Elena Verna

Lovable is such a special place. Every full-time employee will now receive a 10% pay increase on their annual Lovable work anniversary. Straight and simple. How amazing is that?

Because we don’t take retention for granted. It’s treated as compounding value that is actively recognized and rewarded. You don’t have to re-prove your worth every cycle.

So everyone can focus on doing the best work of their life, not managing optics.

Why aren't more companies doing that? I don't know. Well I do. But that's for another post.

And yes, we are hiring :)

I am humbled, honored, thrilled, and [insert additional LinkedIn-approved emotion here] to announce that I have officially made it (or.. survived?) one full year at Lovable!

When I first joined, I was just a girl who was deeply tired of increasing shareholder value through cross-functional collaboration and scalable synergies.

And today, after 365 days, I can proudly say: I am definitely not tired anymore.

My role has changed many times over. In some situations I fired myself. In others, I got “fired.” Such is life at a fast-moving AI company.

But honestly, I love what I do more than ever.

Here’s to another year of learning, chaos, shipping, existential AI discussions, and building lovable things together. I really hope I make it 🤞.

And honestly, I hope everyone gets to experience working at a company that stretches your brain in the best possible way.
#lovableanniversary

I bet you've seen this chart in an argument against PLG. Because, look, PLG Slack lost to SLG Teams. Don't be deceived.

1. Growth>Product for company success.
🛑 Great product <> successful company.
🟢 Great distribution or growth model = successful company. And a good enough product may be enough.

Every day companies with incredible products die because they don't have a distribution strategy. Every day shitty products thrive because of unfair distribution advantages.
Microsoft won by bundling Teams for *free* into their existing Office contracts. They gave Teams unfair distribution advantage that Office built. Then they gradually raised prices on future renewals to make ROI. It is monopoly-like behavior.
If mega enterprise goes after your category this way, you will struggle regardless of your growth model - PLG or SLG.

2. PLG is not enough in B2B.
PLG wins with SMB and lower Mid-Market. It can provide a unique, cost-effective way to acquire higher Mid-Market and Enterprise, but you will need Sales to capture full monetization potential.
PLG on its own is *never* an answer. A successful B2B will play across all motions: product-led, marketing-led, and sales-led.

👉 And by the way, PLG is why Slack even got as big as they have. No other growth model could face off with Microsoft so well. So kudos to Slack.

P.S. I'd like to see this chart in 10 years. The startup/midmarket is dominated by slack. Once these companies grow up, let's see how Teams holds up.

#growth #plg #b2b

So painfully accurate, it'll make you cringe.

Video by @tesstreg & Betches Media

#womenempowerment #womenempoweringwomen #culturechange

What does a Growth Team at Dropbox look like now?

➡ Growth model: Dropbox grows through PLG, where the majority of the revenue is self-serve. As such, the Growth team acts like a 'sales' team for the core product, comprising a sizable, cross-functional team of a few hundred people.

➡ Structure: As the Head of Growth, I oversee the Growth Product and Data teams.
The Growth Product is divided into:
- Driver Metrics pods: acquisition, activation, monetization
- Sharing Growth Loop pod
- Growth Infrastructure pod
- Mobile Growth pod
Each pod is led by a Growth Product Manager, supported by dedicated resources from Design, Engineering, Marketing, and Data.

➡ Metrics: As the Head of Growth, I hold revenue accountability. However, my team is responsible for revenue KPIs across driver metrics such as sign-ups, team invites, free-to-paid conversions, etc.

➡ Cultural values: Be data-driven. Be agile. Have high agency. Exhibit craft. Have a growth mindset.
Maintaining a growth mindset is most challenging because it involves embracing failures, which is inherently difficult since organizations typically try to avoid them. However, failure is how we learn. We have a Slack channel called # oh-sh1t where we post our failures, viewing them as opportunities to discover what works.

➡ ➡ More details on my blog-> https://lnkd.in/gfbng486

#growth

When I joined Lovable 14 months ago, we were ~20 people and at ~$40M ARR. Which, at the time, already felt completely wild. And things only got crazier: enter a $13.3B valuation with a $400M funding round we just closed. WHUT... this product is only 21 months old!

Leading growth here has forced me to throw out a lot of my old playbooks. I started deploying to production myself. I became an IC again. I’ve never had this much freedom to experiment, break things, learn fast, and try again. And I’ve never been challenged this much by the people around me, in the best possible way.

