. Companies that felt the same pain would reach out and I’d help them. These days it’s more about sharing ideas, testing thoughts in public, and having a direct line to thousands of operators going through the exact same challenges.

And throughout all of this I’ve ignored every LinkedIn “rule.” No magical posting cadence. No “don’t put links in posts.” No engagement hacks.

I also don’t spend hours writing posts. If something pops into my head and feels authentic, it's a go. If it doesn’t, I move on with my day.

The only thing I do try to do consistently is engage in the comments. Honestly, that’s the best part of this whole thing.

Anyway, thanks for following!
#milestone

Big release day at Lovable. Our product and marketing teams are vibing today :)

We shipped the following upgrades:
1. Message queues - stack up work and walk away: your agent keeps grinding.

2. Automated browser testing - Lovable opens its own browser, clicks through your product like a real user, and catches bugs before you do.
QA without 'It works on my browser' energy.

3. Google auth in one prompt - If you’ve ever set up OAuth manually, you know this used to be a character-building exercise.

Our beta testers saw a 71% improvement in successfully completing complex tasks! Give this a shot!

What's next up? A little unscramble puzzle for ya:
elbiom ppa
tset tnemnorisvne
sselmaes pap sliame
#lovable

March 8th is around the corner… and you know what that means.
For one day, Lovable goes freeeee!

Join us for a livestream straight from our Stockholm HQ where we’re celebrating International Women's day the best way we could possibly imagine: giving everyone the power to build and up-skill.
-> Join livestream here: https://lnkd.in/gXs7yiUS
With:
- Yours truly
- Anton Osika - Lovable's beloved CEO
- Helen Lee Kupp - Founder of "Women defining AI"
- Margot van Laar - A Technical leader from Anthropic

So if you’ve ever thought “someone should build this”… this is your sign.
March 8. No paywalls. No “upgrade to continue.” Livestream to inspire you.

Let’s build something ridiculous.
#TimeToShip

Last year I hired my first vibe coder. And I believe we are witnessing a start of a new profession.

Why hire? I needed help vibe coding things I didn’t have time to do myself. Too many ideas. Too many experiments. Not enough hours!!

His job was to vibe code whatever needed to get done - products, campaigns, templates, internal tools.

His name’s Lazar Jovanovic and today he’s on Lenny Rachitsky ’s Podcast talking about his role and what it looks like in practice.

Episode-> https://lnkd.in/gYcbp6r5

He’s pushed our product to the limit, given constant, high-signal feedback to our dev team, and built vibe-coded apps that we’ve used across partnerships, marketing, community, and growth. It’s worked so well that we’re now opening a Vibe Coder in Residence program to bring even more people in to vibe code with us at Lovable.

I think we’re watching a new profession emerge: full-time vibe coder.

Low key a dream job… Part PM, part designer, part marketer. Spinning up product, flows, copy, experiments, launches. Using AI to move fast and get to outcomes.

Yes, everyone vibe codes a bit now. But having people dedicated to it full time changes the pace of the whole team.

More shipped. More learning. Way less overhead.
#vibecoding

Just onboarded to Cursor, connected it to Slack, noticed that our (Lovable’s) upgrade button had inconsistent colors and… opened a pull request to fix it in prod. To non-technical people like me, this is black magic. I feel absolutely unstoppable and should not be trusted.
We are living in the future.
#BecomeAiNative

One of the biggest mistakes in growth is confusing “people use it” with “people love it.” So at Lovable, we built a composite qualitative metric to measure actual product love.

The Lovable Score is a combination of:
Net Promoter Score | NPS -> How likely are you to recommend?
Sean Ellis PMF -> How would you feel if you could no longer use us?
CSAT -> How satisfied are you?
CES -> How easy was it to use?

Any one of these on its own is usually too flawed, too narrow, or too easy to misread. But together, they start to tell a much more useful story.

Our Lovable score has the following formula and weights:
35% NPS + 25% PMF + 20% CSAT + 20% CES

Your mix might be different. But I’d really push every team to define what “love” actually means for their product, then measure it.

Wrote more about how we built it here: https://lnkd.in/emQr6TFS

And big shout out to Passionfroot, my awesome blog sponsor this week, who you should work with to scale your creator-led growth!

#growth #lovable

You know what's the best growth tactic out there right now? Building trust. Boring, I know. But oh how important. And yet most org designs, dev cycles, and growth teams actively work against it. Congrats, we played ourselves.

Here’s the part that should actually scare you: Most products are interchangeable now. Yes, including yours.

