Manleen Kaur

I’m lowkey embarrassed to admit this.
But I used to hate writing.

Fr!! I used to get cold feet just thinking about it.

I didn’t know how to write, didn’t think I could write and LinkedIn genuinely scared me.

I used to read other people’s posts and think I could never write like that.

I used to overthink a lot about this
( fyi, I am an over thinker 😭)

So I stayed quiet for the longest time.

One day my dad said, start writing small 1 or 2 sentences atleast that will help me over come my fear for writing

So I did!

I observed how others wrote.

I kept asking questions to people
( sorry people if I have irritated you too much 😭).

I literally ate ChatGPT’s brain with every question I had about writing.

And slowly i started gaining confidence.

I went from 356 impressions to 38,202 and all I did was keep going.

Turns out I just had to talk to my dad.
( though he still can't explain what LinkedIn is and what I do)

The only thing that fixed my fear of writing was writing.

Now writing is one of my favourite things.
And I write for founders every single day.

The girl who was scared of LinkedIn now helps other people show up on it.

P.S. What’s stopping you from writing on LinkedIn right now?

I wish more founders knew this before they launched.


Your product doesn’t need to be perfect before you start building your personal brand.

But most founders think it does.

So they wait and when they launch the product, they don’t have an audience that trusts them to buy from them.

One of my clients waited until his product was 100% ready before even thinking about his brand.

He had a great product but nobody to launch it to.

While you’re waiting you’re already making connections, learning and making decisions that other people would want to hear about.

All of that builds more trust than any product feature post ever will

So the months you spent waiting were the months your audience could have been growing.

Are you waiting to be ready?

“You don’t have expertise in my niche. How will you write for me?”

A founder said this on our call and that’s a fair question.

So this is how I answered him:

1.) I do extensive research

I study the outliers in your niche, your audience’s real pain points and what content formats are actually working so we can use them for you specifically.

2.) I understand your voice first

The biggest ghostwriting mistake is writing in your own voice instead of the client’s.

I learn yours through voice notes, messages, calls and an onboarding form. I also ask exactly what words, styles and tones are a BIG no for you.

3.) I keep a document of everything

Every line that needed to be changed, every visual that the client didn’t like and why is recorded. I built this in the first month and refer to it every single time I write for you.

4.) I ask a lot of questions every week

What happened this week? What story do you want to share? What problem did you solve?

This is what makes it actually feel like you.

5.) My clients vouch for it

I have written for founders in niches I knew nothing about before working with them.

The results speak louder than my explanation ever will.

So if you want to skip the frustration of doing this yourself,

Book a call here:

https://lnkd.in/gsC8JSSp