Filipa Canelas

Stop creating content pieces, start building content assets.

Content piece 𝘷𝘴 Content asset:

𝟬𝟭/ 𝗧𝗶𝗰𝗸𝗶𝗻𝗴 𝗮 𝗯𝗼𝘅 𝘃𝘀
𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀

→ Content piece fills in your content calendar, think volume and meeting deadlines.

→ Content asset is created with a strategic purpose. It serves multiple roles in your business, from marketing to sales to product collateral.


𝟬𝟮/ 𝗦𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝘃𝘀
𝗟𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘃𝗮𝗹𝘂𝗲

→ Content piece has a short shelf life.

→ Content asset can be revisited and repurposed and continue to support your business.


𝟬𝟯/ 𝗢𝗻𝗲-𝗮𝗻𝗱-𝗱𝗼𝗻𝗲 𝘃𝘀
𝗠𝘂𝗹𝘁𝗶-𝘂𝘀𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁

→ Content piece is posted and forgotten.

→ Content asset is designed to be multi-use, serving as blog content, a sales tool, a video script, and even employer branding.


𝟬𝟰/ 𝗗𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗲𝗳𝗳𝗼𝗿𝘁𝘀 𝘃𝘀
𝗕𝗿𝗼𝗮𝗱𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

→ Content piece often lacks a connection to your revenue goals.

→ Content asset is part of a well-defined strategy, driving specific outcomes like lead gen, conversions, or engagement.


The difference?

Content assets drive multi 6-figure and 7-figure opportunities for your business.

𝗦𝘁𝗼𝗽 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.
𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮𝘀𝘀𝗲𝘁𝘀 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀.

Okay, I’m not really starting over… just levelling up 🎉
(and we're hiring)

After years of building under a different name, we rebranded to MKTK because the brand finally reflects what we've actually been building.

MKTK stands for Make Things Known.

That's what we do. For some of the most exciting B2B tech companies in the world.

We've worked with 50+ B2B tech companies, their founders, CEOs, and the marketing teams behind them. All of them betting on brand and content as a serious growth lever.

We love what we do, we’re growing. And we're looking for someone to join our team! with us.

We're hiring a B2B Content Marketer - 100% remote.

If this is you, apply here: https://tally.so/r/jaMYVJ

Not you but you know someone perfect? There's a $1,000 referral bonus, split equally between you and them. Just reach out before they apply.

P.S. Repost to help someone find this 🔁
P.P.S. More positions dropping soon 👀