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Justin Welsh

Justin Welsh

These are the best posts from Justin Welsh.

127 viral posts with 278,168 likes, 88,932 comments, and 7,773 shares.
107 image posts, 2 carousel posts, 1 video posts, 17 text posts.

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Best Posts by Justin Welsh on LinkedIn

I left the rat race 24 months ago.

My secret sauce is less ambition.

I don't:

- want to change the world.
- want to build the next unicorn.
- want to be featured on any lists.
- want to get the highest valuation.

Instead:

- I want to spend my time working on things I enjoy with people I enjoy.
- I want to be able to travel wherever I want to, whenever I want to.
- I want to spend way more time with my friends and family.
- I want to stop doing things I don't like doing.

Thinking about what you actually want in life can force different behavior.

Take you down a different path.

A path towards living more intentionally.

Are you copying someone else's life?

Or designing your own?

✌🏻
1,012 tech companies have laid off workers in 2023.

21,000 Meta employees - cut.

12,000 Google employees - gone.

The “safe“ job might not be as safe as you think it is.

And some people are pissed off.

But behind the anger, there's a bigger opportunity.

An opportunity to prepare.

Because when profit is down, shareholders are panicked, and board members are upset, layoffs are the next thing coming.

One moment you're a valuable piece of the “family“, and then suddenly you aren't.

That sucks.

No matter how loved you feel, no matter how close you are to your boss, no matter how much they rolled out the red carpet...in the end?

It's a math decision.

You're a number on a spreadsheet.

I've been there.

Is it fair? Maybe not.
Is it true? 100%

The earlier you realize this in your career, the better off you are.

So start future-proofing yourself.

If you're fortunate enough to be employed, start building out your online brand, share your thoughts & learnings, and engage with other talented people.

Create small side hustles and projects.

Network like crazy. Make yourself impossible to forget.

Become synonymous with something that can generate a little income should you need it. Anything.

If you've been let go from your job, don't put the “Open for Work“ badge on your profile.

Instead, go create something:

- Attention
- Content
- Software
- A newsletter
- A blog
- Audio
- Video

Whatever. Just create!

Don't tell people you're open for work. SHOW them you're worth working with.

Stand out.
Make noise.
Be different.
Be in as many places as you can be.

And when you get hired again, please don't stop.

Always have a plan B.

Always be prepared.

Here’s 2 ways to start: https://lnkd.in/eGzFY6Tg
Post image by Justin Welsh
77% of the world can't afford my products.

I think that sucks.

So, I finally changed that today.

This morning I introduced Purchasing Power Parity (PPP) on my website.

That means, that when you come to my website from outside of the US, you'll be automatically offered a coupon that helps the price make more sense given your local currency.

Some examples:

India: 60% discount
Brazil: 50% discount
Colombia: 50% discount
South Africa: 50% discount
Uruguay: 40% discount
Croatia: 40% discount
Greece: 30% discount
Spain: 20% discount

The system isn't perfect.

It won't help every single person.

But it's a good start.

And this is aligned with my mission of providing accessible products to everyone who wants to grow their audience and business online.

Regardless of where they live.

I hope that this is one of many small steps toward democratizing access to information.

Check it out here: https://lnkd.in/eVcVEhQa
The ultimate career hack:

Build the company you want to work for.

There's a solopreneur movement right now.

And for good reason.

Think about it:

The majority of people I know wish for:

- A boss who values their ideas
- Work that aligns with their passions
- A schedule that fits their personal life

Why wait for someone else to create that for you?

You have the power to build your ideal workplace.

It is *not* easy.
It will likely take years of hard work.

But is it worth it? Hell yes.

Because at the end of the day, no one will invest in you more than you'll invest in you.

Want to take the first step to building your own business or side hustle here on LinkedIn?

Get started here: https://lnkd.in/e5JPZTHm

Remember:

Your dream job isn't out there.

It's within you.
Post image by Justin Welsh
True wealth isn't in your wallet.

It's the time you spend living life.

I've downgraded my life several times:

Fewer possessions.
Simpler business.
Easier routine.

Each subtraction added more luxury.

What I gained:

- Days with room to think.
- Time to think without interruption.
- Sleep that actually feels like sleep.
- The ability to be present with my wife.

But, we're sold the opposite:

More meetings, faster responses, constant updates, bigger everything.

But here's the thing:

I might make less money when I create less content.