(You can chat with my ai-double here if you want more deets: https://lnkd.in/gtBFhkCV)

This funding round is a milestone. An amazing validation, of course, but we have so much interesting things to do now! To grow up without losing what made us special in the first place. To layer enterprise without sacrificing PLG. To serve B2B and Consumer use cases at the same time, the *right* way (I know we will do it. Or I shall rage quit out of this industry. IYKYK). To maintain customer obsession and an insane talent bar. And to continue building an AI-native workforce where working here becomes the highlight of people’s careers (I know it is already a highlight for me!).
All while somehow shipping way more than seems reasonable or possible.

Can’t wait for the future - let’s see how weird this can get :)
#soLovable #growth

LinkedIn 🤝 Lovable collab is here! Are you ready!? 🥁🥁🥁 We're giving FREE Lovable to LinkedIn Premium users:

+ 1 year of Lovable Pro *feature* access
++ 300 one-time credits to build your first project, plus 5 free daily bonus credits - enough to create something real.

Claim your perk here: https://lnkd.in/eAWFte22

Because let's be honest… You don't need another post about "10 things I learned from AI this week." You don't need another course. You need to just… start building.

Remember, everyone is learning AI. You are not behind. You are right on time.
(And if you want to know what I think it means to be AI Native, join my LinkedIn Live Event on May 12 - link in my profile/featured posts)

So go build something awesome: Apps. Side projects. Portfolio sites. Useful tools. Just ship something. And of course share + tag me -> I'd love to see and support!

Fine print: Lovable is extremely addictive. Side effects include "one more tweak" syndrome and losing track of time. May lead to building things you previously only complained about. High risk of telling people "this only took me 20 minutes." Confidence may spike faster than skill. Use responsibly.

More fine print: Available for free Lovable workspaces only (new or existing). For LI Premium subscribers only. Some geo restrictions apply.

EDIT: We are working to open it up globally! SOON!
#TimeToShip

Woah, Bending Spoons is cooking. They just agreed to acquire Airtable for $1.285B (last valued it at $11B!)
I have no inside information on Airtable, but from the outside, it looks like the classic PLG B2B trap that seems to happen over and over again (with AI kicker). It goes something like this:

Step 1: Build a magical product people adopt and buy without talking to anyone.
Step 2: Add smart growth mechanics and teams spread across companies. The product sells itself.
Step 3: Growth skyrockets. VCs arrive.
Step 4: Board decides that self-serve revenue is cute, but enterprise revenue is what matters.
Step 5: Sales people are hired. Governance, permissions, admin controls overtake the roadmap.
Step 6: Enterprise becomes the center of gravity.
Step 7: The self-serve magic that created the company gets labeled 'it's not a priority'
Step 8: Growth slows - self-serve dies faster than it takes to stand up solid enterprise motion.
Optional step 9: The company remembers product-led growth and tries to rediscover its roots. Unfortunately, roots are harder to rediscover after you have paved an enterprise parking lot over them.

But I think Airtable suffered additional unfortunate blow: it spent time becoming an enterprise company while AI was rewriting the category. By the time Airtable repositioned itself as an AI-native app platform, newer companies had already captured the demand.

The broader lesson is brutal:
Chasing enterprise often erodes the original PLG magic that made a company successful, while potentially causing it to miss the next wave of innovation, leading to... less than ideal outcomes.

Still, Airtable is prob a *great* investment for Bending Spoons. It has an amazing brand, a huge installed base, and real cash flow. It can be optimized for retention, monetization and cash generation, which seems to be Bending Spoons’ love language (their portfolio now includes Vimeo, Eventbrite, Evernote, WeTransfer, Meetup, AOL and many others).

P.S. I might be way off in my assessment here. Please correct me if I am.

A day in Growth, 2026 edition.
I start my morning with an oat milk latte and immediate disappointment. My analytics AI agent didn't send me my daily business perf report.

This is unacceptable. I remind it who pays its LLM bill. The report arrives immediately with a heartfelt apology. I've heard it before, but I let it go (for now).

Free-to-paid conversion is down. Apparently users are not visiting the pricing page enough. That is unacceptable. Today's LinkedIn post will have to wait - I have serious work to do.

15 years of experience help me quickly identify the problem: not enough clicking. I immediately begin vibecoding a sophisticated growth strategy known as "making the buttons look more clicky."

I have no idea which file I'm editing. I have no idea what the code does.
But the buttons look significantly more clickable now, and I did it all by myself. That feels like leadership.

I create a pull request. GitHub responds with seventeen errors, three warnings, and what feels like personal criticism. I don't like it.

I confidently assign the PR to an engineer. I call it cross-functional collaboration.

Thirty minutes later the engineer has fixed everything (he is really really good). I have learned nothing. PR is merged. Now that's what I call velocity.

A few hours later... my Slack explodes.
Designer says: "These buttons are ugly."
Founder chimes in: "Agree."
Engineer responds: "Elena did it." Everyone turns toward me.

