Prakriti Sharma

Life update: I'm now a fiancé 💍

The bar in 2026 is a woman who:


Does the inner work AND the LinkedIn work.

Both
Simultaneously
Unapologetically

Sure, be delulu but WITH execution

💚 The spiritual girlies who skip the strategy stay broke
💚 The strategy girlies who skip the inner work burn out

The woman who does both?
Unstoppable.

And probably on a flight somewhere right now because her business runs without her.

✨ Be HER ✨

It's the hottest thing you can do in 2026 - believing you deserve $10K+ months AND making sure your messaging actually reflects it.

My friends: "you don't have a boss though"


Me: I have a boss. She's me. And she's unhinged.

I know this take is spicy, but:


I don't do free strategy calls.

If you need 45 minutes of my expertise to decide whether to hire me, you're not my buyer.

💚 My buyer has already read my content
💚 Already resonated with how I think
💚 Already knows this is the person

The call is a formality.

The person who needs a free 45-minute call?

👉 They want to pick my brain, collect my frameworks,
👉 say "this was so valuable, let me think about it,"
👉 and then either do it themselves (badly)

OR

👉 hire someone cheaper to execute what I just handed them for free.

I did this for months before I caught on.

Giving away my best thinking to strangers who were never going to pay me and calling it "building relationships."

So I stopped.

Now everyone goes through pre-qualifying questions before we ever speak.

The sales girlies are going to come for me now
"But Prakriti, the call is where you build trust!"

If your buyer needs 45 minutes of your time for free before they trust you, your content isn't doing its job.

Period 💅

I never ask "are you interested?" on a sales call.


At least, not anymore.

That question hands the buyer an exit they weren't even looking for. Their brain shifts from "I'm in this conversation" to "wait, am I though?"

Congratulations, you just introduced doubt into a mind that was already leaning yes.

Instead I use the assumption close ⬇️

❌ I skip "so are you interested?" entirely and go straight to:

💚 "We'd start with a full audit of your positioning. Week one would look like..."

💚 "I'd want to start within the next two weeks. Does that timeline work for you?"

See what happened?

The buyer's brain never got the cue to re-evaluate.

It skipped straight to logistics.

And a brain that's busy thinking about timelines and start dates? That brain has already decided to buy. It just doesn't know it yet.

Every

"are you interested?" and "what do you think?" and "does this sound like something you'd want?"

...is you politely reopening a decision your buyer had already made in your favour.

And then you wonder why they "need to think about it."

What's something you've stopped saying on sales call?

"Charge your worth" is the worst pricing advice

Every time I hear this I lose a brain cell.

Your worth? Irrelevant.
I'm sorry. I know that stings.

But your buyer doesn't care what you think you're worth. Your buyer cares about one thing: how risky does it feel to pay this person this amount of money?

That's it.

That's the entire pricing game.

💚 A buyer will pay $10K to someone with 2 years of experience if the perceived risk of hiring them feels low.

❌ And they'll haggle a $2K price from someone with 15 years of experience if the perceived risk feels high.

What makes it feel risky? ⬇️

Your bio is vague = risky
Your DMs sound unsure = risky
Your CTA says "if you're interested" = risky
You over-explain your offer = risky (because it looks like you're convincing yourself too) You say "but we can figure something out" = extremely risky

What makes it feel safe? ⬇️

You talk about what happens when they work with you, not what's included = safe
Your content sounds like someone who's already decided who she is = safe
You name their problem before they do = safe
Your pricing comes with zero apology = safe

"Charge your worth" puts the focus on you.

Your buyer couldn't care less about your internal journey to self-worth. They care about whether paying you feels like a smart decision or a gamble.

Fix that and your pricing fixes itself.

Manifestation folks, can I tell you a secret about RAS?

You can hack your ICP's Reticular Activating System.

You know the red car theory: you decide to buy a red car, and suddenly there's a red car everywhere you go.

The car didn't multiply, surely
Your filter changed what it flagged as worth noticing

Your buyer is running that exact filter on her feed.

On you

Right now

Here's how you hack it:

Want to be the go-to name in your niche? Post the take you'd normally end with "but that's just me," and cut the ending. The position is the thing her filter catches. She scrolls past the disclaimer.

Want your audience to buy instead of applaud? Write the post that names who your offer is not for. Her filter stops on the woman who drew the line, not the one who left it open to everyone.

Want your buyers chasing you? Say the thing you've diagnosed about her situation that she's never heard out loud, and end on it. Delete "does this resonate?"

The version with nothing attached is the one your ICP screenshots.

Their RAS will do the job, if you do yours well.

