IKEA, in association with Save the Children, is spotlighting the plight of over 120,000 Australians, many women and children, who are homeless due to domestic violence.
āŖ As part of its āThis is not a homeā campaign, IKEAās Tempe store (Sydney) presents installations depicting real-life living conditions of victims.
āŖ Victims forced to seek shelter in places that should never have to be called a home ā whether thatās a car, a tent or sleeping on a friendās couch.
āŖ The campaign leverages real-life case studies e.g. Twenty-three-year-old Claire and her two young children had been calling their car home after escaping violence from her former partner, Paul.
š”Edelman Sydney | Ikea Australia | Save The Children