I turn toward the dashboard. Conversion is up 4%.

For a brief moment, aesthetics and capitalism enter direct combat. But we quickly remember our corporate manners and reach a compromise.

The buttons become prettier, conversion stays up, and everyone agrees this should have had a better process. We never change the process.

Another productive day in Growth.
#satire #ornot

Lovable is FREE today. Yes, actually free!!! But only for the next 24 hours.

Why? Because the best way to celebrate International Women’s Day isn’t another panel, another hashtag, or another box of chocolates.

It’s access.

Access to new technology.
Access to building.
Access to skills that actually change your trajectory.

Ladies - flowers wilt. Skills compound. Get in there!

Gents - the future should be built by everyone, and we need you in it. It’s free for everyone today, so lean in and build.

So today, stop being just a user of software. Become a builder.

Open Lovable. Break things. Build something weird. Build something useful. Build something that makes you proud.

See what’s possible.

Share this post to let others know!

The next 24 hours are going by FAST… are you building yet!!?
#freelovableday #womenintech #ai

Reverse trial > standalone freemium OR trial.
Now I 💖 me my freemiums because they:
1. Lower cost of acquisition due to frictionless entry.
2. Customer focused—no credit card requirements or timing bounds mean we are on their terms, not ours.
3. Users build a habit of using your product early in the customer journey and on their timeline.
4. Pushes a version of your product to be commoditized in the market, raising stakes for innovation that can be monetized.
5. Forces you to understand what customers are willing to pay versus using time as a bandaid.
6. Allows for indirect monetization opportunities on a much larger user base.
6.1. Builds widespread brand advocacy and loops. Even if a user isn’t paying for your product, they’ll bring other people into your product who may pay. This feeds your growth loops so you can invest more in product development and less in acquisition marketing.
6.2. Network effects where free usage increases the value proposition for paid users.
7. Gain users in adjacent personas to inform future monetization models and use case expansion.

😥 But freemiums are terrible at converting to paid (top of the class is only at 5%), because customers optimize their behavior to avoid paywalls.
💰 So then all eyes on trial, as it excels in conversion (15% all day), but misses out on all of the freemium advantages above....

But not all is lost!
💡 Enter - Reverse Trial.
A reverse trial puts customers in a freemium experience with a timed free trial with access to paid capabilities which reverts to a traditional freemium product after the free trial ends.
* Users get to build habits with paid features from the start.
* They understand the monetization model faster and better.
* It's much better to play a psychological 'take away' game, not 'try me'.
Give it a try!

#growth

Learn more here: https://lnkd.in/edzqyTmD

Failure just hits differently now...
#growth

A tale as old as time.
#sales #product

$60M ARR in just over 6 months. Lovable continues to be on 🚀. How?

Well, of course there’s strong product-market fit pull… but in my first few weeks here, I’ve noticed this team operates on a whole different level:

→ Velocity is so freaking FAST. No endless debates - just build, ship, learn.

→ High trust: if you can convince one other teammate, you’re good to go (how amazing is that!??)

→ Full ownership: every task improves as it develops 🤯 - no scope-down mentality.

→ Tons of passion: everyone cares deeply about what we’re building and delivering for customers.

→ Everyone obsesses over making the product genuinely… lovable ❤️

Are we perfect? Hah, nope.
But this team is small (still well under 50 employees), scrappy, and outworking just about everyone.

P.S. Stay tuned for our new referral program, guided onboarding, collaboration updates (you guess it, moving it to free), and credit rollover improvements 💪

#startups #AI #PLG #growth #Lovable

Every Lovable app now has built-in SEO + AI search optimization. Today is a good growth day :)

New apps ship with server-side rendering (SSR) by default
Existing apps automatically get pre-rendering

Meaning:
-> Google can actually see/index your app
-> ChatGPT / Claude / Perplexity can actually read it

But wait, there’s more!
We partnered with Semrush, so now you can:
-> chat with your SEO data directly inside Lovable
-> see what keywords you rank for
-> create landing pages for specific keywords
-> run SEO audits
-> have Lovable fix issues for you

Building was always just the beginning.
Now your app is built to be found 📈
#growth

Lovable’s London office is now a thing… welcome Amman Vedi, our newest growth engineer! So excited to work with you!
And we are hiring for moooore in London! If you think you have what it takes, message my rockstar recruiter Lydia Price.
Let’s gooo

I finally did it. I spoke at Stripe Sessions about Lovable’s monetization- my fave topic! Bucket list item officially handled.

And can I just say… this event is absolutely massive. Like its own zip code massive. Honestly felt less like a conference and more like Stripe casually operating a temporary civilization. Kudos to the team - I can’t even wrap my mind around what it takes to pull something like this off.