I might miss “opportunities“ when I don't respond to DMs.

I might fall behind the new trends when I read books, not feeds.

But I don't care.

I'm not interested in being busy and important.

I want the freedom *not* to be.

What small thing could you subtract today to add a little luxury to your life?

Delete it.
Post image by Justin Welsh
Every big change in my life started the same way —

I was afraid.

Quitting my job? Terrifying.
Moving to the mountains? Uncomfortable.
Starting my business? Felt impossible.

But fear shouldn't be a stop sign.

Think of it as an arrow.

The phone call you don’t want to make.
The idea that won’t leave you alone.
The move that feels risky.

They’re not obstacles.
They’re invitations.

So, I try and follow a simple rule:

If something makes me nervous, I try my best to lean in.

Not because I like fear. I don't.

But because I know what’s on the other side — something great.

What you resist gets bigger.
What you confront gets smaller.

What's scaring you right now?

Maybe that's exactly where you need to go next.
Post image by Justin Welsh
People are surprised I’m an entrepreneur.

“Did you get your MBA?“ No.
“Do you live in the Bay Area?“ No.
“We're your parents entrepreneurs?“ No.

I read a few books.
Watched some YouTube.
And just...got started...

There's no magic class that makes you an entrepreneur.

It's about learning how to teach yourself daily.

I've noticed this pattern repeatedly:

Those who wait for instructions stay stuck.

Those who figure out how to learn keep advancing.

This isn't just about business.

It applies to your hobbies, creative pursuits, relationships, etc.

School teaches facts but misses teaching how to learn.

That's why a lot of straight-A students struggle when structure disappears.

When you master self-learning, the world opens up.

You stop needing permission to grow.

The most useful skill isn't on your LinkedIn profile or resume.

It's your ability to sit with confusion, work through it, and teach yourself what nobody else can.

What have you taught yourself lately?

--

If you enjoyed this, learn how, simply by writing, I've amassed 700K+ followers and 375.6M impressions on LinkedIn: https://lnkd.in/eh9pVVuf
Post image by Justin Welsh
When someone says: “She's a good closer“

Here's what they really mean:

- “She sets a great agenda“
- “She does in-depth discovery“
- “She uses a strong upfront contract“
- “She maps solutions back to customer pain“
- “She talks through potential obstacles“
- “She gets multiple stakeholder buy-in“
- “She sets appropriate expectations“
- “She walks through implementation“
- “She positions the right pricing package“
- “She shows them how to purchase“
- “She asks them to move forward“

“Closing“ isn't a thing.

It's an aggregation of many things done extremely well.

✌🏻
Your success isn't measured by the square footage of your house.

Or the car you drive.
Or the watch you wear.
Or the zip code you live in.

The most fulfilled people I know?

They're building businesses that serve their lives, not consume them.

3-4 hours of focused work daily.

The rest? Actually living.

No more:

• 60-hour weeks
• Missing family dinners
• Trading time for money
• Asking other people for permission

Just the freedom to design your days.

Want to build a business that fits your life (and not the other way around)?

I've helped 5,000+ entrepreneurs do exactly that inside The Creator MBA.

You'll learn:

→ How to pick the right business model
→ Systems to work less, earn more
→ Ways to automate everything
→ My exact tools and templates

Stop building someone else's vision...
Start building your freedom.

Learn more: https://lnkd.in/ewfient9
Post image by Justin Welsh
The ultimate career hack:

Build the company you want to work for.

There's a solopreneur movement right now.

And for good reason.

Think about it:

The majority of people I know wish for:

- A boss who values their ideas
- Work that aligns with their passions
- A schedule that fits their personal life

Why wait for someone else to create that for you?

You have the power to build your ideal workplace.

It is *not* easy.
It will likely take years of hard work.

But is it worth it? Hell yes.

Because at the end of the day, no one will invest in you more than you'll invest in you.

Want to take the first step to building your own business or side hustle here on LinkedIn?

Here's your playbook: https://lnkd.in/eh9pVVuf

Your dream job isn't out there.
It's within you.
Post image by Justin Welsh
Most people sabotage their own business.

Not with bad work.
Not with poor strategy.
Not with weak execution.

But with their mouth.

They talk about their struggles:

To friends
To family
To customers
To anyone who'll listen

Here's the hard truth about how business really works:

80% of people don't care about your problems.
20% are secretly happy you have them.

I learned this in 2017:
$20K invested.
6 months wasted.
Nearly quit.

