This morning, we launched TALA into ASOS.com - our first ever retailer & a decision that we believe supports our mission wholeheartedly.
As a sustainable brand, making decisions within a landscape wired against sustainability is always complex, and it often involves a lot of soul-searching, why-finding, mission-consolidating and everything else in between. Our mission is to make sustainability the norm, so that when people do decide they'd like to make a purchase, there's no reason that it shouldn't be one that is both sustainably and ethically produced.
We KNOW we are not the most sustainable option, no brand will be, whatever the composition of their clothes and whatever they say. However, there is a dire need for these brands to come to the forefront, to be made more accessible and to become the norm. Then, that is how change happens - by getting the big guys on side.
A huge thanks to ASOS for listening to what we stand for, our non-negotiables, and for working with us to make a splash.
We're very excited about this one.
TALA x ASOS: https://lnkd.in/dia5UEX
TALA TALKS: WHY ASOS? https://lnkd.in/d6bwxAe
Please read below 👇🏼
#sustainability #brand
As a sustainable brand, making decisions within a landscape wired against sustainability is always complex, and it often involves a lot of soul-searching, why-finding, mission-consolidating and everything else in between. Our mission is to make sustainability the norm, so that when people do decide they'd like to make a purchase, there's no reason that it shouldn't be one that is both sustainably and ethically produced.
We KNOW we are not the most sustainable option, no brand will be, whatever the composition of their clothes and whatever they say. However, there is a dire need for these brands to come to the forefront, to be made more accessible and to become the norm. Then, that is how change happens - by getting the big guys on side.
A huge thanks to ASOS for listening to what we stand for, our non-negotiables, and for working with us to make a splash.
We're very excited about this one.
TALA x ASOS: https://lnkd.in/dia5UEX
TALA TALKS: WHY ASOS? https://lnkd.in/d6bwxAe
Please read below 👇🏼
#sustainability #brand