LinkedIn folks, let's do something together?

So I saw this on X that said: "The amount of good things in your life depends on your ability to notice them."

So this week, I'm making it a mission to proactively notice the good things. Every night I'm gonna write down 3 things that went well that day and will be reporting back here on how it's going in a week.

Your life probably has way more good in it than you're currently registering, so who's trying this with me?

Psychology says you can get anyone to read your post if you...

start the post with "Psychology says..."

Okay, yeah, I baited you, but don't hate me just yet.

LinkedIn has become annoying with these posts lately:

"Psychology says..."
"Harvard found..."
"A Stanford study proves..."

Half the time, the study doesn't even exist.
But there's a reason they perform well.

Spending some time every day to learn psychology has probably been the single highest ROI investment I've ever made for my business.

Not for the clickbait hooks though lol

Look, businesses are built by humans.

Humans buy
Humans overthink
Humans procrastinate
Humans convince themselves they're being "logical"

Humans make emotional decisions and then spend the next five minutes convincing themselves they were logical.

Humans click on posts that start with psychology says... you get the gist.

The more time I spend understanding people, the easier everything else gets.

- Sales
- Writing
- Content
- Positioning
- Negotiation

Pretty much every problem in business becomes easier once you understand the human on the other side of it.

So yeah,

I absolutely baited you with "Psychology says..." But if you take one thing away from this post, let it be this:

Spend 20 minutes a day learning human psychology instead of chasing the latest LinkedIn growth hack.

When you learn how PEOPLE work...

Working the algo becomes easy peasy lemon squeezy.

Everything I've ever achieved started with...


A thought that scared me shitless.

👉 Quitting the $4,583/year job? Terrified and broke.

👉 Moving across the country alone with a one-way ticket? Scared.

👉 Starting on LinkedIn when all my friends thought it was cringe? Scared.

👉 Charging my first $1,000? Hands were literally shaking.

👉 Pitching to people who had 10x my experience? Wanted to throw up.

👉 Building a business that lets me fly to the Maldives, Japan, and wherever else I want on a whim? Didn't even know that was a life available to me.

Every single one of these started with me thinking

"This is insane, who do I think I am"

And then doing it anyway while my nervous system was screaming at me to stop.

✨ The girl who manifests and
✨ the girl who's scared can be the same girl

They usually are.

The difference is one of them:

✦ hits publish
✦ sends the DM
✦ names the price
✦ and books the flight anyway

I didn't wait to feel ready for any of it

I just decided that the version of me who has these things is more interesting than the version who's still journaling about it.

All this to say:

💚 Dream something that makes your stomach drop
💚 Do it before the fear finishes loading
💚 Repeat until your life is unrecognisable

Okay back to being scared and doing it anyway I go.

P.S. What's a dream you're currently chasing that terrifies you but you know you'll achieve it?

Every income plateau is an identity plateau in disguise.

You've optimised your offer. Twice.
You've changed your pricing. Three times.
You've tried a new content strategy every quarter.

- You've bought the course
- Done the masterclass
- Watched the free training

Revenue? Still. Not. Moving.

You know why? Because you keep trying to solve an identity problem with a business strategy.

And business strategies don't work on a woman whose internal operating system is still running on "don't be too much" and "who am I to charge that."

❌ $2K/month you: "I'd love to support you if you're open to it"
💚 $10K/month you: "Here's what we'd work on. Let me know if you want to move forward."

Same woman. Same skill. Same offer.
Different identity running the show.

❌ $2K/month you: rewrites the post 4 times because it felt "too bold"
💚 $10K/month you: publishes it and goes for a walk

❌ $2K/month you: adds "just my perspective" before every take
💚 $10K/month you: doesn't even consider it

Your offer didn't plateau.
Your content strategy definitely didn't plateau.

The version of you that's allowed to exist in public?

Now that you know has plateaued.

And no funnel is fixing that.

P.S. Once you work on your identity, messages like these (see below) becomes your new normal.

Did you know if you spend just 20 minutes a day learning psychology...

You'll understand people better

And if you understand people better, you'll communicate more clearly
And if you communicate more clearly, people will understand you faster
And if people understand you faster, they'll trust you sooner
And if they trust you sooner, you'll influence people more easily
And if you influence people more easily, selling becomes easier
And if selling becomes easier, you stop competing on price
And if you stop competing on price, you work with better clients
And if you work with better clients, you enjoy your work more
And if you enjoy your work more, you do better work
And if you do better work, you earn more
And if you earn more, you buy back your time
And if you buy back your time, you have more freedom
And if you have more freedom, you spend more time with the people you love

Funny how life can change because you spent 20 minutes a day learning why humans do the weird little things they do, yeah?