Why?

Because I focused on the wrong things:

- Complaining about challenges
- Making excuses
- Seeking sympathy

Successful people build differently:

They work in silence.
They share victories.
They attract winners.

Most people get stuck in this cycle:

Start excited → Hit obstacles → Share struggles → Lose momentum → Repeat

They never learn how to build properly.

That's exactly why I created The Creator MBA.

5,000+ entrepreneurs have learned:

- Automated growth systems
- A proven business framework
- How to build profitable momentum

No fluff.
No theory.

Just the blueprint I used to build multiple 7-figure businesses.

Ready to build differently?

Learn more: https://lnkd.in/gBnHYrjW

Less talking.
More building.
Post image by Justin Welsh
People think they need a business plan.

They don't.

People think they need permission to pivot their career.

They don't.

People think they need approval to build something new.

They don't.

The biggest lie we tell ourselves?

“I need to wait for the right moment.“
“I need someone to tell me it's okay.“
“I need more experience first.“

Here's the truth:

You already have everything you need to start.

The work isn't waiting for permission.
The work is doing the thing.

How many people do you know who spend months planning instead of building?

How many people ask everyone else what they should do instead of just trying?

The most successful business owners I know didn't wait.

They started messy.
They figured it out along the way.
They gave themselves permission to begin.

Your competition isn't other people.

It's your own hesitation.

Stop asking if you can.
Start doing what you want.

You can borrow my entire playbook, which I've built over the last six years.

Watch it here: https://lnkd.in/gBnHYrjW

Image credit: tiffinikilgore (Instagram)
Post image by Justin Welsh
I've deliberately kept my business tiny —

Just me.

Because business isn't about scaling to infinity.

It's about designing a life you don't need to escape from.

I work focused hours, then close my laptop.

No investor calls.
No endless meetings.
No managing other people.

When people say, “You could 5x your business if you just do XYZ!“

I smile and say, “No, thanks.“

Why?

Because I've seen what happens when companies collapse under their own complexity.

It becomes about managing problems rather than doing what you love.

I've been there and done that.

Most people lose control of their business trying to impress others.

That's backward.

Keep it small.
Keep margins high.

Define what a wonderful life means for you — freedom to travel, pick up your kids, take Tuesdays off — then design your business to support that.

Your business is just a tool, not your life's purpose.
You're the architect.

Ask yourself:

“Is my business supporting my priorities or getting in the way?“

If it's destroying more than serving, redesign it.

You get one life.

Your business should improve it.

This is an excerpt from my essay, “Business should serve your life, not consume it.“

You can read the full 2-minute essay here: https://lnkd.in/es3S6tE9
Post image by Justin Welsh
99.9% of people have the “next big thing.“

0.1% actually build it.

It's addicting to:

• Talk endlessly about your idea
• Find validation before taking action
• Never move past the planning stage

The result?
The idea dies in conversation.

Real entrepreneurs:

• Keep ideas close
• Act on the first step
• Learn from taking action

Remember:

Ideas are worthless without execution.
The market rewards results, not intentions.

Less talking.
More building.

Want to build together?

Try my $1,000 New Business Challenge.

21 days.
21 small actions.
Free to participate.

8,000+ people have already enrolled.

Join today: https://lnkd.in/eN5XWs8F

One small action each day.
That's how you start building.
Post image by Justin Welsh
The modern world wants us hooked.

Notifications that never end.
Meetings that steal our focus.
Social media that drains our energy.
Endless hustle culture that robs our peace.

But here's what I've learned:

True wealth isn't a number in your bank account.

It's having the freedom to:

• Think without interruption
• Rest without feeling guilty
• Move at your own pace
• Live life on your terms

The rat race promises success but delivers burnout.

Breaking free means choosing a different path.

Building something that serves you, not drains you.

That's why I created The Creator MBA.

It's helped 5,000+ people build businesses that prioritize freedom over hustle.

Inside, you'll learn how to:

→ Build a personal brand that attracts opportunities
→ Launch products people actually want to buy
→ Generate consistent monthly revenue
→ Create automated systems to run it all

Ready to redefine your relationship with work?

Learn more: https://lnkd.in/ebaNJrie
It's easy to confuse motion for progress.

“Rocking Horse Syndrome“

When it feels like you're moving forward but in reality, you're going nowhere.

Running in circles may burn calories but won't win races.

