Jonathan Palmar

If you were to ask me how often you should post, I’d say “follow the Mom Rule.”Yes, I’m literally talking about my mom.

If you’re lucky enough to still have one, I’d like to think we all strive to check in with our moms as often as possible.

Sometimes life gets in the way, but we hope to catch up a few times a week.

Now what does this have to do with LinkedIn?

You posted this morning.

You posted this afternoon.

You posted one more time before bed.

I think you’re great.

I know you provide value.

I appreciate your effort.

But I love my mom more than you.

As much as I love her, I don’t need updates from her 3 times a day.

So when you do so, it’s a bit...much.

But more importantly, as soon as you add a new post, you kill the potential reach of the prior post.

Everyone has their own way, I respect it.

But the Mom Rule reminds me to post more intentionally...

And that I should probably call and see how she’s doing. 📞😄

Last January, I vowed to myself that if I ever figured out how this LinkedIn platform works, I’d give it all away for free.

I’d like to think that I kept my word.

I remember feeling so frustrated...

🤔 What should I post?
⏰ When should I post?
🤷‍♂️ How do I get a community to engage?
💰 Can I really find customers?

I took a huge risk, because I also told myself that I would try to avoid:

🎯 Direct selling through my content.
🤖 Using automation in the inbox.
😶 Posting without supporting others.

I had faith that if I gave it my all,
presented my best work,
shared it with a gracious heart
and celebrated each follower’s
little victories...
Hopefully, one day they’d be there to celebrate mine.

So, to those who are new
or may feel a little lost or uncertain,
I was there not too long ago...

Don’t hesitate to reach out.

The vow to myself continues.

🎉 I just hit 40,000 Followers! 🎉🎉

If you want to grow 🚀 follow these three easy steps!

1. Leave a thoughtful comment and I’ll never forget you. Do it enough and you’ll be memorable to many.

It’s a great way of introducing yourself to a new connection!

2. Provide ACTIONABLE advice in your content. Don’t just TELL me, SHOW me.

What can they do today that can transform their lives? Also...

3. DON’T forget that each follower is a person.

As soon as you try and exploit them or use your follower count like a commodity, remember...your followers have legs, they will walk away!

What would you add to the list?