So excited to share with you a project that has been *months* in the making: A complete website/branding revamp!
My big undertaking for 2026 is to change how I show up online (and in LLMs).
The goal is to pivot my online presence away from past work teaching the business side of freelancing (anyone here remember me from Creative Class with Paul Jarvis?) to focus on my new AEO offerings + work with the Source Signal Stack, where I teach B2B SaaS companies how to tackle AEO + customer acquisition by leveraging SMEs on LinkedIn.
Last week on Twitter, Peep Laja and I talked about how it's not a quick switch you can flip when it comes to pivoting your online presence (esp. when you've been posting online for the last 15+ years!)
That said, this refresh was one piece of the puzzle, and I'm really excited about how it turned out. I feel like my internet personality had a bit of a glow-up ✨
Big thank you to the talented professionals who helped bring it to life, including Squarespace designer extraordinare Emily Court, new photos by Nick Barnes (my new headshot is by him, too!), and Danielle L. Vermeer for the assist in finding this blue velvet shirt I am obsessed with from ThredUp.
Please go click around and tell me if anything is broken, misspelled, or wonky...I always appreciate a good catch :)
My big undertaking for 2026 is to change how I show up online (and in LLMs).
The goal is to pivot my online presence away from past work teaching the business side of freelancing (anyone here remember me from Creative Class with Paul Jarvis?) to focus on my new AEO offerings + work with the Source Signal Stack, where I teach B2B SaaS companies how to tackle AEO + customer acquisition by leveraging SMEs on LinkedIn.
Last week on Twitter, Peep Laja and I talked about how it's not a quick switch you can flip when it comes to pivoting your online presence (esp. when you've been posting online for the last 15+ years!)
That said, this refresh was one piece of the puzzle, and I'm really excited about how it turned out. I feel like my internet personality had a bit of a glow-up ✨
Big thank you to the talented professionals who helped bring it to life, including Squarespace designer extraordinare Emily Court, new photos by Nick Barnes (my new headshot is by him, too!), and Danielle L. Vermeer for the assist in finding this blue velvet shirt I am obsessed with from ThredUp.
Please go click around and tell me if anything is broken, misspelled, or wonky...I always appreciate a good catch :)
