Nikolai Langley

DROPS Brand Identity ☕

The folks at Drops believe that good-quality coffee should be everywhere. That is why they decided to open Drops Coffee Shop in their small hometown — Pskov, Russia. Anna Gordeychuk's goal was to make this place visually outstanding through its brand identity.

The main visual anchor of Drops is its logo. It is friendly, smooth, yet charismatic. The accent logomark is balanced with an easy-to-read text font, forming the cornerstone of Drops' visual identity. With colors, Anna decided to keep it simple and go back to the basics. That’s why the Drops brand palette consists of natural coffee colors — black, milky, and light brown.

Pamipe Brand Identity 🐶

Pamipe is at the forefront of the pet food revolution, and ONMI Design took on the challenge of developing its identity for this home subscription feed service. The Pamipe family approached with a challenge: In a market inundated with new startups, Pamipe needed to stand out. While they offered top-quality food, services, and customer care, they risked going unnoticed.

Onmi Design’s approach was to break away from the conventional and position Pamipe as a leader in its field. By steering clear of the traditional, overly sweet marketing tactics often seen in the pet food industry, Pamipe emerged as a brand that celebrates pets' natural instincts. This refreshing tone, coupled with a modern and straightforward message, sets the brand apart as one that speaks to pets and their owners alike. From its origins in Murcia, Spain and reaching the world, Pamipe was created to grab attention, offering the kind of food your pet would choose if they could.