The same holds for work — direction matters.

So, start by establishing your goals.

What are you actually trying to accomplish?

Once you know, each task becomes a meaningful step, not just some random item crossed off on a to-do list.

If you're going to hustle, make sure it's aligned with your vision.

So, swap randomness for intention.

Here’s how: https://lnkd.in/en59u2R6

Follow this plan and watch your hard work transform into significant gains.
Post image by Justin Welsh
Back in 2015, I thought success meant grinding my butt off.

Working late became my brand.
Every meeting felt important.
Every opportunity seemed urgent.

But success isn't about building a life that impresses other people.

It's about building one that energizes you.

Morning coffee I actually taste instead of gulp down while checking emails.

Conversations that give me energy instead of draining it.

Evenings that recharge me instead of blur into scrolling.

The compound effect of all this isn't just about money.

It's about how your daily choices add up to the life you're actually living.

Most people optimize for metrics that don't matter:

Hours worked, emails sent, and meetings attended.

But your energy? It's finite.
Your attention? Precious.
Your time? Irreplaceable.

I've spent the last 5.5 years studying people who built businesses around how they want to feel, not just how they want to look.

The difference?

They treat their energy like their most valuable asset.

They design days that make them excited to wake up.

If you're ready to stop grinding and start designing, I documented everything I've learned going from $0 to 8-figures in 5.5 years (without sacrificing my life).

It's a completely free read here.
↓
https://lnkd.in/eABypvdg
Post image by Justin Welsh
I stopped chasing more.

It changed everything for me.

We're told bigger is better.

More money, more stuff, more followers.

But what if that assumption is wrong?

I've discovered that “enough“ isn't a finish line you cross someday.

It's a decision you make today.

When you declare “enough,“ three things happen:

Your decisions get simpler.
Your focus gets sharper.
Your happiness expands.

Most successful people I know aren't trying to upgrade their lifestyles anymore.

They're downgrading commitments that don't matter.

They're saying no to distractions.

They're protecting their time like the finite resource it is.

The greatest wealth is having enough without needing more.

Ready to build a business around your definition of enough?

Check out The Creator MBA.

It's the blueprint I wish I'd had for creating a profitable business that serves your life, not one that consumes it.

Everything I've learned building a multi-seven-figure online business over 6 years, packaged neatly into 100+ lessons.

Watch it here: https://lnkd.in/gBnHYrjW
Post image by Justin Welsh
Your past doesn't define your future.

The best entrepreneurs?

They know how to turn setbacks into fuel.

You can't control what life throws at you.

But you can control:

• How you build from it
• How you grow through it 
• How your business reflects it

The hardest work isn't running from your past.
It's choosing to face it head-on.

And using it to help others who are where you once were.

That's what separates average from exceptional.

That's what turns struggle into strength.

Want to turn your experience into a thriving one-person business?

I recorded 10+ hours of behind-the-scenes business building to show you how.

It's called The Creator MBA.

It's helped 5,000+ people transform their struggles into success stories.

No fancy tech.
No massive team.
No venture funding.

Just you, your experience, and a proven system for turning it into income.

Ready to write your next chapter?

Start here: https://lnkd.in/gBnHYrjW

Your transformation awaits.
Post image by Justin Welsh
Your life will change when you finally learn how to stop.

Most of us keep chasing more in business and life without asking “why?“

More staff.
More stress.
More clients.
More revenue.

But what if “enough“ is actually the goal?

What if a healthy business and healthy mental state is the ultimate flex?

I've watched friends build empires they can't enjoy because they're too busy defending them.

I've seen people work 80-hour weeks for years to buy freedom they'll never use.

Here's my rule:

Define “enough“ before you start.

Enough money to live well.
Enough time to enjoy your life.
Enough work to stay engaged.

When you hit “enough,“ stop and celebrate.

That's not settling.

That's winning a game you love playing.
Post image by Justin Welsh
The truth about building in public:

• Most people won't understand how you work.
• They won't get why you're sharing.
• They won't support your business dreams.

But here's what successful people know:

• The opinions that matter are from the people doing the work.
• The ones who are building their own paths.
• The ones who understand the journey.

Everyone else?

They're spectators.
Commenting from the sidelines.
Waiting to see how your story ends.

Your job isn't to convince them.
Your job is to keep building.
Keep sharing.
Keep growing.

Because one day, they'll call your overnight success a “10-year journey.“

And you'll know the truth.

