Hrabren Bankov

What we learned after making 1000 carousels...

Most people use carousels, but few know how to use them to go viral:

After 5+ years of creating carousels - some going viral, some failing miserably

We’ve found the 1 thing in common - AIDA

AIDA = Attention, Interest, Desire (Detail), Action.

It’s a century-old copywriting formula that still drives modern social media virality.

And once you understand it, you can design every post with intention.

There isn’t just one way to apply it - here are 3 proven frameworks we use every day 👇

1️⃣Classic AIDA
→ Hook → Build Interest → Give Detail → CTA

2️⃣AIAD (Double Detail)
→ Hook → Detail → Mid-carousel CTA → Detail

3️⃣AIDDA Extended
→ Hook → Interest → Detail → Detail → CTA

4️⃣Storytelling
→ Hook → Interest → Interest → Interest → Takeaway + CTA

Each layout changes how your audience experiences the carousel - but the psychology stays the same.

👹• Follow Redona Dida & Hrabren Lindfors to master content

Instantly get more engagement on your next LinkedIn post...

Something most beginners overlook is…

Text alignment. It seems simple:

But getting this right changes everything

Especially on social media, where people scan, not read

Your goal is to make posts effortless to follow and easy to digest at a glance

And if you’re creating for a Western audience

The easiest way to do that is by following the rules in this post

• Share this & help your network make better content

P.S. “Never” is a harsh word. Rules aren’t absolute. If youknow what you’re doing with typography, break them. Just make sure you’re not sacrificing clarity for cleverness

LinkedIn in 2025 is changing…

It’s not getting easier, it’s getting:

Smarter:

- Algorithms shift

- User behaviour evolves

- New creators enter the game

Yet most people are still playing by last year’s rules.

That’s why this is Part 4 of my series, where I show you what works after creating 20,000 posts on social media in the last decade

👹• Repost this and help your LinkedIn network grow

Your ultimate LinkedIn guide for 2025/2026 is here 👇

This is for you If you want to grow, engage, and stay consistent…
Inside, you’ll find:

→ Content Strategy – What to post, when to post, and how to keep people hooked
→ Community Growth – How to attract, connect, and keep your ideal audience
→ Consistency Plan – Simple routines to stay on track without burning out

It's time about working smarter, not harder

This guide is packed with real, actionable tips to help you make LinkedIn work for you - whether you’re building a brand, a business, or just trying to show up

📌 And this is only part 1, next week, I will be dropping part 2 so make sure you follow for more

Ultimate LinkedIn Growth Guide for 2026 - Part 2

Last week, we covered how to grow and stay consistent on LinkedIn…

Today, we dive even deeper

→ How to turn your profile into a conversion machine
→ The secret behind the content strategies that work
→ Little-known ways to increase your growth rate with minimum work

These are the exact strategies I use to turn content into clients and followers into real connections.

👹• Save this post and tag someone who’s serious about growing on LinkedIn in 2025/6

5 more things I know after 620K followers, I wish I knew with 600 followers

This is part 2 - if you want to learn even more of the lessons I’ve gained in the past 5+ years of daily posting- check my profile

Your content smells…

It smells of AI, and that’s a BIG problem:

After 10 years in marketing:

- 7-figure agency;

- +850K personal followers;

- and over +8M for clients

Here’s the truth:

You don’t win by avoiding AI…

You win by using AI right.

AI isn’t the chef:

It’s the sous-chef…

Let me explain:

AI chops, preps, and plates my posts.

But I’m the one who tastes, seasons, and serves.


Here’s what that looks like in practice:

→ I set the vision, AI drafts the skeleton

→ I give the knowledge, AI formats it

→ I make it sound like me, AI speeds it up

Because the reality is:

If you don’t use AI, you’re falling behind.

If you use too much AI, you’re losing yourself.

The future is AI…
But it still needs a human heart.

So, don’t just use AI…
Use Human + AI.


Repost this & help your network learn the truth about AI. Let’s make the algorithm “smell” a little more human again

How I’ve posted daily for 2,000 days straight…

While running a full-time business:

The secret is simple - processes

Every post I make is built from repeatable building blocks

And each one is optimized to the extreme

Take idea generation, for example

I’ve turned it into a science:

→ Which tools speed it up
→ Which methods spark the best ideas
→ How to turn raw ideas into copy, and copy into posts

You can hustle and rely on motivation

But when life hits, consistency dies

Or you can build systems that make content creation effortless

I chose the latter - and now I publish 19–24 posts a week

While running my agency, doing keynotes, and still having a life

And with AI, it’s only gotten faster

So I created a free guide with 27 advanced prompts and 27 tool recommendations to help you do the same

