MJ Smith

MJ Smith

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Managing up to the CEO is the job
Justifying the investment in brand is the job
Inserting yourself into the right product convos is the job
Getting sales to see you as a strategic partner (not an order taker) is the job
Providing business reasoning for creative bets is the job
Advocating for your team to be paid at or above market rates is the job

You don't have to like it, but...

If you're going to be a marketing leader, you owe it to your team to be good at it.
We're going to build an AI-native content team at CoLab, and I'm hiring for the Editor in Chief.

If you want to get paid to build the AI playbook that every other content marketing org copies for the next 5 years, this is the role for you.

Here's the scope:

Our mission is to scale high quality content, not AI slop. That's going to start with the strategy.

This role will revolve around producing content series -- nothing will be one off.

This allows us to spend an unreasonable amount of time defining strategic guardrails for each series on the front end.

This part is human-centric on purpose: people defining content offers for other people.

Once the series is defined, you'll work with CoLab's in-house technical team to design a team of AI agents that handles series production end to end:

-How do we scan internal and external data sources to identify topics and hooks?
-How do we prep for and execute SME interviews?
-How do we turn those unique insights into compelling content?
-How do we repurpose and distribute across channels?

You'll remain involved as the orchestrator, editor in chief, and final arbitrator of taste.

We have one (soon to be two) technical resources dedicated to supporting internal tool build outs like this full time.

You are:
-An experienced content marketer: you know what good looks like, because you've done it yourself the old fashioned way
-A bit of a hacker: you want to be on the forefront of what's next with AI
-Customer obsessed: you think of content like a product that must be competitively differentiated and earn attention

My preference is to hire this role full time in house, but if you are exceptional and in house is a deal breaker, I am open to considering a contractor or *nimble* agency. DM me.

For full time applicants: more info on how to apply in the comments 👇

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