Come start your journey in The Creator MBA.

Over 5,000 entrepreneurs have joined to build businesses their way.

Inside, you'll find:

→ 14 chapters of real strategies I've used
→ 111 lessons on actually doing the work
→ My LinkedIn revenue growth systems
→ My Notion setup for running everything

Stop waiting for permission from other people.

Start building a new future.

Watch here: https://lnkd.in/gBnHYrjW
Post image by Justin Welsh
If your great career means a terrible personal life, you're hustling in reverse.

✌🏻
Only foolish people dismiss hard work as “luck.“

“They're lucky they can work from home.“
“They're lucky their business took off.“
“They're lucky they have that lifestyle.“

Luck?

Behind every “overnight success“ is years of work.

Pitching dozens of clients before landing the first one.

Failing at multiple business ideas before finding one that works.

Learning how to market, sell, and deliver value to people.

Reinvesting every dollar back into growing instead of buying stuff.

That's not luck.
That's called persistence.

Most people see the result, not the process.

Luck is when preparation meets opportunity.

And you create your own luck by showing up consistently, learning from failures, and pushing on when things get hard.

The only difference between people who “get lucky“ and people who don't?

The lucky ones keep going when everyone else gives up.

Ready to create your own business luck?

Here's a guide I wrote that breaks down how I built mine from $0 to 8-figures in 5.5 years.

Read it free: https://lnkd.in/ecdsCRDm

Image credit: impossibleachievers
Post image by Justin Welsh
Most people wait for the perfect moment.

But here's the truth:

Perfect moments don't exist.
Perfect conditions don't exist.
Perfect plans don't exist.

The most successful people in business don't wait.

They build through consistent small actions.

A post.
A sentence.
A sketch.
A new belief.

This is how real work happens.

Not through some huge effort.

Through small steps that compound over time.

The question isn't “how do I create something massive?“

It's “what small thing can I build today?“

Start by building here on this platform.

- A better profile
- Better content
- Smarter openers
- Better calls-to-action
- A better system

Here's my 90-minute operating system you can set up: https://lnkd.in/eh9pVVuf

Watch it and start making impactful small changes today.
Post image by Justin Welsh
An interesting observation about business:

The harder you push for sales...

...the less you earn.

When you have fun online, spend time helping people achieve their goals, and invest in your own growth, revenue goes up.

Turns out this is a real thing:

'The Law of Reversed Effort'

Here's how I'd recommend overcoming it: https://lnkd.in/eJn9fi7V

Have you ever felt this yourself?
Post image by Justin Welsh
Making money is not a skill.

Solving problems is a skill.

Money is simply the outcome.

So, if you want to make more money, go figure out how to solve more problems, bigger problems, and more expensive problems.

Stop chasing money and start chasing solutions.
I don't want much in life.

I just want to:

• Work 3 hours per day
• Help thousands of people
• Have time to explore hobbies
• Spend time outside
• Cook with my wife
• Exercise
• Travel whenever I want
• Avoid pointless meetings
• Stop doing things I hate

That's basically it.

Everyone calls this unrealistic.

But I already built it.

The secret wasn't working harder.
It was designing backwards.

I started with the life I wanted.
Then built the business to support it.

Not the other way around.

Most entrepreneurs build prisons and call them businesses.

Your dream life isn't unrealistic.

You just haven't designed for it yet.

Ready to build life you love supported by work you enjoy?

Read my entire guide on going from $0 to 8-figures in 5.5 years: https://lnkd.in/eABypvdg
Post image by Justin Welsh
I used to think successful people were just smarter than me.

Turns out they're just taking more action.

While I was reading another business book, they were testing ideas.

While I was planning, they were failing fast.

While I was waiting for the “right time,“ they were already on attempt number 43.

The difference isn't IQ.

It's output.

Most people spend years planning their first business.

Smart people spend a few days and start building.

They know something I didn't:

You can't think your way to success.
You can only work your way there.

Volume creates luck.

Action creates opportunity.

And the people who look “lucky“ are just the ones who tried 50 times while everyone else tried once.

Stop overthinking it and start building it.

Want to see how I turned this exact mindset into an 8-figure business?

I've documented all 23 steps I took from zero to eight figure (the real process, not the pretty version).
↓
https://lnkd.in/eABypvdg
Post image by Justin Welsh
The “pretend entrepreneur“ epidemic is destroying dreams.

