Many LinkedIn users do not suffer from a Content Problem. Rather, many suffer from a Visibility Problem.
Being seen is different than creating more posts. It's about leaving an impression that will last. Right now, you're very effective at what you do. Your projects are successful; you receive excellent feedback. But beyond your close network, nobody knows you exist.
Nobody is discussing your accomplishments or referring to you. Nobody is considering you as an option when potential opportunities arise. This isn't due to a lack of ability. The issue lies with the "signal" you send out into the world.
The difficult reality is: LinkedIn does not reward the best, it rewards the most visible, valuable people. These two categories are not interchangeable. A person may be exceptionally talented... yet completely invisible. Alternatively, a person may be unremarkable... yet ubiquitous. Guess who gets picked?
Visibility is not self promotion. It is translation. Taking the things you know, the things you do and the things you see... and making them understandable by others. Many people remain invisible because they commit three errors:
1. They write with complexity rather than clarity. Clarity attracts attention while complexity repels it.
2. They write only informational content rather than offering perspective. There is a lot of information available today; however there is little perspective offered.
3. They attempt to communicate with all of their readership rather than finding their niche audience.
If you wish to become visible, follow these steps:
1. Identify a lane: In other words, determine what you wish to be recognized for. If someone were to describe you in one sentence, what would that sentence be?
2. Share your thought process rather than merely sharing your successes. Don't simply tell people what has happened; explain why it was important. That is how authority is created.
3. Establish consistency so you are recognizable: People tend to build trust based upon familiarity. Consistency breeds familiarity.
4. Explain your ideas in simple terms: If people must decipher you in order to understand your message, then they will skip over you.
Here is the common error that most people overlook: You don't become well-known when something goes viral. You become well-known when people begin stating: "I keep seeing your name everywhere." At this point, inbound begins, opportunities begin to evolve and your name gains power prior to entering a meeting.
In conclusion: You are not competing against others' talents. You are competing for recognition. Recognition must be earned (not awarded). If you have achieved success at your profession, yet continue to find yourself overlooked... it's time to focus on becoming visible.
💬 What do you want to be known for on LinkedIn?
Follow Nataraj Sasid
Being seen is different than creating more posts. It's about leaving an impression that will last. Right now, you're very effective at what you do. Your projects are successful; you receive excellent feedback. But beyond your close network, nobody knows you exist.
Nobody is discussing your accomplishments or referring to you. Nobody is considering you as an option when potential opportunities arise. This isn't due to a lack of ability. The issue lies with the "signal" you send out into the world.
The difficult reality is: LinkedIn does not reward the best, it rewards the most visible, valuable people. These two categories are not interchangeable. A person may be exceptionally talented... yet completely invisible. Alternatively, a person may be unremarkable... yet ubiquitous. Guess who gets picked?
Visibility is not self promotion. It is translation. Taking the things you know, the things you do and the things you see... and making them understandable by others. Many people remain invisible because they commit three errors:
1. They write with complexity rather than clarity. Clarity attracts attention while complexity repels it.
2. They write only informational content rather than offering perspective. There is a lot of information available today; however there is little perspective offered.
3. They attempt to communicate with all of their readership rather than finding their niche audience.
If you wish to become visible, follow these steps:
1. Identify a lane: In other words, determine what you wish to be recognized for. If someone were to describe you in one sentence, what would that sentence be?
2. Share your thought process rather than merely sharing your successes. Don't simply tell people what has happened; explain why it was important. That is how authority is created.
3. Establish consistency so you are recognizable: People tend to build trust based upon familiarity. Consistency breeds familiarity.
4. Explain your ideas in simple terms: If people must decipher you in order to understand your message, then they will skip over you.
Here is the common error that most people overlook: You don't become well-known when something goes viral. You become well-known when people begin stating: "I keep seeing your name everywhere." At this point, inbound begins, opportunities begin to evolve and your name gains power prior to entering a meeting.
In conclusion: You are not competing against others' talents. You are competing for recognition. Recognition must be earned (not awarded). If you have achieved success at your profession, yet continue to find yourself overlooked... it's time to focus on becoming visible.
💬 What do you want to be known for on LinkedIn?
Follow Nataraj Sasid