Emma Chamberlain just pulled it off. The creator trifecta jackpot.
1/ build a community
2/ develop a product
3/ launch an insane business
And she did it in a crazy saturated industry: Coffee
Here's what happened.
1/ How it started
Emma comes onto the scene as a creator in 2017.
She grows to 11M YouTube subscribers plus 16M on IG. Louis Vuitton partners with her in 2019. Its first ever creator partnership.
Now she's a full blown fashionista, showing up at the Met Gala and the cover of Cosmo.
Neat. Right? Ok, let's skip to the good part.
2/ Business goals
In 2019, Emma launches a coffee brand. Chamberlain Coffee.
It's an instant hit.
With a built-in community numbering in the millions, Emma's got the firepower to make it work.
She also makes some key moves.
• Hires Christopher Gallant, a former Redbull exec as CEO
• Develops a product that speaks to her fans as USDA Organic-certified
• Builds a phenominal user experience with a tier-1 D2C site
But this is just the beginning.
3/ It's grow time
In 2022, Emma raises $7M from a group of food industry OG's. And just last week, she raised another $7M. Mostly from the same investors.
Now let's talk growth.
Chamberlain Coffee got a kickstart from Emma's massive fanbase. But the team isn't just relying on her community to sell coffee. They're going hard on paid ads.
The brand currently has 290 ad formats running across Meta, and another 98 on Google.
Chamberlain is getting bigger by the day.
4/ My take
Emma is running Rent-to-Own marketing in reverse.
She started with a community. Then built a multi-million dollar business. And then she turned on paid ads.
This playbook works great for creators.
But if you don't already have a fanbase, you gotta start with paid.
Sounds simple, I know.
But it's crazy how many businesses jump straight to the end. Launch a TikTok on Tuesday and expect a sales explosion by Friday.
That's not how it works.
Community is a superpower. But you gotta give it time to brew. Just like a tasty cup of coffee.
____________
#marketing #growth #brand
P.S. I did a masterclass covering this exact marketing playbook. And I reveal how you can put it into action. Grab it here - https://lnkd.in/gePYKkBQ
1/ build a community
2/ develop a product
3/ launch an insane business
And she did it in a crazy saturated industry: Coffee
Here's what happened.
1/ How it started
Emma comes onto the scene as a creator in 2017.
She grows to 11M YouTube subscribers plus 16M on IG. Louis Vuitton partners with her in 2019. Its first ever creator partnership.
Now she's a full blown fashionista, showing up at the Met Gala and the cover of Cosmo.
Neat. Right? Ok, let's skip to the good part.
2/ Business goals
In 2019, Emma launches a coffee brand. Chamberlain Coffee.
It's an instant hit.
With a built-in community numbering in the millions, Emma's got the firepower to make it work.
She also makes some key moves.
• Hires Christopher Gallant, a former Redbull exec as CEO
• Develops a product that speaks to her fans as USDA Organic-certified
• Builds a phenominal user experience with a tier-1 D2C site
But this is just the beginning.
3/ It's grow time
In 2022, Emma raises $7M from a group of food industry OG's. And just last week, she raised another $7M. Mostly from the same investors.
Now let's talk growth.
Chamberlain Coffee got a kickstart from Emma's massive fanbase. But the team isn't just relying on her community to sell coffee. They're going hard on paid ads.
The brand currently has 290 ad formats running across Meta, and another 98 on Google.
Chamberlain is getting bigger by the day.
4/ My take
Emma is running Rent-to-Own marketing in reverse.
She started with a community. Then built a multi-million dollar business. And then she turned on paid ads.
This playbook works great for creators.
But if you don't already have a fanbase, you gotta start with paid.
Sounds simple, I know.
But it's crazy how many businesses jump straight to the end. Launch a TikTok on Tuesday and expect a sales explosion by Friday.
That's not how it works.
Community is a superpower. But you gotta give it time to brew. Just like a tasty cup of coffee.
____________
#marketing #growth #brand
P.S. I did a masterclass covering this exact marketing playbook. And I reveal how you can put it into action. Grab it here - https://lnkd.in/gePYKkBQ
