Marketer Tips

Just a reminder of why good design is important:-)

Credit: Jackson Yew on LinkedIN

#design #marketing #marketingtipsforbusiness #marketingtips

Stop asking people to come up with ideas on the spot during meetings.

Creativity doesn’t happen on demand.

Credit: jsstansel on Twitter

Marketing advice:

Create content so good that your team is actually excited to share it on their own social accounts.

Credit: TheCoolestCool on Twitter

P.S. Join 74,346 marketers who benefit from our FREE email marketing newsletter: https://lnkd.in/ghddKgnZ

#marketing #marketingtips #marketingtipsandtricks #marketingadvice

Here's what most businesses get wrong

They focus on:
→ Random logo design
→ Generic color schemes
→ Template websites

But real branding is deeper:

1. Brand Strategy
Your foundation:
→ Purpose (Why you exist)
→ Vision (Where you're going)
→ Values (What you believe)

2. Brand Voice
How you speak:
→ Personality
→ Tone
→ Language style

3. Visual Identity
How you look:
→ Logo design
→ Color psychology
→ Typography
→ Image style

4. Brand Experience
How you deliver:
→ Customer service
→ Product Quality
→ User experience
→ Marketing Message

5. Brand Consistency
How you stay memorable:
→ Same voice everywhere
→ Cohesive visuals
→ Unified message

Branding is the process of creating a unique identity for a business, product, or individual. It includes elements like a logo, colors, messaging, and the overall experience that shapes how people perceive a brand. More than just visuals, branding is about building trust, recognition, and emotional connections with an audience.

“A brand is a person's gut feeling about a product, service, or organization.“ - Marty Neumeier


Credit: Arpan Karmakar

A person who stops marketing to save money, is the person who stops his clock to save time

Credit: zota_kenvi on Twitter/X

Marketing is great because everyone has advice on how to do your job better.

Credit: joeDmarti on Twitter

#marketing #job #marketingjob #marketingcareers

In 2011, Coca-Cola was facing 10 years of declining sales.

They came up with an idea that marketing textbooks would advise against -- but was genius in practice.

This one stupid idea made them an estimated $2 billion...

Idea: Remove the most iconic logo with years of brand identity.

And replace it with the 150 most popular names in each country.

This one marketing campaign turned around Coca-Cola's 10-year slump.

-----

Insight 1 - Personalisation turns products into gifts

If it has your friend's name on it, you can't help but buy it for them.

And if you've been having a rough day, it makes the drink taste better when it has your name on it.

Insight 2 - The best ads don't look like ads.

Millions of people uploading Coca-Cola bottles with their names on them.

It doesn't look like an ad -- which is why it's such a great ad.

Lesson 3 - Avoid Traditional Advice

“The opposite of a good idea can also be a good idea“ - Rory Sutherland

They avoided the first rule of branding. They removed their logo.

But it worked.

We are now seeing people criticize Elon Musk for killing the Twitter logo.

The problem: If he took Twitter public tomorrow, it would struggle.

The solution: If he took X the Everything app public tomorrow, it 10x's the value overnight.

Reality shapes perception.

But perception also shapes reality.

Credit: The_AdProfessor on Twitter/X

Marketing is a humbling profession.

Sometimes the idea you’re certain is going to work doesn’t work. Or the idea you know definitely won’t work for some reason does work. Or the thing that used to work stops working. You need to continuously learn, re-learn, and un-learn.

Credit: Matthew Kobach on Twitter/X

Marketing is great because everyone has advice on how to do your job better.

Credit: joeDmarti on Twitter/X

For the 100th time:

Marketing is not advertising.

Credit: LeboLion_SA on Twitter


#marketing #advertising #marketingtips101 #marketingtips

What I do: marketing

What I actually do: remind people that I know what I’m doing


Credit: alischwanke on Twitter/X

Marketing is an investment, not an expense.

If you want short term results, invest in sales.

If you want long term results, invest in marketing.

Stop cutting your long term strategy because money is tight in the short term.

Credit: jasonvana on Twitter

#marketing #investment #money #strategy #sales

A lot of C-level leaders on Linkedin lately 👀

Credit: Ricardo 🥦 Ghekiere (Hiring Front End Eng - VUE3)

Working in marketing means:

Your family and friends will never have a clue what you do for a living.

