John Mouratis

Apple always finds a way to stand out.

Their Holiday Film is out.

Let me break why this is so good:

1. Stop motion

Stop Motion brings a warm feeling to a video project, as Christmas does to our lives. It introduces sadness, frustration, and loneliness that is not oversold.

We relate to it, in a subtle way.

2. The Christmas Effect.

Frustration, anger, revenge. All negative feelings.

Transformed into empathy, support, and positivity.

That's what Christmas is about.

3. The Song.

Isn't It a Pity by George Harrison is a perfect theme for a Holiday film that no one would expect.

Not the classic Christmas song, but fits like a top Tetris combo with the concept.

4. The unbeatable turn of events.

The film doesn't have any 'surprises.'

You know from the start that there is going to be a twist and that it will end on a positive note.

Despite being aware of it, there is something so powerful and beautiful on that turn of events, that you simply can't avoid giving a smile when it happens.

You don't need always a surprise in your story when it's told well.

5. The final scene.

One person sitting alone in a room full of tables.

Another person is being added. Suddenly the room, despite still empty, feels full.

The power of a human relationship.

1+1 = 11

If you're a freelancer, don't be afraid to recommend your colleagues when you can't do a job.

They won't steal your contact or client. There is enough work out there, for the good people.

Just be nice, be helpful, and reply quickly. It makes all the difference.