AI is flattening features, speed, and price. Switching costs are collapsing. Incumbents, startups, and even your own users can recreate your value faster than your next sprint planning meeting.

At the same time, SEO, paid, and social are getting more expensive, noisier, and less predictable. What’s working isn’t smarter tactics or new channels.

It’s customer trust. The kind that makes people bet on you, stick with you, and bring others along.

Trust built by shipping in public, sharing real roadmaps, responding fast to feedback, sweating the product details, aligning monetization with real outcomes, and letting users become the distribution.

When features get commoditized, people don’t stick with what’s cheapest or fastest. They stick with what they believe will keep delivering.

More in my blog post here 👉 https://lnkd.in/gmJ5c_xp.

P.S. Thank you to my sponsor Cello! Grow your referrals with them :)
#growth

International Women’s Day is coming up. Flowers and sweets are nice...
But unlocking new opportunities is better. More powerful. Sometimes life changing. That’s the kind of appreciation women deserve.

->>>Enter SheBuilds on Lovable 💃

This International Women’s Day, we’re going to help women *all over the world* unlock new capabilities, new confidence, and become new builders. No rejections. Everyone will be able to participate.

Who’s in???? Let’s break some records while we’re at it. Possibly even Guinness-level ones???

Join the waitlist to be first to know all the deets -> shebuilds.lovable.app

P.S. There may or may not be a FREE Lovable day involved. I can’t confirm or deny it… yet.

P.S.S Please share so more women can see this!
#womenintech #lovable

I see a lot of companies fall into the same vicious cycle. It usually starts with something that sounds rational: “let’s prioritize what’s measurable and tied to immediate revenue.”

So every decision becomes about short-term lift.
But what you get is:
- squeezing existing users harder (hello price increases)
- endless funnel tweaks
- no patience for creativity or UX
- innovation gets deprioritized
- dark patterns emerge (let's hide our free plan, anyone?)
Basically, optimization theater.

For a while, numbers go up. But then the product gets worse. Word of mouth slows. Growth stalls. So you squeeze even harder. That’s the death spiral.

Of course, the opposite extreme isn’t great either.
We’ve all seen products with massive love and usage but no business model. look at Twitter, Snapchat early days, Discord, Wikipedia, Craigslist.

Huge audiences. Tons of engagement. Years of “cool… but how do we actually make money?". That’s not sustainable either.

The sweet spot is somewhere in the middle.

At Lovable, i’m grateful we’re in a phase where revenue is growing because we’re obsessing over user experience: making the product better, faster, simpler, more delightful. But we openly talk about our monetization model and how we can improve that too. Less squeezing. More value.

Ironically, that’s what drives the most durable revenue anyway. Because when every idea has to prove immediate, perfectly measurable ROI, it’s usually not discipline. It’s fear. And it’s often an early sign of long-term decline.
#growth

Huge news! To celebrate International Women’s Day, we’re making Lovable completely FREE on March 8th!!! No opt-ins, no gatekeeping. No fluff talk. Just BUILDING and SHIPPING. Because unlocking new skills beats flowers & chocolates every.single.time.

That's right - It’s free for *everyone* building with us as part of SheBuilds. Huge thanks to Anthropic for helping us make this happen!

Ladies, it’s time to build. Not someday. Not when you’re “ready.” The time is NOW. And men? JOIN IN. We need you! We shall create the future together.

So go solo, or grab a fellow woman, a friend, a sibling, a parent, your kid, your partner, or a teammate. Build something together.

Aaand we are offering in-person community-led events are happening around the world, with experienced builders on hand to help you ship, not overthink. 32 events across 17 countries, and counting:
-> Check: shebuilds.lovable.app

Where will I be? In our Stockholm HQ, building (with my daughter). If you want to join me in Stockholm, drop a comment and we'll get back to you if there is room!

But wait, there is more! Every participant also gets $100 in Claude API tokens and $250 in Stripe fee credits.

Warning: Lovable may be habit-forming. Results include shipping faster, feeling unreasonably powerful, and questioning why you ever waited for permission.

It's time to build.
#womenintech

I love me a good benchmark/insights report and Semrush’s AI visibility index delivers. Some interesting facts that all of us should pay attention to:

Checkout the report here: https://bit.ly/4nAfMQO

1. AI-generated results are projected to overtake traditional search traffic by 2028. Not shocking, but good to have a date.

2. Visitors from AI search convert at ~4.4× the rate of traditional search visitors.
Seen this first hand... That’s not “maybe better” - that’s worth paying attention to.