As for my session - it went great… I think. Public speaking is weird because everyone claps and you still walk off wondering if you blacked out. Thank you to Eileen O'Mara for the amazing moderation and Helen Lee for expertly herding me.

Met so many amazing people after, and reconnected with old friends- the best part of public speaking!

But there shall be a price. I will need to honor my introverted soul by sitting alone in silence for 3-5 business days. IYKYK.

I really believe that the Minimal Viable Product (MVP) era is over. When building was hard and expensive, “it has the minimum functionality needed to solve the problem” was enough. Shipping anything felt impressive.

But now there are 100+ product options, and even customers themselves can just vibe-code their own solution. The cost of development has collapsed. Everyone can ship. Everyone has an MVP. “Minimal utility” is no longer a differentiator. Good riddance, if you ask me.

Minimal products now have to feel human. They need taste. Personality. Brand. They have to evoke something: trust, delight, curiosity, even a smile.
Sometimes that’s the only differentiation left.

We’re in the MLP era: Minimal Lovable Product.
When building is easy, making people care is the hard part.
#growth

Introducing...Lovable Academy! Because 'vibe coding meaning' is still the 2nd most popular search on google and there’s only so much AI confidence theater one person can take.

-> https://lnkd.in/eeYaqCGh

No matter if you go prompt-by-prompt or start from a template, you’re guaranteed to enter your building era. That’s what actually matters.
-> btw my fave templates are:
Deal flow tracker: https://lnkd.in/eEKhnuKv
Event registration: https://lnkd.in/evb66A6H
App for retros: https://lnkd.in/e7PBJcps
Portfolio: https://lnkd.in/eXMvhVS7

Remember: no one has it figured out. You are not behind. We’re all learning. The best time to start is... now.
#vibecoding #ai

Wowza. 200K people now follow me on LinkedIn.
It is pretty amazing to have a direct way to reach that many people.

For the record, none of this started as a personal brand. And it’s still not the reason I do it. Objectively speaking, it's a vanity milestone and kind of a stupid thing to care about.

I started posting because I was annoyed that most growth knowledge lived in one of three places:
-> inside companies that never shared it
-> behind courses that cost a small mortgage
-> in conference talks where someone explains CAC like it’s a groundbreaking discovery

So I started posting the stuff I was doing. What worked. What failed. What didn't make sense. What companies keep repeating like it’s a ritual while pretending it’s their unique strategy. And the general ridiculousness of our corporate world (seriously… is this a simulation?).

Early on, it ended up creating pipeline for my solopreneur consulting work. Companies that felt the same pain would reach out and I’d help them. These days it’s more about sharing ideas, testing thoughts in public, and having a direct line to thousands of operators going through the exact same challenges.

And throughout all of this I’ve ignored every LinkedIn “rule.” No magical posting cadence. No “don’t put links in posts.” No engagement hacks.

I also don’t spend hours writing posts. If something pops into my head and feels authentic, it's a go. If it doesn’t, I move on with my day.

The only thing I do try to do consistently is engage in the comments. Honestly, that’s the best part of this whole thing.

Anyway, thanks for following!
#milestone

Big release day at Lovable. Our product and marketing teams are vibing today :)

We shipped the following upgrades:
1. Message queues - stack up work and walk away: your agent keeps grinding.

2. Automated browser testing - Lovable opens its own browser, clicks through your product like a real user, and catches bugs before you do.
QA without 'It works on my browser' energy.

3. Google auth in one prompt - If you’ve ever set up OAuth manually, you know this used to be a character-building exercise.

Our beta testers saw a 71% improvement in successfully completing complex tasks! Give this a shot!

What's next up? A little unscramble puzzle for ya:
elbiom ppa
tset tnemnorisvne
sselmaes pap sliame
#lovable

Today we’re publishing Lovable’s first ever data study! A few stats worth paying attention to:
-> 80% of builders come from non-technical backgrounds
-> 55% have 11+ years of professional experience (!!!)
-> 79% are building something they intend to moneti$e
-> 35% are already earning revenue 💰
-> The strongest predictor of what someone builds is what they already do and know
-> The fastest-growing builder groups are founders, designers, and sales professionals (of course sales are in here lol)
-> Top categories of apps built: websites & landing pages, business operations & mgmt, consumer apps, dashboards & analytics.

Not every stat is where we want it to be yet - there's still a big gender gap - and that’s exactly why initiatives like SheBuilds matter. More people should see themselves as builders, and more people should feel like they have permission to start.

But overall, the category is moving from people randomly experimenting with AI tools to experienced people turning their knowledge, problems, workflows, and customer insight into *real* software. LFG!

