My experience with Dhoni
I entered the set where the legend, darling of masses & classes was shooting for Emcureās ad. My mind raced to 2 months back, a boardroom with Emcures top leaders who were engaged in an animated discussion on why Dhoni ? āHe embodies Emcures values of hunger, honesty & humility. Heās Captain Cool, resilient under setbacks, exactly like our journey of victory over innumerable obstaclesā
It didnāt take too long for everyone to nod in unison that this man embodied our very culture & values.
The ad campaign was also selected to reflect these values - caring for the ācure & beyondā to reflect how Emcure is committed to science & innovation that brings affordable care to positively impact lives. Both Dhoni & Emcure believe in going that extra mile ā¦
As I headed over to meet him, I watched in awe as he smiled & patiently followed the directors instructions, no starry airs just a vibe of simplicity & sweetness. Him & I were to regurgitate a 30 sec script by the director. I asked him to not follow the script & just have an informal chat with me & share his leadership mantras. The otherwise quiet man got energised & beautifully spoke for 10 mins about what āmasalasā he looks for. A 10 min chat, no script, just straight from the heart !
This chat will be released soon & willā¦as always, win many hearts. Not just for the leadership mantras but for the energy that shines through when a pure heart speaks.
As I left the studio, I finally understood what makes this man such a hero⦠so popular, so reveredā¦. itās not just his cricket or leadership skills, itās the kindness & empathy that radiates through his eyes, his smile, his words & his actions ! This is what endears him to all ā¦.Truly a champion of champions ā¦