3. Traffic isn’t a good metric anymore. Sorry marketing. AI systems synthesize answers, meaning users often don’t click through traditional results - they get what they need inside the AI response itself.

4. ChatGPT and Google AI Mode favor different sources.
Meaning: your “AI optimization strategy” cannot be a single checklist. It’s fragmented and model-dependent. This one is annoying - can't they make it easier for us!?

5. AI visibility ≠ SEO visibility.
Ranking on Google doesn’t mean you’ll show up in AI answers. But non-branded SEO is still a solid first step - it forces you to learn how to create the right content and talk about your product clearly. That said, third-party mentions matter more.

The future of discovery isn’t blue links. It’s answers (duh). If you’re not inside the response, you basically don’t exist. The problem? There’s no clean, scalable playbook for how to win this yet. Everyone’s experimenting. But I know we will figure it out.

#growth #ai

We’ve launched a startup program at Lovable! Qualifying startups get 10K in Lovable credits if their VC, incubator, or accelerator partners with us.

Startups, if your roadmap currently starts with “once we hire X,” this is for you. Ship fast, test with real users, and get to real traction today - all on Lovable! Go bug your VC, accelerator, and incubator to join our startup program ASAP.

VC's, accelerators, and incubators - run, don't walk to apply: https://lnkd.in/g76xfrfk

#startup #growth

Please help me celebrate SheBuilds on Lovable Season 2 winners!

B2B: SiteAlign by Teresa Hill: https://lnkd.in/gX25e7XY
B2C: Lets Get Real by Jena Zangs and Shannon Seaver NBCT: https://lnkd.in/ggh77Emr
Social Good: Get To Give by Maria Presley and Line Hjartarson: https://lnkd.in/gJ-UXpWM

For 48 hours, 200+ women came together and shipped. But what happened here wasn’t just about that. It was about rewriting patterns. It was watching women lead, build, mentor, and create — not in reaction to the system, but in ownership of it.

Where women weren't the exception in the room - they were the standard. That’s the future of tech!

And we are just getting started at SheBuilds!

Next Shebuilds on Lovable will me on the International Woman's Day. Save the date. We are going to break some records!

Who runs the world???

#womenintech

My 2025 Lovable vibes (I started building in June)
(and yours are too, in your Lovable account! ❤️ )

Drove 100K+ visitors to apps I built myself (not baaaad)
Sent 1K+ messages to Lovable 🫨
I shipped ~300K lines of code!!! (!!!)
My apps got remixed 200+ times
Said please and thank you every time (You’re welcome, future overlords.)

A year ago, I couldn’t ship anything on my own. I'm a PM/Marketer, but I'm not an engineer. Everything depended on the... roadmap. Now? If I have an idea and it ships. Same day sometimes. It feels so magical and addicting. And I have to pinch myself that I get paid to vibe code.

What a time to be a non-technical person with the power to build! 🚀 My surface area for impact has increased so much!

What did I build? Just a few examples:
Personal: A tutoring app for my son, Lovable offer distribution for my Substack
Prototypes: Pricing pages, Top ups, etc
Public apps: SheBuilds portal, Lovable AI avatar generator, my portfolio site
Internal tools: Memo docs, Workflow optimizations, Internal apps

#growth #lovable

I'm sorry! 😆
#ai

I honestly don’t even have the words. Todays event at Stockholm’s Lovable HQ was absolutely incredible. When women come together, things change. Ideas move faster, courage spreads, and the world gets a little closer to what it could be.

That’s all I’ll say.

Happy international women’s day everyone!

Please give it up for Whitney Menarcheck (first pic), and Emily B. (last pic of 3 of us) - the muscle behind it all. Special appearance by my daughter that built an app today too, and SheBuilds alumni!

I’m so excited for the future. It’s going to be too good.

P.s. Hope you’re taking advantage of the last few hours of Lovable while it’s free. Go build something.

#womenintech
#wearejustgettingstarted

There’s something truly magical that happens when a bunch of people show up with the same energy - curious, supportive, slightly chaotic, and ready to build. That’s what I saw last Sunday at our SheBuilds event at Lovable’s HQ in Stockholm. And I’m still in awe about it.

Community is a funny thing. You can’t force it, you can’t manufacture it in a spreadsheet, and there’s definitely no funnel optimization framework for it. But when it clicks, you feel it immediately.

Honestly, this is what growth in the age of AI is starting to look like. Less obsessing over micro-optimizing funnels, more creating spaces where people can build, learn, and inspire each other.