Credit: heyblake on X

What I do: marketing

What I actually do: Remind people that they need to stop changing their strategy every 30 days.

Credit: alischwanke on Twitter/X

That's it ?? 😱


I'm running short of hands to add more.....

Credit: Salman Hashmi

Marketing is not using some fancy words,

It's about talking to your consumers in their language.

Credit: VaibhavSisinty on Twitter/X

—

PS: Follow us Marketer Tips to become a better marketer.

Marketing is great because everyone has advice on how to do your job better.

Credit: joeDmarti on Twitter/X

Marketing funnel explained.

Thoughts?

Credit: The Marketing Millennials

I’m convinced every marketing team should have someone 100% focussed on repurposing their content.

Credit: JasonRBradwell on Twitter/X

Marketing is easy and can be done for free is probably the biggest misconception.

Credit: agarwal__gaurav on Twitter

#marketing #marke
tng

Not many people realize that consistency is a marketing strategy too.

Credit: samarowais on Twitter/X

All marketing job descriptions should include:

“must be willing to spend more than 50% of their time educating non-marketers of what marketing 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 is.

Credit: CardozaGab on Twitter/X

Meme marketing will soon be taught in college.

Credit: agarwal__gaurav on Twitter/X

What comes first when designing ads: design or copy?


We've found ourselves in this debate several times.

Copy gives me as a designer an idea of what the ad is about. However, it will also impact the arrangement of text and overall layout.


Ultimately, it's a trick question: what should come first is the idea - and the best ideas always spring from collaboration.

Credit: Mathilda Jurewicz

The best marketing doesn’t *feel* like marketing

Entertain me
Educate me
Inspire me
Delight me

Don’t just “market” to me...

Credit: KateBour on Twitter/X

Words That Mean More in Digital Marketing—Mind Blown! 💥

Words like “Traffic“, “Cookies“, “Organic“, and “Boost“ might sound familiar, but in digital marketing, they take on a whole new life! 🤯

𝐓𝐫𝐚𝐟𝐟𝐢𝐜 🚗
Real Life: “I’m stuck in traffic.”
Digital Marketing: “We need more traffic on our website.”

𝐂𝐨𝐨𝐤𝐢𝐞𝐬 🍪
Real Life: “I’ll grab some cookies.”
Digital Marketing: “Cookies help track user behavior online.”

𝐎𝐫𝐠𝐚𝐧𝐢𝐜 🌱
Real Life: “Organic tea is my go-to.”
Digital Marketing: “Organic reach = free, non-paid growth.”

𝐁𝐨𝐨𝐬𝐭 🚀
Real Life: “I need a boost of energy.”
Digital Marketing: “Let’s boost our ad performance with targeted campaigns.”
It’s amazing how the same words can mean something totally different in the digital world! 🤔

Credit: Nagarjuna Kolipaka

Once you understand marketing, you'll never look at an ad the same way again.

Credit: RichaaVaid on Twitter/X

A central rule in marketing:

A confused mind will always say “no“.

Avoid:
• Multiple CTAs
• Being clever
• Using puns

Be clear in your message and design.

Aim for understanding.

14 marketing superpowers

1. Empathy
2. Creativity
3. Curiosity
4. Listening
5. Copywriting
6. Intuition
7. Self Learning
8. Storytelling
9. Understanding people
10. Persistence
11. Consistency
12. Teamwork
13. Speed
14. Analytical

What would you add?

Credit: Dmurr68 on Twitter/X

Marketing is great because everyone has advice on how to do your job better.\n\nCredit: joedmarti on Twitter/X

Marketing tip: Don't give your customers too many choices.

It's distracting.

Your customers don't like to think too much.

So, it tanks your conversion rate.

Credit: TheJakeVictor on Twitter/X

The best marketing doesn't feel like marketing.
Entertain me, educate me, intrigue me and charm me.
Don't just “market“ to me.

Credit: VedikaBhaia on X

Marketing is all about psychology.

Understanding what motivates people.

Credit: Marketing Psychology

Great ideaaaaa….

Credit: The Marketing Millennials

Being genuinely nice is an underrated marketing strategy.

Credit: KateBour on Twitter/X