You know the type:

• Business books arranged like trophies.
• Selfies with stolen motivational quotes.
• Laptop perfectly positioned at the cafe.
• Morning routine videos nobody watches.

They're performing entrepreneurship instead of doing it.

And it's killing their chances of ever building anything real.

Here's how to spot them (and avoid becoming one):

They consume more than they create.
They network more than they do work.
They talk systems more than building them.

But here's what shocked me about people who actually build successful businesses...

They're boring as hell.

No cameras rolling.
No audience watching.
No performance required.

They wake up and get to work. Period.

They try things. If it works, they double down.

If it doesn't, they kill it fast.

Simple. Ruthless. Effective.

The pretenders are addicted to the feeling of progress without actually making progress.

But business isn't built on feelings.

It's built on serving people.
Solving real problems.
Creating undeniable value.

It's messy, unglamorous work that doesn't photograph well.

The entrepreneur you're trying to become already exists inside you, waiting to break free from the performance.

Stop performing the part. Start playing it.

Want the full breakdown?

My newsletter this morning reveals the exact differences between real builders and pretenders.

Read it here before you waste another day pretending → https://lnkd.in/e_5rFV33
Post image by Justin Welsh
Idolizing billionaires won't get you far.

Don't think:

I'm going to do everything Bezos and Musk did and then I'll become wealthy & free!

Instead, ask yourself:

“How many hundreds of thousands of people already tried and failed?“

Classic survivorship bias.

Go find someone who is a few steps ahead of you on the success journey and model their behavior.

Get ahead.

Find a new person.

Repeat.

Freedom isn't about earning like a billionaire.

It's about earning enough to stop doing things you hate.

→ Here's how a sales manager (working full-time) built a $100,000 side business: https://lnkd.in/e2y2zqUA

Consider following his route instead.
Post image by Justin Welsh
Most people are trapped in the “more is better“ myth.

You know the feeling, right?

Watching everyone else hustle 80-hour weeks while you wonder if you're missing something.

They think they need to work harder.
Build the perfect product.
Impress all the right people.

But they're wrong.

The smartest business owners I know do less, not more.

They pick 3 things that actually move the needle and ruthlessly ignore everything else.

No fancy productivity apps.
No complex systems.
No soul-crushing meetings.

Just focus on what matters.

While everyone else chases shiny objects, they're doubling down on what pays the bills.

And that's how they build real wealth while others burn out.

Simple beats complex every time.
Focus beats hustle every time.

Ready to stop spinning your wheels?

My Creator MBA shows you the exact process I used to escape the 9-5 and build multiple six-figure income streams (without the burnout).

Join 6,000+ who already transformed their business: https://lnkd.in/gBnHYrjW
Post image by Justin Welsh
A clear sign of personal growth:

You want everyone to win.

Whenever I see people bashing others, I know I'm dealing with an immature little kid.

Because the best and brightest have an infinite-game mindset.

“There's a big enough pie for all of us.“

They root for others.

Plain and simple.

Here are 4 common things I see smart people doing:

1. Sharing the spotlight
2. Hosting collaborations
3. Supporting people publicly
4. Connecting great people together

Remember: Lift others to lift yourself.

Or don't — and waste this massive opportunity.

Here's how I built an incredibly supportive network of 635,000+ people on LinkedIn...

(and how you can too)
↓
https://lnkd.in/ebtGszmu
Post image by Justin Welsh
Entrepreneurs are obsessed with scale.

But scale has a problem.

- Scale often means more employees
- More employees mean more meetings
- More meetings mean more emails

And all of these things mean less time.

Here's the deal:

You don’t need a huge business to build a life you enjoy.

You need just enough.

- Enough customers.
- Enough time.
- Enough freedom.

Design a business around your ideal life.

Don't let your life be dictated by the endless chase for growth.

That's the opposite of the default path.

That's anti-scale.

👋 If you enjoyed this, you'll enjoy my newsletter called Unsubscribe.

Short essays for people stepping off the default path to build a life they love, supported by work they enjoy.

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Confession: I've had impostor syndrome for over 20 years.

Turns out, it's pretty normal.

Almost every high-performing person I know faces the same struggles:

- Feeling fraudulent
- Lack of confidence
- Fears of irrelevancy
- Chasing other people's success
- Wondering, “Am I good enough?“

In a weird twist, this is what keeps them moving forward, too.

So, here's some great news:

I've never met a bottom performer with impostor syndrome.