And selfishly… this version of growth is way more fun.

Feeling really fortunate that I get to help create moments like this. Watching people realize “wait, I can actually build this” never gets old. Helping more women get there is incredibly rewarding.

Can’t wait to see what’s next.

Photo credit Susanna LDKY Photography
#growth

Am I the only one stuck in this terrible cycle? Why does doing nothing for 3 minutes feel like such a waste?
#corporatelife

We’re giving 3 schools FREE access to Lovable ($100K value!). Your votes decide which ones! 🚀

Students are entering a workforce where AI is table stakes and vibe coding is a real skill. Let’s help schools prepare real builders for the future.

VOTE HERE-> https://lnkd.in/gtX_UQKZ

P.S. We already offer 50% off for students via self-serve and school-wide deployments through enterprise sales.

#lovable

Career flex used to be becoming VP. Now the real flex is going back to being an Individual Contributor.

For years, we treated management as the prize and actual work as something to graduate out of.... Get the title. Manage people. Spend your days trapped in meetings about work instead of doing it. You know, the works.

That model made more sense when scale and impact required headcount. But that is no longer the case.

Now one sharp operator with leverage & AI skillset can create the output that used to require a department.

Which means the smartest people I know want the opposite:
Less org charts and titles.
More craft and output.

And over time, pure people-management and coordination skillsets won’t carry the same premium they once did.

I’ve been in an IC role at Lovable for the last 4 months.
And honestly? I’ve fallen back in love with work.
#career

Soon, Lovable is shipping separate testing and prod environments - something desperately needed for any production app.

Because once an app is live, making changes without risking production becomes painfully hard. We need to fix that.

We’re opening this to early testers first.
If you want in, sign up here 👇
https://lnkd.in/grcgBdGi

#lovable

Four hardest truths about growth jobs right now:
1. Most growth hires are brought in to manage decline, not create growth

2. Most growth roles are terrible 'opportunities' wrapped in great titles (CGO, anyone?)

3. Past success in a growth role does not guarantee success in an AI-native future.(A lot of growth careers were built on channel and UI optimizations. That era is dying.)

4. Many of the best sr. growth operators exited full-time roles to become solopreneurs/advisors. More money, less hours, more freedom.
#growth

I’ve spent 15+ years in growth/marketing, and the bottleneck is still painfully obvious: great marketing ideas dying in someone else's backlog (esp in the age where velocity is *everything*)

Landing page? Backlog.
Microsite? Two sprints away.
Dashboard? “Soon.”

But that’s changing!!

On April 1 (no, it's not a joke), we are doing a live session on how marketers are using Lovable to build what they need themselves - fast.

No code. No handoffs. No waiting around for someone else to unblock your idea.

→ Register here | April 1, 10am PT / 1pm ET
https://lnkd.in/eNkp5vJn

If you’ve ever watched a good idea die in backlog hell (I know you have), come join.
#marketing

Being an IC is becoming the new career flex. I call it Hi-C (High-impact IC). And I’m so here for it (and testing it myself).

The traditional career path has always been kind of dumb: Get really good at your craft so you can earn a promotion into... no longer doing your craft.

Instead, you become a professional meeting attender, a full-time cross-functional coordinator, all while routing info up and down the chain.

But now AI gives you the abilities of an average marketer, designer, PM, engineer, analyst, etc. Combined with actual domain expertise, one person can now do work that used to require entire teams. Increasing your impact no longer means you need a team to get things done.

I became an IC at Lovable few months back and I love it. I think I was always a mediocre manager anyway. (Side note - it does mess with your head a bit because we’ve all been brainwashed into thinking it’s a demotion)

But in today’s environment, it’s a career upgrade.

You get to spend your time doing what you’re actually good at. And what you love.

Plus I really don’t think “middle management + cross-functional coordination” is the most desirable and defensible career skill set going forward anyway.

Let's get back to building!

Wrote more about this here: https://lnkd.in/e9BPZYYr

#HIC

Today we launched Vibe Coders in Residence program at Lovable!!! VCIR is a group of independent builders (and absolutely incredible vibe-coders) collaborating alongside us to push what’s possible as we build Lovable on... Lovable.

That’s right, ladies and gentlemen. Vibe coding has officially entered the job market.

Now, we’re all already vibe coding nonstop, but we wanted to go further. The way software gets built is changing and working with more Vibe Coders let us live in that future. I even find myself vibe coding most of the time now, something I never would have imagined.

