Janelle Page

This is what running out of momentum looks like.

And when it happens in life…
it’s not nearly as funny as this guy soiling himself.

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If you tend to go all in…
Sprint hard…
Push early…

But don’t build for the full climb—

You run the risk of falling backwards or failing because you can’t sustain the pace.

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Here’s the framework I use to ensure I maintain momentum:

1. Pick a pace you can sustain

When I first started posting on LinkedIn,
I committed to writing every day for six months.

That was the test.

Could I sustain it?

It’s now been nine months…
so I know the daily cadence is sustainable. A pace I can keep.

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Same thing with my pickleball newsletter, Five Dink Friday.

I started weekly.
Did that for six months.

Then I noticed I was starting to dread sitting down to write it.

So I adjusted.

Now it’s every other week—
and I look forward to writing it again.

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The key:

Pick a pace you can sustain…
and give yourself permission to adjust it.

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2. Sprint when needed—but build in recovery

There are times you go all in.

A launch.
A build.
A deadline.

You’re operating at full speed.

That’s fine.

But you have to know:
that pace isn’t permanent.

So when the sprint ends—

You recover.

On purpose.

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That’s how you maintain momentum long-term.

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You see this with top performers.

Bill Gates is known for intense focus and deep work—
but he also takes full “Think Weeks” to unplug and reset.

I had the opportunity to work with Derek Hough,
and what stood out most wasn’t just his work ethic—

It was how seriously he takes recovery.

Ice baths.
Supplements.
Recovery work.

That’s why he’s still performing at a high level
when most dancers would be long retired.

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It’s not about working less.

It’s about working in a way you can sustain.

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Because if you don’t…

You’ll gas out.

And face plant halfway up the hill—
just like the guy in the video.

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💭 Where in your business or life are you pushing at a pace you can’t sustain?

♻️ Repost if this helped you rethink how you manage momentum and energy

👉 Follow Janelle Page for more on leadership, growth, and building category one brands.

This plumber created a killer billboard from something that was already sitting in his parking lot.

Wrapping the van to make it look like the driver is sitting on a toilet is genius marketing.

Funny. Different. Impossible to ignore.

Get creative with your marketing.

Step outside of online ads, funnels, websites, and social media.

Start looking at the assets you already own.

Your vehicles can market.
Your apparel can market.
Your packaging can market.
Your invoices can market.
Your yard signs can market.
Your job sites can market.
Your waiting room can market.
Your email signature can market.

If people see it, it can sell.

That’s why this plumbing van works.

It stops the scroll in real life.

It makes people smile.
It makes people look twice.
It makes people remember the brand.

That’s built-in word of mouth.

And it made me realize we are underusing a huge asset at EagleRidge Roofing and Construction:

Our dump trailers.

They sit in driveways while we tear off old roofs and install new ones.

Neighbors see them.
Cars drive by them.
People notice them.

Those are eyeballs we could capitalize on.

At first, I asked ChatGPT to help me brainstorm some signs that we could attach to the dump trailers.

It gave me things like:

“Utah’s ugliest roofs end up here.”
“Your neighbor’s new roof started with this trailer.”

Not bad.

But I didn’t love them.

Because they missed our real differentiator:

Lance the Local Legend.

30+ years of doing roofs.

No fancy billboards.
No wrapped trucks.
No high-commission salesmen.

We pass those savings on to our customers.

That’s the story the trailer should tell.

Not random cleverness.

Real positioning.

Different gets attention.

And brand-aligned different builds trust.

Check out the first pinned comment to see my favorite, final version.
Should we use it?

💭 What asset do you already own that people see every day—and how could it bring you more leads?

♻️ Repost if this gave you a new idea for creating attention and demand for your brand.

👉 Follow Janelle Page for more on marketing, leadership, and building Category-of-One brands.