Nike just reclaimed its spot in culture ๐
After 27 years, Nike finally returned to the Super Bowl stageโand they did it with a statement:
๐ช๐ผ๐บ๐ฒ๐ป. ๐ฆ๐ฝ๐ผ๐ฟ๐๐. ๐๐ฒ๐ด๐ฎ๐ฐ๐.
This is IP-building at its finest if you ask me.
With Wieden + Kennedy behind the creative, a Led Zeppelin soundtrack, Doechii narrating, and a stacked lineup of athletes like Caitlin Clark, Aโja Wilson, ShaโCarri Richardson, and Alexia Putellas, Nike is doing more than selling shoes.
Theyโre cementing their legacy as the brand that writes the future of sport.
The brand that speaks up.
And hereโs why this move matters:
๐ ๐๐ ๐ฟ๐ฒ๐ฐ๐น๐ฎ๐ถ๐บ๐ ๐ก๐ถ๐ธ๐ฒโ๐ ๐ฐ๐๐น๐๐๐ฟ๐ฎ๐น ๐ฑ๐ผ๐บ๐ถ๐ป๐ฎ๐ป๐ฐ๐ฒ.
For years, Nike thrived on moments that shaped cultureโnot just responded to it.
This campaign puts them back in the conversation.
๐ ๐๐ ๐ฟ๐ฒ๐ถ๐ป๐ณ๐ผ๐ฟ๐ฐ๐ฒ๐ ๐๐ต๐ฒ๐ถ๐ฟ ๐บ๐ผ๐๐ ๐๐ฎ๐น๐๐ฎ๐ฏ๐น๐ฒ ๐๐ฃ: ๐๐ต๐ฒ ๐ฎ๐๐ต๐น๐ฒ๐๐ฒ.
Nike has always been about storytelling through athletes.
By doubling down on womenโs sports, theyโre expanding the definition of greatness in a way that feels both inevitable and necessary.
๐ ๐๐ ๐ฎ๐น๐ถ๐ด๐ป๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ฏ๐ถ๐ด๐ด๐ฒ๐๐ ๐ฐ๐๐น๐๐๐ฟ๐ฎ๐น ๐๐ต๐ถ๐ณ๐ ๐ถ๐ป ๐๐ฝ๐ผ๐ฟ๐๐.
Womenโs sports are explodingโrecord-breaking attendance, massive media deals, and growing commercial power.
Nike isnโt just acknowledging this, theyโre OWNING the narrative.
To the untrained eye, this might look like a simple ad.
This is NOT just an ad.
Itโs a brand move with long-term equity.
PS. Play this LOUD and tell me you don't feel something great inside of you. Nike just giving us the best Monday motivation ๐ช
#Nike #BrandBuilding #SuperBowl #CulturalIP
After 27 years, Nike finally returned to the Super Bowl stageโand they did it with a statement:
๐ช๐ผ๐บ๐ฒ๐ป. ๐ฆ๐ฝ๐ผ๐ฟ๐๐. ๐๐ฒ๐ด๐ฎ๐ฐ๐.
This is IP-building at its finest if you ask me.
With Wieden + Kennedy behind the creative, a Led Zeppelin soundtrack, Doechii narrating, and a stacked lineup of athletes like Caitlin Clark, Aโja Wilson, ShaโCarri Richardson, and Alexia Putellas, Nike is doing more than selling shoes.
Theyโre cementing their legacy as the brand that writes the future of sport.
The brand that speaks up.
And hereโs why this move matters:
๐ ๐๐ ๐ฟ๐ฒ๐ฐ๐น๐ฎ๐ถ๐บ๐ ๐ก๐ถ๐ธ๐ฒโ๐ ๐ฐ๐๐น๐๐๐ฟ๐ฎ๐น ๐ฑ๐ผ๐บ๐ถ๐ป๐ฎ๐ป๐ฐ๐ฒ.
For years, Nike thrived on moments that shaped cultureโnot just responded to it.
This campaign puts them back in the conversation.
๐ ๐๐ ๐ฟ๐ฒ๐ถ๐ป๐ณ๐ผ๐ฟ๐ฐ๐ฒ๐ ๐๐ต๐ฒ๐ถ๐ฟ ๐บ๐ผ๐๐ ๐๐ฎ๐น๐๐ฎ๐ฏ๐น๐ฒ ๐๐ฃ: ๐๐ต๐ฒ ๐ฎ๐๐ต๐น๐ฒ๐๐ฒ.
Nike has always been about storytelling through athletes.
By doubling down on womenโs sports, theyโre expanding the definition of greatness in a way that feels both inevitable and necessary.
๐ ๐๐ ๐ฎ๐น๐ถ๐ด๐ป๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ฏ๐ถ๐ด๐ด๐ฒ๐๐ ๐ฐ๐๐น๐๐๐ฟ๐ฎ๐น ๐๐ต๐ถ๐ณ๐ ๐ถ๐ป ๐๐ฝ๐ผ๐ฟ๐๐.
Womenโs sports are explodingโrecord-breaking attendance, massive media deals, and growing commercial power.
Nike isnโt just acknowledging this, theyโre OWNING the narrative.
To the untrained eye, this might look like a simple ad.
This is NOT just an ad.
Itโs a brand move with long-term equity.
PS. Play this LOUD and tell me you don't feel something great inside of you. Nike just giving us the best Monday motivation ๐ช
#Nike #BrandBuilding #SuperBowl #CulturalIP
