Jan Benedikt Mundorf

What people think working in sales is:

— going home to your big fat Rolex collection
— making big money just sending out contracts
— pushing people into buying stuff they don't need

What it usually is:

— fighting internally to get a deal approved
— constant pressure to get “it over the line”
— prospecting daily to make sure your pipe is filled
— going home to work on a business case late at night
— skipping holidays to help a customer get onboarded
— becoming a master in linguistics and stakeholder management
— sleepless nights over a deal that you lost last minute due to pricing


Sales is so much more than the cliché.

World-class salespeople are some of the best folks I've ever met.

Happy Wednesday y'all.

#sdr
#ae
SDRs of Germany

My take after cold calling 10 people an hour for 6 months.

Getting better isn’t about finding the magic opener.

It’s about fixing the reps between rep #1 and rep #100.

Here’s what actually made me better
(and got me more meetings PB: 21 qualified in one month as an SDR):

1. I recorded myself
→ Cringey at first.
→ Eye-opening after.
→ You’ll catch your filler words, weak tone, and awkward pauses immediately.

2. I optimized my first 10 seconds
→ “Caught you at a bad time?” = hang up.
→ What works:
“Quick one—I saw something relevant and wanted to run it by you.”

3. I prepped 3 talk tracks—not 30
→ One for finance.
→ One for operations.
→ One for “I don’t know what you do.”
Master those. Forget the rest.

4. I followed up every same-day call with value
→ Call at 10:13 AM? Email by 11 with something relevant.
→ Not “just checking in.” Give them a reason to care.

5. I tracked my own data weekly
→ Pickup rates, objection patterns, conversion to meeting.
→ Patterns = power.

The result?
— More meetings
— Better conversations
— Confidence over perfection

My take:
You don’t get better at cold calling by thinking.
You get better by fixing the 99 calls that don’t go well.

What’s one change that improved your cold call game this year?

#sdr
#ae
#coldcalling
SDRs of Germany