Kristy Campbell

CAN THIS LOGO CONVERT TO BLACK & WHITE? 🤔

After sharing this logo a while back on socials I had this comment - wondering could this highly detailed logo convert to black and white?

The answer is yes. But you need to work at it and manipulate it to perfection.

The trick is to understanding that one logo family in one colour way isn’t the ONLY logo family you need to create.

Create logo families and colours ways based on what’s needed for the brand.

Spend time carefully removing the additional detail, subtracting shapes and inverting the design.

If you do, you CAN result in a logo family that transforms a highly detailed and multi-coloured logo family into a monochrome and effective logo family.

One logo, one colourway isn’t the answer to your brand identity.

#logodesigns #logomaker #brandidentiy #visual identity

Next time you design a logo, don’t forget to…

ADD PERSONALITY 🔥

Personality can be added in various ways depending on the type of personality you are trying to achieve. But you’ll be missing a beat if you have a wordmark that solely relies on the personality of a specific type, because ultimately this could lead to you looking like everybody else who uses that typeface.

But how do we make those subtle, or dramatic customisations that enable your design to ooze more personality. Go back to your brief and look into your goal. In this case; we aimed to create a design that ‘captured the essence of our monstrous-sized sandwiches’. So, I bought the idea of ‘monster-sized’ into the design by pulling in small cutouts that reassembled a monster bite/teeth. And the result - a custom word mark that oozed personality whilst maintaining it’s cleanliness and simplicity.

#logomaker #logodesign #logocreation #Logoinspo #brandidentity #visualidentity

What does being in the creative industry mean? 🤔

IT MEANS U CAN BE F*CKING CREATIVE IN EVERY ASPECT OF YOUR BUSINESS.

Including your headshots and team pictures. Let this be a reminder that creativity doesn’t have to stop in your design work. It can be through the way you DO business, the way you interact with clients, your brand photography and so many other aspects of your business.

When it came to refreshing our brand photography I knew I wanted to go into it with a bang. I wanted it to scream ‘Pink Pony’ — and so we did. We even took Pedro on a field trip. And the results were just 👌

Photography: @wonderferris.commercial
Studio: @theeverroom
Behind the scenes footage: @socialjourneymarketing

#brandphotography #brandphotoshoot #creativity

Don’t create gradients like this… ✋🛑🙈

Stop wasting time dragging your swatches one after the other into your gradient panel - there is an EASY new way to make gradients within Adobe Illustrator. To apply your gradient simply;

✅ Select your vector

✅ Select the colours you would like in your gradient

✅ Find color options and scroll down to CREATE GRADIENT

And your gradient will be applied! Easy as that.

#adobeillustrator #adobe #illustratortutorial #illustratortutorials #logodesigner #brandboard