There's nothing to feel like an impostor about when you aren't good at what you do.

So, if you have it?

Be happy.

You're probably pretty darn good at what you do.

And it's OK to worry.

Welcome to the club.

~~~

If you found this helpful, consider resharing ♻️ and follow me Justin Welsh for more content like this.
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The knowledge between your ears is worth $100,000+

Think about what you've learned over the last 3-4 years.

Is there something valuable to a person who is behind you on that very same journey?

Share that knowledge through content!

That's where the magic is.

But, it's critical to remember this in the beginning:

1) Nobody will care about you
2) Somebody will say something mean

If you can get over those 2 things, you're in good shape.

There are 4.95B internet-connected people in this world.

Can you sell 7, $40 products each day to help people?

Or 2, $137 products each day?

If you can, you have a $100k business.

The people that win at this game are the people that get started and take action.

And remember - nobody is doing this “perfectly“.

Everyone is figuring it out as they go.

Why not you?

~~~

If you found this helpful, consider resharing ♻️ and follow me Justin Welsh for more content.
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Stop waiting. Start acting.

Because time is ticking.

And with that, so are your opportunities.

When you wait for the “perfect moment,“ you miss golden chances to take action, learn, and get better.

I get it.

Every decision can seem wildly important when you're building your own thing.

But waiting around is often self-sabotage.

Paralysis through perfectionism is real.

The world isn't going to pause. So, why should you?

So make that move.

Seize the moment before it's another missed opportunity.

Here’s how to break through fear and get started: https://lnkd.in/egbNHVx3
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Nobody owes you an opportunity.

It's up to you to create your own.

The easiest way to start is to stop asking a bunch of random people questions, and just do the darn thing today:

1. Choose an idea
2. Build a landing page
3. Connect Stripe/PayPal
4. Talk about it daily online
5. Direct people to the page
6. Make it easy to buy your thing
7. Reach out to people for feedback
8. Use the feedback to make it better

It's not easy. But it is simple.

The people doing this successfully aren't smarter than you are.

They just have an incredible bias for action and thick skin - they don't care about failing, because we all fail at some point.

You can get started in an afternoon.

