Stop reading fucking design books.
Youâre becoming boring, predictable, and starting to think like everyone else.
A good buddy of mine, Thad Cox, shared a killer quote from Stevie Jobsy (aka Steve Jobs) with me that i'd love for you to read.
âCreativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didnât really do itâthey just saw something.
Thatâs because they were able to connect experiences theyâve had and synthesise new things. And the reason they were able to do that was because theyâve had more experiences or thought more about their experiences than other people.
Unfortunately, thatâs too rare. A lot of people in our industry donât have diverse experiences. They donât have enough dots to connect, so they create linear, predictable solutions. The broader your understanding of human experience, the better your design will be.â
If youâre reading the same things, following the same people, and listening to the same podcasts as everyone else...
Youâre collecting the same dots as everyone else.
Spend five minutes on Instagram, and itâs obvious...designers recycling the same trends, mimicking each otherâs style, and getting stuck on the algorithm treadmill...it has distracted me too in the past.
We can all spot the sea of sameness a mile away... And for us that have been there... it feels easy, comfortable and takes minimal effort to stay there.
BUT... If you want to stand out you,
you need to get better at curating your taste.
Stop copying dots from others.
Start collecting your own.
Draw from different experiences, perspectives, and influences. Actively follow people you DONâT agree with (it will help you challenge your thinking)
Explore the weird, the uncomfortable, and the unknown.
Because your creativity is only as good as the dots you collect.
Shape a voice thatâs truly yours and you'll start to become the destination your clients are looking for.
Now go gobble up those dots... and have a cracking weekend.
#design #designer #graphicdesign #creativity