👹• Check the link in my profile & get it for free

After 10+ years in marketing…

There is one phrase I have heard more than anything else:

"It depends"

Q: When should I post
A: It depends

Q: What should I post
A: It depends

Q: How do I grow
A: It depends

There is no universal answer

Different creators have different goals, skills, and stages of growth

That is why you must know exactly where you are on your journey before you decide what to do next

So check this post, find your level, and adjust your strategy from there

And remember, every creator you admire started from zero at some point

👹• Share this with someone trying to grow on LinkedIn

I speak at the biggest marketing conferences in the world

But I don’t even have a marketing degree…

The truth is, you don’t need a degree…

You were born with one. Let me explain:

Marketing used to be about survival, not about ROI

Back in the day, we didn’t build personal brands

We built reputations:

- The grandma whose cooking everyone loved
- The teacher who made kids feel special
- The handyman everyone called first

That was branding

And we didn’t use ads, funnels, or landing pages…

We told stories:

- Stories that spread
- Stories that built trust
- Stories that helped you remember

That was marketing

So we are all marketers (knowingly or not)

And even though I graduated as a Computer Engineer.

Here I am, traveling to speak at my 7th marketing conference this year.

Not because of a diploma or a certificate…

But because I understand one thing deeply:

Marketing isn’t about tactics or technology, it’s about human nature.

Success as a marketer is 90% psychology and only 10% technology

PS. What degree do you have - and what are you actually working in today Comment below 👇

The psychology behind viral content 👇

Here’s why most of your posts fail…

When I first learned about Social Currency from Jonah Berger’s book “Contagious”…

I couldn’t believe it. So I tested it myself…

And it actually worked - it really made a big difference on my content

The reason some posts go viral while most vanish.

It’s the share-ability of your content. And with Instagram’s new “repost” feature, this became even more important…

👹• Share this to help your network create better content (and build your own reputation in the process)

Stop prompting like it’s 2020…

Your content smells of AI, here’s how to fix it:

AI isn’t slowing down - it’s accelerating faster than most creators can adapt

Yet many still use it like a toy, then wonder why their content is boring

Here’s the truth:

AI doesn’t think. It amplifies.

Weak prompt in → weak post out.

This is Part 4 of my series on mastering AI - turning it from a distraction into a real advantage

Because in 2025, success won’t come from using AI. It’ll come from using it well.

👹• If you’ve found this useful, check the previous parts in my profile

50 content creation tips after creating 20,000 posts on social media…

If you want to grow on LinkedIn in 2026…

You need to master 1 key skill:

Writing that grabs attention and never lets go

And no, I’m not just talking about captions.

Copywriting lives inside everything you create:

Your hooks

Your video scripts

Your carousel slides

Every post you make is powered by the words you choose.

When great copy meets great content, virality follows.

In this post, I break down the psychology behind high-performing written content - the kind that stops the scroll and you just can’t let go

👹• Save this post and follow Hrabren Lindfors for more lessons from 20,000 posts

24 lessons I’ve learned after being a social media marketer for 10 years

How I went from 0 to 850,000 followers...

I didn’t grow up with connections, money, or a marketing degree…

Just a kid from Bulgaria who loved the internet and wanted a chance

I started young

Too young for anyone to take me seriously…

- Charging tiny retainers ($150/month)
- Working insane hours (16 hours a day)

Just trying to prove myself

My days looked like this:

Wake up at 5 → Run → Shower → Work till late evening → Eat → Work again → Fall asleep at the desk

I wasn’t talented
I wasn’t special
I was just hungry

And that is why I share this

Not for sympathy, but to remind you that every creator you admire started at zero

Fast forward to today:

+ I built an agency with a great team
+ I collaborate with the brands I love
+ I ONLY work with my dream clients
+ I help inspiring people get heard
+ I charge $750 for a consultation
+ I travel the world as a speaker
+ I sell products people love

If I could rise from where I started, so can you

Because I have seen creators from every niche and every country grow

We crossed 10M followers together

And the opportunity has never been bigger

AI has removed the gatekeepers

The only thing you need is the right system

If you want to build content that grows your brand and your income

👹• Click the link in my BIO and see what’s possible

Why your content is still stuck…

You may have a great idea for a post

You may have a lot of value to share

But if your packaging sucks, your post-performance will suck as well

After making 20,000 posts in the last 10 years, I’ve realized 1 thing:

Most “ugly” posts fail because of a lack of foundations, not creativity…

In this post, I give you clear, repeatable rules to follow to make viral posts

👹• Save this post before you design your next post