Nick Broekema

12 tools I use to create content ↓

Storytelling on LinkedIn is hard.

Building 6-figure businesses with it is harder.

So instead of Louis pretending he knows everything, he figured he'd ask the best storytellers he knew:

Matt Barker
Jacob Pegs
Nick Broekema

to learn all secrets about attracting a combined 310,455 followers

(while running 6-figure businesses)

using storytelling.

45 minutes.
No sales pitch.
Pure value.

From LinkedIn's finest.

If you've been told to "use storytelling", but you don't know how to do it to get clients.

This is your event.

See you there!

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Lesson 1: copy other creators (I stole Louis Butterfield's post copy and visual)

Lesson 2: sign up for the event below

https://lnkd.in/e9g_m9hC

PS. I can't guarantee 'minus the cringe'

Most people struggle with the algorithm and Matt Barker gets 200k impressions talking about lentils.

Yesterday he ran a copywriting masterclass in my cohort.

Here's the good news:

You don't have to talk about lentils (unless you want to).

I'm spilling Matt's secrets below.

Here's where most people go wrong with writing:

- They teach tips without context → no trust
- Case studies are too big → no relatability
- Hooks lack story → no reason to read
- AI writes the post → no personality

How to fix it:

1. Write from lived experience:
“A client paused our project for 2 weeks. Here’s why it worked out — and what to do if it happens to you.”

2. Use the flow:
This happened → why → how → proof.

3. Use the 7-day rule
Every Monday, list what happened last week.
Example: “We changed our onboarding, and retention jumped 14%.”
Each bullet = a post.

4. Share small wins
Skip the “100K in 30 days” stories.
Instead: “Client grew from 5K → 7K in 4 weeks.”
Feels real, not staged.

5. Mix 3 buckets
→ Skill: your craft and frameworks
→ Work: client stories, results, process
→ Life: light personal context that shows who you are

6. Use MagicPost to operationalize
→ Import your own writing style
→ Reuse high-performing templates
→ Schedule posts directly
→ Manage client accounts in one view

Simple template:
“This happened. Here’s why. Here’s how you can do it too.”

It's a dead simple process using what you already know.

Heads up: I might be talking about steak next week.

A client closed over €30K in new revenue in our first month after we deleted 80% of their offer.

But first I noticed common problem in their deck:

- Framework overload
- Text-heavy explanations
- Options and sub-options
- Long lists of deliverables
- Big promises hard to fulfill

It often happens with new offers:

You're not 100% confident yet so you add more.

But strong offers rely on clarity - not on volume.

We limited all categories in the deck to (max):

- 3 core pain points
- 3 relevant client examples
- 3 ways to engage or invest
- 3 clear steps in your process
- 3 solutions tied directly to pains

... etc

Up to 3 points is easy to remember - for leads AND you.

(sometimes fewer = even better)

Adding more leaves people overwhelmed/confused.

Once we applied that, prospects reacted differently.

- From: "Interesting but it's too much for what I need"
- To: "It's exactly what I need - like you read my mind"

Sales calls became easier.

How to solve this yourself:

1. Analyze your sales transcripts with AI
2. Let it summarize what your prospects want
3. Let it compare the output with your expertise
4. Condense it to 3 points per category (see above)
5. Tell it to dumb it down so your mom gets it (no joke)

The output should be >75% ready to go.

Don't sell your entire toolbox.

Sell clarity.