Are you building yet?? Read the report here: https://lnkd.in/eDD5URx5

#vibecoding

March 8th is around the corner… and you know what that means.
For one day, Lovable goes freeeee!

Join us for a livestream straight from our Stockholm HQ where we’re celebrating International Women's day the best way we could possibly imagine: giving everyone the power to build and up-skill.
-> Join livestream here: https://lnkd.in/gXs7yiUS
With:
- Yours truly
- Anton Osika - Lovable's beloved CEO
- Helen Lee Kupp - Founder of "Women defining AI"
- Margot van Laar - A Technical leader from Anthropic

So if you’ve ever thought “someone should build this”… this is your sign.
March 8. No paywalls. No “upgrade to continue.” Livestream to inspire you.

Let’s build something ridiculous.
#TimeToShip

Last year I hired my first vibe coder. And I believe we are witnessing a start of a new profession.

Why hire? I needed help vibe coding things I didn’t have time to do myself. Too many ideas. Too many experiments. Not enough hours!!

His job was to vibe code whatever needed to get done - products, campaigns, templates, internal tools.

His name’s Lazar Jovanovic and today he’s on Lenny Rachitsky ’s Podcast talking about his role and what it looks like in practice.

Episode-> https://lnkd.in/gYcbp6r5

He’s pushed our product to the limit, given constant, high-signal feedback to our dev team, and built vibe-coded apps that we’ve used across partnerships, marketing, community, and growth. It’s worked so well that we’re now opening a Vibe Coder in Residence program to bring even more people in to vibe code with us at Lovable.

I think we’re watching a new profession emerge: full-time vibe coder.

Low key a dream job… Part PM, part designer, part marketer. Spinning up product, flows, copy, experiments, launches. Using AI to move fast and get to outcomes.

Yes, everyone vibe codes a bit now. But having people dedicated to it full time changes the pace of the whole team.

More shipped. More learning. Way less overhead.
#vibecoding

Just onboarded to Cursor, connected it to Slack, noticed that our (Lovable’s) upgrade button had inconsistent colors and… opened a pull request to fix it in prod. To non-technical people like me, this is black magic. I feel absolutely unstoppable and should not be trusted.
We are living in the future.
#BecomeAiNative

AI could finally break one of tech’s dumbest career rules: to get more money, influence, and status, you have to become a manager. If AI lets a great IC create more value than an entire team used to, why shouldn’t they be paid and recognized accordingly?

I ran a qualitative study using Research Flow by Typeform. After 300+ audio interviews*, the signal was pretty clear:

→ 71% want to spend at least half their time doing IC work if comp, title, and prestige are equal.

→ Only ~10% want to do 100% management.

→ 75% of former managers who moved back to IC said they don’t envy anyone else’s role in their company. Vs 70%+ of managers and ICs considering management who did envy someone else’s role.

And I loved getting the numbers (obvi) but my favorite part of this study was getting to listen to people tell their own stories.

For example, former Director of Product who got laid off went on a soul-searching journey, considered opening a pizza shop, fell in love with vibe coding, then took an IC role in a new company which he said is now ‘the most fun I’ve had at work in 20+ years.’
How cool is that?? I feel the same way after going back to IC (after I got over my 'if I'm not a VP, do I even matter' identity crisis).

So maybe, just maybe we can have more people be happier in their roles. That's when we'll know that AI has actually changed the way we work, in the best way possible.

I shared all the results from the study and my favorite stories in my latest newsletter: https://lnkd.in/eWSkRwDM

(*This study is based on a sample of 320 interviews moderated by Typeform’s Research Flow platform - this allowed people to talk out loud about their career experiences and opinions, answering both my pre-written questions and custom follow-ups based on their responses.)

#TypeformPartner

2 biiig updates to the LinkedIn x Lovable collab 👇
1️⃣ FREE Lovable perk is now available *globally* to all LinkedIn Premium members! Grab them 300 free credits now! go go go. https://lnkd.in/eAWFte22 (avail on free Lovable workspaces only)

2️⃣ You can now showcase your Lovable *skills* on your LinkedIn profile! Boom. Head to your Lovable account settings, pick a skill, and add it to your LI profile. I chose 'AI Tools'. What'd you pick?

P.S. And to all the proud Lovable Diamond holders... sorry!!! 😅 The system has evolved. It's no longer based on how much Lovable you've used. It's now based on what you've actually built that also got used. We think it better represents your Lovable skills 🧠

Happy building!

One of the biggest mistakes in growth is confusing “people use it” with “people love it.” So at Lovable, we built a composite qualitative metric to measure actual product love.