Erich Kottke, Shane Spencer, Jon Higginbotham, Bobby Siegfried - I'm so excited to build along side you. Learn from you. And see what is possible!

Growth=vibe coding now.

LFG!
#vibecoding

Being in tech right now is realizing I spent 15+ years getting good at things AI now knocks out in three minutes. Yet I somehow still feel guilty using AI, like I’ve violated some ancient academic honor code.

Send help.

#millenialstruggles

Everyone is stuck debating whether AI will take their job. The answer is almost certainly yes (I know, I know - it’s terrifying). That part isn’t interesting anymore.
The more important question is this: What if this is also the biggest opportunity of your career?

There’s a short window to get radically ahead by going AI-native. But you need to act now. Not in five years. In the next few months. After that, it will just becomes table stakes and the edge disappears.

Because AI isn’t taking your job. Being complacent about what's happening around you will.

But what I keep seeing instead: people critiquing AI. Pointing out flaws. Mocking outputs. Arguing about em dashes.

That mindset is already obsolete.

AI should be your default starting point, not your backup plan. Writing. Thinking. Designing. Coding. Planning. If you’re manually doing work AI can do faster and better, that’s not craftsmanship. It’s wasted time when no time could be wasted.

Here’s the part people don’t like hearing: the demand for AI-native employees is exploding right now. Companies are starting to care less about fancy titles and padded resumes and more about who can actually ship. People with good taste, real business sense, and insane drive.

If you’re stuck in a role you don’t love, waiting for permission, budget, or prioritization, this moment isn’t something to fear. It’s your opening.

Stop watching. Stop critiquing. Stop waiting to feel ready.
Start building.

Want to know how to get started? read on my blog: https://lnkd.in/ga8KcqCV

And huge thank you to my this week's blog sponsor, Salespeak.ai! Check them out to make sure your product is discoverable by ai.

#ai #growth

(Adaptation of “If You Give a Mouse a Cookie”)
If you give a PM a feature request,
the PM will put it in the backlog.

Once it’s in the backlog,
sales will promise it to three customers.

So the PM will schedule three meetings
to discuss it with the stakeholders.

Then somebody will ask
whether we’re solving the right problem.

After that,
the PM will say it needs alignment (strategic, of course)

But no one will be able to explain the strategy,
but everyone will agree
this absolutely needs to align to it.

So the PM will ask for data
to build a business case.

There won’t be any,
so the PM will use:
1. a survey with 11 responses
2. two sales anecdotes
3. one unhinged customer quote
4. screenshot from a competitor

Once the business case is done,
it will need many cross-functional meetings
to get approved.

Once meeting quota has been hit,
the PM will rescope it (to align to strategy),
and engineering will say two weeks.

Two months later,
it will still be “on track.”

Then it will get parked
because of more urgent quarterly priorities.

Once it comes up enough times,
it will become a priority again.

By then,
it will somehow be a platform decision
with mandatory refactoring.

When V1 finally ships a year later,
design won’t recognize it,
sales will be annoyed it’s not what they sold,
and marketing will find out it shipped from a customer.

Usage and adoption won't be monitored,
because tracking was never implemented.

And then, leadership will ask:
“is it AI?”

#productmanagement

Hawaiʻi is doing something worth paying attention to: actually preparing students for the AI world they're about to enter. Which should be the norm, yet it's not.

This warms my heart because these students are getting ahead by learning how to understand and apply AI tools and become builders - a must-have skill for the future.

In contrast, many schools are failing their students by blocking AI use altogether, which will do those kids no favors. Because the question for every school system isn't whether students will encounter AI; they already are. It's whether we give them the skills, confidence, and creativity to shape it.

Hawaiʻi is answering that question with a yes.

Kudos to the Design Intelligence Lab (DIL), which is a collaborative youth talent development initiative designed to inspire Hawaiʻi's next generation of innovators. By integrating Design Thinking and AI, the program equips students with foundational Computer Science knowledge to understand how AI tools work and apply them to solve real-world Indo-Pacific challenges.

Watch Hawai'i News Now interview with the winning team from Aliamanu Middle School and see for yourself: https://lnkd.in/e5JR-VrH

The apps for this competition were built with the Lovable x imagi K12 platform that is safe and curriculum aligned -> lovable.dev/classroom

#edu

Everyone: SaaS is dead. Saaspocalypse!

Also everyone: Hiring a Head of Growth and Marketing. Massive opportunity ahead. Must scale fast.

#tech

We will be friends. I know it.
#vibecoding