Itâs that time of year again when everyone who hit their goals shouts about it.
And anyone who didnât spirals with every celebratory post from their competitors.
If youâre sat there wondering how everyone-and-their-mum is making 6-figures,
While youâre struggling to sell a ÂŁ100 coaching session despite five plus years of experienceâŠ
I have good news.
The reason your competitor is smashing it has nothing to do with paying some magic high-ticket coach you canât afford.
And everything to do with their personal brand.
They didnât stumble into some secret corner of the internet reserved for chosen ones.
They did one thing early that most experienced professionals avoid because it feels uncomfortable.
They decided how they wanted to be perceived.
Then went and built their content around that decision.
Then they made sure that content got seen.
In practice this looks like:
â Repeating the same ideas from different angles instead of constantly reinventing themselves.
â Investing in support like they know their business will succeed.
â Actual focused work rather than spending hours procrastinating over a Canva presentation nobody even asked for.
Meanwhile, the âexperienced professionalsâ are:
â Hiding behind qualifications.
â Over explaining instead of positioning.
â Getting riled-up by every Stripe notification post a competitor shares.
They are treating their business like a career.
Showing up like the reliable-employee.
Thatâs a strategy.
Itâs just not a profitable one.
And anyone who didnât spirals with every celebratory post from their competitors.
If youâre sat there wondering how everyone-and-their-mum is making 6-figures,
While youâre struggling to sell a ÂŁ100 coaching session despite five plus years of experienceâŠ
I have good news.
The reason your competitor is smashing it has nothing to do with paying some magic high-ticket coach you canât afford.
And everything to do with their personal brand.
They didnât stumble into some secret corner of the internet reserved for chosen ones.
They did one thing early that most experienced professionals avoid because it feels uncomfortable.
They decided how they wanted to be perceived.
Then went and built their content around that decision.
Then they made sure that content got seen.
In practice this looks like:
â Repeating the same ideas from different angles instead of constantly reinventing themselves.
â Investing in support like they know their business will succeed.
â Actual focused work rather than spending hours procrastinating over a Canva presentation nobody even asked for.
Meanwhile, the âexperienced professionalsâ are:
â Hiding behind qualifications.
â Over explaining instead of positioning.
â Getting riled-up by every Stripe notification post a competitor shares.
They are treating their business like a career.
Showing up like the reliable-employee.
Thatâs a strategy.
Itâs just not a profitable one.