The Lovable Score is a combination of:
Net Promoter Score | NPS -> How likely are you to recommend?
Sean Ellis PMF -> How would you feel if you could no longer use us?
CSAT -> How satisfied are you?
CES -> How easy was it to use?

Any one of these on its own is usually too flawed, too narrow, or too easy to misread. But together, they start to tell a much more useful story.

Our Lovable score has the following formula and weights:
35% NPS + 25% PMF + 20% CSAT + 20% CES

Your mix might be different. But I’d really push every team to define what “love” actually means for their product, then measure it.

Wrote more about how we built it here: https://lnkd.in/emQr6TFS

And big shout out to Passionfroot, my awesome blog sponsor this week, who you should work with to scale your creator-led growth!

#growth #lovable

Joined our awesome Lovable crew at company wide hackathon at Pendo.io hq today… Lfg!!! Pendo team- you all rock.

P. S. Want one at your company? Talk to us! ‘Wow I had no idea this is possible’ reaction is guaranteed :)

You know what's the best growth tactic out there right now? Building trust. Boring, I know. But oh how important. And yet most org designs, dev cycles, and growth teams actively work against it. Congrats, we played ourselves.

Here’s the part that should actually scare you: Most products are interchangeable now. Yes, including yours.

AI is flattening features, speed, and price. Switching costs are collapsing. Incumbents, startups, and even your own users can recreate your value faster than your next sprint planning meeting.

At the same time, SEO, paid, and social are getting more expensive, noisier, and less predictable. What’s working isn’t smarter tactics or new channels.

It’s customer trust. The kind that makes people bet on you, stick with you, and bring others along.

Trust built by shipping in public, sharing real roadmaps, responding fast to feedback, sweating the product details, aligning monetization with real outcomes, and letting users become the distribution.

When features get commoditized, people don’t stick with what’s cheapest or fastest. They stick with what they believe will keep delivering.

More in my blog post here 👉 https://lnkd.in/gmJ5c_xp.

P.S. Thank you to my sponsor Cello! Grow your referrals with them :)
#growth

We’re finally (re?)launching a partner program at Lovable. Because people are already building businesses on top of Lovable and we want to help more of you to do the same.

Numbers are strong:
-> 2/3 of paid builders landed their first client within 3 months
-> For 1/4 it’s already *most* or *all* of their income
--> Another half say it’s meaningful side income

My favorite part: more than a third had never built software before Lovable. And they’re just as likely to turn client work into most or all of their income as people who came in with freelance or agency experience.

That’s kind of insane. And please remember - you’re all early to this technology. There’s a real monetization opportunity (which might be perishable?) right now to bring it to the rest of the world..

Are you ready to start diversifying your income? lovable.dev/partners

P.S. We've had a partner program before.... I even owned it for a hot second. This is different. We will now support you with more credibility, discovery and opportunities to grow. It's worth checking out.

International Women’s Day is coming up. Flowers and sweets are nice...
But unlocking new opportunities is better. More powerful. Sometimes life changing. That’s the kind of appreciation women deserve.

->>>Enter SheBuilds on Lovable 💃

This International Women’s Day, we’re going to help women *all over the world* unlock new capabilities, new confidence, and become new builders. No rejections. Everyone will be able to participate.

Who’s in???? Let’s break some records while we’re at it. Possibly even Guinness-level ones???

Join the waitlist to be first to know all the deets -> shebuilds.lovable.app

P.S. There may or may not be a FREE Lovable day involved. I can’t confirm or deny it… yet.

P.S.S Please share so more women can see this!
#womenintech #lovable

I see a lot of companies fall into the same vicious cycle. It usually starts with something that sounds rational: “let’s prioritize what’s measurable and tied to immediate revenue.”

So every decision becomes about short-term lift.
But what you get is:
- squeezing existing users harder (hello price increases)
- endless funnel tweaks
- no patience for creativity or UX
- innovation gets deprioritized
- dark patterns emerge (let's hide our free plan, anyone?)
Basically, optimization theater.

For a while, numbers go up. But then the product gets worse. Word of mouth slows. Growth stalls. So you squeeze even harder. That’s the death spiral.

Of course, the opposite extreme isn’t great either.
We’ve all seen products with massive love and usage but no business model. look at Twitter, Snapchat early days, Discord, Wikipedia, Craigslist.

Huge audiences. Tons of engagement. Years of “cool… but how do we actually make money?". That’s not sustainable either.

The sweet spot is somewhere in the middle.

At Lovable, i’m grateful we’re in a phase where revenue is growing because we’re obsessing over user experience: making the product better, faster, simpler, more delightful. But we openly talk about our monetization model and how we can improve that too. Less squeezing. More value.

