Kulsoom Shafa

I’m the first LinkedIn creator from my city (so proud)

I started from 0, just like so many others out there.

Exactly 14 months ago, I made a decision to build my brand on LinkedIn.

I had no leads coming in, no visibility, no community.

But today, I have a 22k-strong community and a $5k/month business.

I don’t chase clients anymore. They come to me.

I work from anywhere I want, with freedom I’d only dreamed of.

So to anyone thinking it’s too late or too hard, here’s my best advice: Start now.

It’s never too late to begin.

PS: Repost if this gave you that little push!

I achieved 1.1 million impressions on LinkedIn in the past 90 days!

(Hint: You don’t need a huge following to make an impact.)

And it's not just luck, it's strategy! PLEASE

These 10 strategies helped me go viral many times. 

1. I start posts with a strong hook → It grabs attention
2. I share personal stories → they create connections
3. I engage with comments early → foster community
4. I use visuals strategically → they boost shareability
5. I always keep my language simple →  clarity is key
6. I celebrate small wins publicly →  authenticity wins
7. I always use P.S in the posts → boost engagement 
8. I tag relevant people →  expand my reach naturally
9. I analyze my metrics → help improve future posts
10. I post consistently →  stay on top of mind matters

→ Bonus: Don’t forget to be yourself! Authenticity shines through.

These strategies have helped me create a premium presence online.

If I had to choose my top three strategies to implement forever, they’d be 1, 3, and 9.

Hope these tips help you go viral too!

(Repost for others ♻️ in your network)

P.S. Which strategy (1-10) do you find most effective?

I became a 6-figure freelancer in less than a year, but my life isn’t what you think.

Here’s the reality (and it’s not what you see on Instagram).

When I started freelancing, I dreamed of a perfect routine:

- Wake up at 6 am in the morning
- Coffee, exercise, and read for an hour
- Start deep work by 8 am, finish by 12 pm
- Relax, have lunch, and work deeply until 6 pm
- Enjoy dinner and watch my favourite series on Netflix

It's not just me, 99% of freelancers dream of achieving that perfect work-life balance.

But here’s the truth behind my 6-figure success.

- I wake up at 12 pm or sometimes 2 pm.
- Offer namaz and have my breakfast at 3pm
- Start working at 4 pm, deep work for 3 hours.
- After 7 pm, take client calls, then dinner with family
- At 11 pm, dive back into work and scroll social media (lol).
- My clients are in the US, so I work until 4 AM and then sleep

Some days, I take my laptop to a restaurant and work from there.
Other days, I spend the night scrolling reels on instagram aimlessly.

For me, work-life balance is a myth.
I work when I'm focused. I rest when I'm exhausted.

If you’re a freelancer, you don’t need a perfect routine.
You need a mindset to focus on your goals and deliver great results.

P.S: Stop chasing the perfect routine. Find what works for you and own it.

P.S.S. Do you believe in perfect work-life balance? Yes or No?