For those that still think “it’s just a bunch of YouTubers” 🙄
You couldn’t be more wrong….
We’ve all seen the insane numbers by now
→ 90,000 people at Wembley
→ 2.5 million watching live
→ £4.7 million raised, all profits to charity
But these numbers don't just happen
They’re years in the making
With hundreds of INSANELY talented people working together to make it all happen
So, for those that still don’t get it…
Here’s how you make an event like this happen - and why it’s so successful
1. It takes a village
→ Upload Agency, Sidemen Entertainment, Arcade, After Party Studios and sooo many others made this event possible
→ 100’s of Wembley staff and security ensuring the event ran smoothly
→ the team behind the scenes are the best in the world at what they do
2. You can’t rush greatness
→ This is the 6th Charity Match since the first in in 2016
→ each iteration getting bigger and better than the last
→ learning and building upon each one
3. Creators are THE culture
→ Nothing comes close in terms of connection, nostalgia & energy
→ I’ve never heard a stadium so loud for the ‘smallest’ of moments
→ Traditional celebs don’t get this sort of treatment anymore
4. Sport must embrace entertainment
→ Not just competing with other sports for audience, competing with EVERYTHING
→ Creators are pressuring the traditional, conservative industry to make a change
→ MUST embrace personalities
5. The brands get it now
→ They see the opportunity
→ They’re onboard and investing heavily - and this is just the beginning
→ FootAslyum, Visit Qatar, Adidas, Fotmob, Trainline, YouTube & more backed this game
6. Community is EVERYTHING
→ Sidemen community has been built for over 10 years
→ This is what makes the stories that much more special
→ Nothing compares to the connection that brings
7. YouTube is the cornerstone
→ 500k waiting in the lobby pre-stream
→ 2.5m concurrent viewers
→ Where else is that happening online??
I can’t explain how proud I am of the whole team behind the scenes for making this event the success that it was
Congrats to everyone
History was well and truly made 🫡
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BONUS:
For those that want to hear me yap about each of these points ↑ and the charity match of the whole
I’ve made my (normally member-exclusive) podcast available to EVERYONE this week
Check it out in the comments below ↓