Ironically, that’s what drives the most durable revenue anyway. Because when every idea has to prove immediate, perfectly measurable ROI, it’s usually not discipline. It’s fear. And it’s often an early sign of long-term decline.
#growth

,but I don't think this gets us where we need to go. Have you considered...

Huge news! To celebrate International Women’s Day, we’re making Lovable completely FREE on March 8th!!! No opt-ins, no gatekeeping. No fluff talk. Just BUILDING and SHIPPING. Because unlocking new skills beats flowers & chocolates every.single.time.

That's right - It’s free for *everyone* building with us as part of SheBuilds. Huge thanks to Anthropic for helping us make this happen!

Ladies, it’s time to build. Not someday. Not when you’re “ready.” The time is NOW. And men? JOIN IN. We need you! We shall create the future together.

So go solo, or grab a fellow woman, a friend, a sibling, a parent, your kid, your partner, or a teammate. Build something together.

Aaand we are offering in-person community-led events are happening around the world, with experienced builders on hand to help you ship, not overthink. 32 events across 17 countries, and counting:
-> Check: shebuilds.lovable.app

Where will I be? In our Stockholm HQ, building (with my daughter). If you want to join me in Stockholm, drop a comment and we'll get back to you if there is room!

But wait, there is more! Every participant also gets $100 in Claude API tokens and $250 in Stripe fee credits.

Warning: Lovable may be habit-forming. Results include shipping faster, feeling unreasonably powerful, and questioning why you ever waited for permission.

It's time to build.
#womenintech

I love me a good benchmark/insights report and Semrush’s AI visibility index delivers. Some interesting facts that all of us should pay attention to:

Checkout the report here: https://bit.ly/4nAfMQO

1. AI-generated results are projected to overtake traditional search traffic by 2028. Not shocking, but good to have a date.

2. Visitors from AI search convert at ~4.4× the rate of traditional search visitors.
Seen this first hand... That’s not “maybe better” - that’s worth paying attention to.

3. Traffic isn’t a good metric anymore. Sorry marketing. AI systems synthesize answers, meaning users often don’t click through traditional results - they get what they need inside the AI response itself.

4. ChatGPT and Google AI Mode favor different sources.
Meaning: your “AI optimization strategy” cannot be a single checklist. It’s fragmented and model-dependent. This one is annoying - can't they make it easier for us!?

5. AI visibility ≠ SEO visibility.
Ranking on Google doesn’t mean you’ll show up in AI answers. But non-branded SEO is still a solid first step - it forces you to learn how to create the right content and talk about your product clearly. That said, third-party mentions matter more.

The future of discovery isn’t blue links. It’s answers (duh). If you’re not inside the response, you basically don’t exist. The problem? There’s no clean, scalable playbook for how to win this yet. Everyone’s experimenting. But I know we will figure it out.

#growth #ai

Lenny’s summit is a place to be!!! Loved the energy and everyone I’ve met. You are all so amazing!! Can’t wait till next year already ❤️

P.S. UK - nice try. But you failed. I made it. Please fix your air control technical issues asap. Thanks.

We’ve launched a startup program at Lovable! Qualifying startups get 10K in Lovable credits if their VC, incubator, or accelerator partners with us.

Startups, if your roadmap currently starts with “once we hire X,” this is for you. Ship fast, test with real users, and get to real traction today - all on Lovable! Go bug your VC, accelerator, and incubator to join our startup program ASAP.

VC's, accelerators, and incubators - run, don't walk to apply: https://lnkd.in/g76xfrfk

#startup #growth

While there are a ton of clickbait headlines about AI replacing people, at Lovable we believe the exact opposite. To build a generational company, we need the absolute best people in the world. And a LOT of them.

Profiles we value highly:
-> Ex-founders, especially technical founders
-> People who have built and scaled products and teams
-> Hands-on technical and non-technical builders who can also lead when needed (hello Hi-C!)
-> First-principles thinkers who want to define how software is built in the age of AI, not just copy what worked before

The common thread is: technically exceptional, ambitious people who thrive in ambiguity and want to build something category-defining.

I'm personally hiring Growth Engineers (in London!), but we're hiring across the company.

Which brings me to... please meet Lydia Price, our recruiter at Lovable. She's one of the best. If you want to land a job in this place, she is your way in.

Please help me celebrate SheBuilds on Lovable Season 2 winners!

B2B: SiteAlign by Teresa Hill: https://lnkd.in/gX25e7XY
B2C: Lets Get Real by Jena Zangs and Shannon Seaver NBCT: https://lnkd.in/ggh77Emr
Social Good: Get To Give by Maria Presley and Line Hjartarson: https://lnkd.in/gJ-UXpWM

For 48 hours, 200+ women came together and shipped. But what happened here wasn’t just about that. It was about rewriting patterns. It was watching women lead, build, mentor, and create — not in reaction to the system, but in ownership of it.

