I stopped asking "What should we post?"
Started asking "What did we already say?"
When I started working with the ColdIQ team, I kept hearing the same thing on every call.
Content ideas were the biggest struggle.
"Millie, I don't know what to post about today."
"I feel like I'm repeating myself."
This happened with everyone - founders, team leads, senior operators.
Meanwhile...
Someone had just finished calls explaining our entire outbound methodology to prospects.
One team member had walked a client through automation that saved them 40 hours per week.
Another broke down why most agencies fail at scaling.
The disconnect was OBVIOUS.
The team had endless expertise flowing through daily conversations.
They just couldn't see it as content.
So I built a system that captures what already exists…
But you'll have to keep reading for the full breakdown!!
It's a packed one:
Step 1: Record everything
Your best content already exists in:
- conversations
- discussions
- meetings
- calls
The insight captures happen naturally when explaining concepts to real people. Recording eliminates the mental burden of remembering breakthrough moments.
Step 2: Tag the 'good stuff'
Bucket moments into strategic content categories:
- questions that become carousels
- objections that become case studies
- wins that become stories
This creates content asset libraries instead of scattered ideas.
Step 3: Review weekly
Your ICP reveals their pain points every week through calls, emails, questions.
Stop guessing what resonates.
Start documenting what prospects actually ask about.
Step 4: Turn conversations into assets
- objections become case studies
- questions become carousels
- wins become stories
Every conversation contains multiple content pieces when you know how to extract them.
Step 5: Automate the collection
Log DMs, emails, and transcripts into centralized systems.
Manual content gathering kills consistency.
SO automated collection ensures nothing valuable disappears.
Step 6: Let AI do the heavy lifting
Train Claude or ChatGPT to draft content in your voice.
Feed it conversation transcripts and watch it generate content frameworks.
AI amplifies your expertise without replacing your unique perspective.
Step 7: Make it a ritual
a. block 30 minutes weekly for content harvesting.
b. calendar-scheduled content planning beats inspiration-dependent creation.
c. consistent systems beat sporadic creativity.
Step 8: Train your audience to feed you ideas
Ask what people struggle with, run polls, collect feedback.
Audiences love sharing problems when they know you SOLVE them.
This system generates exponential content from linear effort:
- one conversation produces multiple posts
- one client challenge becomes a content series
❤️🔥 What conversations are you having that could become content? Drop them in the comments.
PS. Just hit 10k followers using this exact system - your knowledge is more valuable than you think!
Started asking "What did we already say?"
When I started working with the ColdIQ team, I kept hearing the same thing on every call.
Content ideas were the biggest struggle.
"Millie, I don't know what to post about today."
"I feel like I'm repeating myself."
This happened with everyone - founders, team leads, senior operators.
Meanwhile...
Someone had just finished calls explaining our entire outbound methodology to prospects.
One team member had walked a client through automation that saved them 40 hours per week.
Another broke down why most agencies fail at scaling.
The disconnect was OBVIOUS.
The team had endless expertise flowing through daily conversations.
They just couldn't see it as content.
So I built a system that captures what already exists…
But you'll have to keep reading for the full breakdown!!
It's a packed one:
Step 1: Record everything
Your best content already exists in:
- conversations
- discussions
- meetings
- calls
The insight captures happen naturally when explaining concepts to real people. Recording eliminates the mental burden of remembering breakthrough moments.
Step 2: Tag the 'good stuff'
Bucket moments into strategic content categories:
- questions that become carousels
- objections that become case studies
- wins that become stories
This creates content asset libraries instead of scattered ideas.
Step 3: Review weekly
Your ICP reveals their pain points every week through calls, emails, questions.
Stop guessing what resonates.
Start documenting what prospects actually ask about.
Step 4: Turn conversations into assets
- objections become case studies
- questions become carousels
- wins become stories
Every conversation contains multiple content pieces when you know how to extract them.
Step 5: Automate the collection
Log DMs, emails, and transcripts into centralized systems.
Manual content gathering kills consistency.
SO automated collection ensures nothing valuable disappears.
Step 6: Let AI do the heavy lifting
Train Claude or ChatGPT to draft content in your voice.
Feed it conversation transcripts and watch it generate content frameworks.
AI amplifies your expertise without replacing your unique perspective.
Step 7: Make it a ritual
a. block 30 minutes weekly for content harvesting.
b. calendar-scheduled content planning beats inspiration-dependent creation.
c. consistent systems beat sporadic creativity.
Step 8: Train your audience to feed you ideas
Ask what people struggle with, run polls, collect feedback.
Audiences love sharing problems when they know you SOLVE them.
This system generates exponential content from linear effort:
- one conversation produces multiple posts
- one client challenge becomes a content series
❤️🔥 What conversations are you having that could become content? Drop them in the comments.
PS. Just hit 10k followers using this exact system - your knowledge is more valuable than you think!