Katelyn Bourgoin

Katelyn Bourgoin

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2 viral posts with 253 likes, 158 comments, and 2 shares.
0 image posts, 0 carousel posts, 0 video posts, 2 text posts.

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Best Posts by Katelyn Bourgoin on LinkedIn

I hate that every social platform is switching to an interest algo.

I haven’t really noticed a big change in my own post performance.

But my user experience is considerably worse lately.

My feed is full of AI overhypers, obituaries, rage bait, and brain rot.

These interest algos assume that the things people pay attention to are what they WANT to pay attention to.

But that’s not how attention works.

Of course we notice the obituaries.

Of course we stop scrolling for the post trauma dumping or rage baiting.

But we usually don’t *want* more of that in our feeds.

We followed people on social because of who we want to *become*—huge emphasis there.

We followed them because their content was useful to us.

It’s frustratingly autocratic that all the social networks are like, “oh you intentionally chose to get business content from this person? Too bad. Here’s a fear-mongering post from an AI grifter and a hot girl sharing her childhood trauma instead. Enjoy!”

I spend less and less time here lately.

How ‘bout you?


P.S. I’m posting over on Substack now. Let’s connect there.
Consistency < Repetition


It’s better to show up less often with the same core message than to post new ideas daily

We trust a message more when we’ve heard it on repeat

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