Why not today?

~~~

✍️ What's action you've taken recently?
♻️ Reshare if this advice hits home for you.
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Most people are stuck.

Not because they can't move.

Because they think they need permission to write, or create, or start that business.

I get emails like this every day:

“Can I use a different tool?“
“Is it okay if I modify your advice?“

The answer is always yes.

You never needed to ask in the first place.

We're trained to wait for permission or seek validation before we make decisions.

In school, it's raising your hand.
At work, it's constantly getting sign off.

So, naturally in life, we freeze.

Sitting around, waiting for someone to say, “Go!“

But there's nobody there.

It's just you, standing at door, afraid to open it and walk right through.

The most successful people I know have stopped asking and started doing.

Take the Nike approach.

Just do it.

More here: https://lnkd.in/erVvHrRe
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I'll never promote myself by tearing down someone else.

I'll never promote my business by tearing another business down.

In a world of anger, vitriol, hate, and jealousy...

I'll continue to root for everyone.

Hope you'll join me.
Repurposing: The easiest way to more (and better) content.

If you want a simple process for repurposing, push your content through 5 questions:

1. What can I teach someone?
2. What did I observe during the journey?
3. How is this different than what others say?
4. What tools or lessons can I share in list form?
5. Why did all of this happen?

Here's how to do it: https://lnkd.in/e7zHMen9
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Your success isn't measured by the square footage of your house.

Or the car you drive.
Or the watch you wear.
Or the zip code you live in.

The most fulfilled people I know?

They're building businesses that serve their lives, not consume them.

3-4 hours of focused work daily.

The rest? Actually living.

No more:

• 60-hour weeks
• Missing family dinners
• Trading time for money
• Asking other people for permission

Just the freedom to design your days.

Want to build a business that fits your life (and not the other way around)?

I've helped 5,000+ entrepreneurs do exactly that inside The Creator MBA.

You'll learn:

→ How to pick the right business model
→ Systems to work less, earn more
→ Ways to automate everything
→ My exact tools and templates
→ Bonus: LinkedIn & X growth courses


Stop building someone else's vision...

Start building your freedom.

Learn more: https://lnkd.in/gBnHYrjW
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My career has 3 weird, distinct phases that started with complete failure for 7 consecutive years.

Phase I:

2003: Hired in pharma
2004: Fired
2004: Hired in pharma
2007: Fired
2007: Hired in med device
2009: Fired

Phase II:

2009: Hired in Tech
2010: Promoted to manager
2011: Promoted to Director
2013: Promoted to work for CEO
2015: Hired as VP of Sales
2018: Become CRO
2019: Hit $50M in ARR
2019: Quit

Phase III:

2019: Started a business
2019: $534k in revenue
2020: $413k in revenue
2021: $635k in revenue
2022: $1.73M in revenue
2023: $2.22M in revenue
2024: $3.97M in revenue (proj.)

Phase I was a disaster.

Phase II everything just flipped.

Phase III started by using what I learned in Phase II.

So, if you're lost, consider focusing an excessive amount of your time on finding that perfect job, business to start, or skill to build.

Something you absolutely love doing.

It's often a springboard in your career and life.

If you're interested in trying to build something yourself, start small.

Big things come from doing small things very well.

Here are my 2 favorite ways to start small: https://lnkd.in/e58rapJc

Pick one and take action.
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The ultimate status symbol is free time.

✌🏻
“0% of billion-dollar companies were built on a 9-5 schedule.”

I saw someone post that yesterday.

She went on to suggest that if you want to build something “truly extraordinary“, you have to sacrifice balance and give everything you’ve got for years.

I understand the sentiment.
Ambition requires effort.

I responded:

Don't conflate “billion-dollar business” and “something extraordinary.”

I know plenty of extraordinary businesses that are $100K, $1M, or $10M.

Sure, the point is somewhat valid.

Big things require hard work.

But revenue isn’t always the best proxy for how extraordinary something is.

That comment hit a nerve.

Because not everyone wants a billion-dollar valuation.

And even if you do, you most likely wouldn't get there in 100+ lifetimes.

We don’t want to work 100-hour weeks chasing someone else’s definition of success.

We want to build something meaningful, profitable, and sustainable on our terms.

Some people just want freedom.
Or purpose.
Or peace.

And in 2025, those things are plenty extraordinary.
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The hustle 24/7 bros are misguided.

Because hard work ≠ productivity.

So, try this:

- Eliminate
- Simplify
- Automate
- Delegate

Whatever is left over are your 20% high-impact tasks.

Work like hell on those.

And if you don't know how to find them, consider calculating your Impact-To-Time Ratio.

Here's exactly how in 5 simple steps: https://lnkd.in/eGM6XZnr
Post image by Justin Welsh
The “always-on“ culture is killing us.\n\nYour phone buzzes at 7 PM.\n\nYour heart drops.\nDinner goes cold.\nFamily time gets interrupted.\n\nWe've normalized total insanity.\n\nWhen did we decide that:\n\n- Every message needs an instant reply\n- Every email demands immediate attention\n- Every notification deserves our time\n\nHere's what I believe:\n\nThat “urgent“ message? It can wait.\nThat “ASAP“ request? It's not life-or-death.\nThat after-hours email? Tomorrow exists.\n\nDon't sacrifice your mental health because of someone else's poor planning.\n\nYou're a human being.\nNot a productivity machine.\n\nThe real urgency isn't in responding to messages.\n\nIt's in escaping this situation.\n\nI write to 175,000+ entrepreneurs in my newsletter every Saturday morning to teach them how.\n\nJoin and get one actionable piece of advice each week: https://justinwelsh.me\n\nSee you on Saturday.
Post image by Justin Welsh
My one-person business does $169k/mo in revenue.

It costs me $623/mo + 2.9% to run it.

Here are the 11 no-code tools in my tech stack:

Learn more with my Free Tech Stack list.

Grab it here: https://lnkd.in/emNvaeYG
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The overnight success myth:

“Must be nice.“
“You got lucky.“
“Wish I had your advantages.“

What they don't see:

• 2,119 days of daily writing
• 8,000+ hours of learning
• 15+ failed experiments

My “overnight“ success took 6 years.

Most people:

• See the highlight reel
• Ignore the grind
• Think they can't do it

Winners know:

• Success is an iceberg.
• Luck is manufactured daily.
• The work happens in darkness.

Stop waiting for your break.
Start building it.

I documented every everything that worked over the last 2,119 days.

And I sent my complete 8-figure playbook to 185,734 people yesterday.

Read it free here: https://lnkd.in/eABypvdg
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