Mallika Some

No one cares if you’re a founder/CEO of a company

If they don’t get value from you, you’ll blend in the chaos.

I've audited 50+ B2B founder profiles in the last 6 months.
Most of them had the same problems.
I'm not going to sugarcoat it.

Here's the brutal truth about what I found:
1. Your headline is describing your job, not your value

You’re "CEO at XYZ Company"
So why should I care?
Your headline should make me stop scrolling.
We don’t need your job title.

2. Your About section is a biography nobody asked for

No body cares where you studied.
What year you founded your company.
Awards you won in 2019.
Write about the problem you solve.
Write about who you solve it for.
Make your reader feel seen.

3. You have no social proof anywhere on your profile

Not one testimonial.
Not one client win.
Not one case study.
You're asking strangers to trust you with their business.
Without giving them a single reason to.

4. Your featured section is empty
One post from 8 months ago.

A link to a website that doesn't work. Or nothing at all.
Your featured section is your storefront window.
Right now the lights are off.

5. There is no CTA anywhere
I read your entire profile.

I still don't know what to do next.
Call you? Email you? Book a meeting?
Make it one step.
Make it obvious.
Make it impossible to miss.

After fixing all 5 of these for my clients
Follower counts went up.
Inbound DMs started coming in.
Profiles started converting visitors into conversations.

One founder went from zero inbound leads to 3 client conversations in 60 days.
Just by fixing these 5 things.

If your profile has even one of these problems
You are leaving money on the table right now.
Not next year. Right now.

DM me "AUDIT" and I'll review your profile for free today.
I'll tell you exactly what's broken and how to fix it.

What's the most common mistake you see on founder profiles?

This is how I got 3 inbound leads from my last post.

1 year ago:
- I was posting consistently.
- Impressions were good.
- But no inbound leads.
- I started doubting myself. Almost quit.

This year:
- In March, 2 clients came from my posts only
- My April is 80% booked
- 3 deals closed in the 2nd week of April
- 2 clients have already started working with me

All this happened because I did not quit
Even when my posts didn't perform.
Rather, I changed my strategy:

I started talking about a problem my audience already feels
Then I agitated it:
→ You’re getting likes, not leads
→ You’re visible, but not valuable
→ You’re writing, but not converting

That’s where attention turns into intent.
Conversions happen when people feel the cost of not fixing it.
Do this:
- Speak directly to your audience’s problems.
- Let them see themselves in it
- Talk about one problem in one post

If you’re posting but not getting results, check this:
Are you talking to your audience or talking about yourself?