Where women weren't the exception in the room - they were the standard. That’s the future of tech!

And we are just getting started at SheBuilds!

Next Shebuilds on Lovable will me on the International Woman's Day. Save the date. We are going to break some records!

Who runs the world???

#womenintech

My 2025 Lovable vibes (I started building in June)
(and yours are too, in your Lovable account! ❤️ )

Drove 100K+ visitors to apps I built myself (not baaaad)
Sent 1K+ messages to Lovable 🫨
I shipped ~300K lines of code!!! (!!!)
My apps got remixed 200+ times
Said please and thank you every time (You’re welcome, future overlords.)

A year ago, I couldn’t ship anything on my own. I'm a PM/Marketer, but I'm not an engineer. Everything depended on the... roadmap. Now? If I have an idea and it ships. Same day sometimes. It feels so magical and addicting. And I have to pinch myself that I get paid to vibe code.

What a time to be a non-technical person with the power to build! 🚀 My surface area for impact has increased so much!

What did I build? Just a few examples:
Personal: A tutoring app for my son, Lovable offer distribution for my Substack
Prototypes: Pricing pages, Top ups, etc
Public apps: SheBuilds portal, Lovable AI avatar generator, my portfolio site
Internal tools: Memo docs, Workflow optimizations, Internal apps

#growth #lovable

So many things are launching lately that make me think: damn, I wish I had this before. I even get annoyed that no one will ever experience the same deep character-building pain I went through figuring this stuff out manually.

For example, Amplitude just released Zoning Insights - a feature for website conversion optimization that shows you how specific parts of a page are converting, right on the live page.

Obviously best used when an exec declares a national emergency over making the homepage logo bigger, changing the CTA button to one very specific shade of blue, or adding “AI-powered transformation platform” to the headline.

But now you can just respond with actual data. And maybe even launch an AB test before replying. This sounds so obvious. But it has been weirdly hard forever. IFYKYK.

#Ugh #UsedToSpendSoManyHoursDoingThis #IamOld

Hey SF friends, I’m coming your way next week!
Lovable is putting on an event after Lenny’s Summit on Sept 10th at 5:30pm. Come hang with me?
-> Extra credit if we can skip the awkward small talk and just have a normal conversation.
-> Boss level if we can make it through the first five minutes without saying “AI.”

Oh, and can someone please tell Carl not to show up? I want 75 and sunny. Thanks.

Apply here: https://lnkd.in/gfzJyYRD

I'm sorry! 😆
#ai

I honestly don’t even have the words. Todays event at Stockholm’s Lovable HQ was absolutely incredible. When women come together, things change. Ideas move faster, courage spreads, and the world gets a little closer to what it could be.

That’s all I’ll say.

Happy international women’s day everyone!

Please give it up for Whitney Menarcheck (first pic), and Emily B. (last pic of 3 of us) - the muscle behind it all. Special appearance by my daughter that built an app today too, and SheBuilds alumni!

I’m so excited for the future. It’s going to be too good.

P.s. Hope you’re taking advantage of the last few hours of Lovable while it’s free. Go build something.

#womenintech
#wearejustgettingstarted

There’s something truly magical that happens when a bunch of people show up with the same energy - curious, supportive, slightly chaotic, and ready to build. That’s what I saw last Sunday at our SheBuilds event at Lovable’s HQ in Stockholm. And I’m still in awe about it.

Community is a funny thing. You can’t force it, you can’t manufacture it in a spreadsheet, and there’s definitely no funnel optimization framework for it. But when it clicks, you feel it immediately.

Honestly, this is what growth in the age of AI is starting to look like. Less obsessing over micro-optimizing funnels, more creating spaces where people can build, learn, and inspire each other.

And selfishly… this version of growth is way more fun.

Feeling really fortunate that I get to help create moments like this. Watching people realize “wait, I can actually build this” never gets old. Helping more women get there is incredibly rewarding.

Can’t wait to see what’s next.

Photo credit Susanna LDKY Photography
#growth

Am I the only one stuck in this terrible cycle? Why does doing nothing for 3 minutes feel like such a waste?
#corporatelife

We’re giving 3 schools FREE access to Lovable ($100K value!). Your votes decide which ones! 🚀

Students are entering a workforce where AI is table stakes and vibe coding is a real skill. Let’s help schools prepare real builders for the future.

VOTE HERE-> https://lnkd.in/gtX_UQKZ

P.S. We already offer 50% off for students via self-serve and school-wide deployments through enterprise sales.

#lovable