DON’T BE AVERAGE

1. Take every client call in a handstand
2. End every sentence in real life with "link in bio"
3. Forget music, listen to LinkedIn notifications on loop
4. Ask the flight attendant if they’re active on LinkedIn
5. Propose to your partner with a pdf, deck and a clear CTA
6. Sleep with your laptop open so opportunities can find you
7. Introduce yourself at family dinners as a "personal brand"
8. Get a tattoo of your engagement rate from your best-performing post
9. Don’t answer calls from your mother if it's not scheduled in your calendar
10. Tell your therapist you only have 30 minutes because you need to post during peak hours

I'm just a girl, standing in front of the LinkedIn algorithm, asking it to find me the women who know they are one identity shift away from changing their lives.

You're not sly, we see your resting pitch face.


Can we talk about coffee calls for a second?

Someone reaches out. "I'd love to pick your brain." "Let's connect, I think there's a lot of synergy here." "Would love to just chat and learn more about what you do."

Sounds innocent enough.

You get on the call, it's starts off half decent. They ask about you, your work, how you got started. But you can see they're not fully in the conversation. You can feel them waiting for the right moment. Mentally rehearsing their pitch. And then somewhere around minute seven, there it is.

The pivot.

The "so actually the reason I wanted to connect is..."

We see it. Every time.
You are not as smooth as you think you are.

Then there's the other version.

Same setup, same "let's just chat" energy, except this person has no pitch. What they have is a list of questions designed to extract as much industry knowledge from you as humanly possible in 30 minutes.

And they'll leave the call with enough information to go implement everything you just said without ever paying you a penny for it. Both versions are exhausting and if I'm being honest, a little pathetic.

If you want to pitch me, pitch me.

Send me a DM that says "here's what I'm selling and here's why I think it's relevant to you." I'll respect that infinitely more than a fake coffee call where we both pretend you're not about to sell me something.

It's why I haven't taken a coffee call in over a year now.

I'd rather have an honest 2-minute DM exchange than a dishonest 30-minute call where someone's pretending to care about my journey while waiting for their opening.

Is it just me or are you guys done with these fake networking calls too?

It took me 5+ years to master this positioning strategy, here's the breakdown and it's immediately applicable

Most people describe what they do in a vacuum.

"I'm a career coach"
"I'm a brand strategist"
"I help women with mindset"

Cool. So are 10,000 other people on this platform.

The strategy is called:

➡️ Positioning against the competition.

You'll now notice the smartest people in any industry are already doing it 🙃

Here's how it works ⬇️

Instead of describing what you do in isolation, you define yourself in relation to what already exists in your market.

You use what your buyer has already tried (and been disappointed by) as the frame that makes your positioning land instantly.

For example,

you'll see me talking about how most of you have already bought LinkedIn courses, spent money on 60-minute 1:1 strategy calls with "industry leaders"

or how you've followed every hack and trick from popular influencers, spent months if not years doing everything they said was right, only to end up with a community that loves your posts but never pulls their credit card for you.

That's me positioning against the competition.

I'm naming what you've already been through and where it fell short, so by the time I tell you what I actually do, your brain has already understood why it's different.

And this works in any industry ⬇️

1️⃣ If you're a nutritionist, you don't say "I help women eat healthier." You say "most of my clients come to me after spending two years cycling through calorie counting apps and generic meal plans that worked for about 11 days."

2️⃣ If you're a sales coach, you don't say "I teach people how to close." You say "most of my clients have already invested in sales scripts and CRM tools and still freeze the moment a buyer says 'let me think about it.'"

The buyer reading that who has lived through exactly what you just described doesn't need you to explain why you're different.

They already feel it. Because you just narrated their last 12 months back to them.

➡️ This is what positioning against the competition does.

➡️ It takes everything your buyer has already experienced and turns it into the reason they should work with you instead.

So go look at how you're currently describing what you do.

Are you talking about yourself in a vacuum? Or are you acknowledging the journey your buyer has already been on before they found you?

Because only one gets you a client.

This is NOT how you build client-relationships on LinkedIn:

Dropping "Great post!" on 50 profiles like you're checking boxes.
This IS how you build relationships:

Spending 10 minutes writing thoughtful responses to 5 posts.

1️⃣ Reference a specific sentence from their post (not just "great point!"). Example: "Your bit about client onboarding was really unique..."

2️⃣ Share what happened when YOU tried their advice. Did it work? Did it flop? What did you learn?

3️⃣ Tag someone in the comments who needs to see this. Make introductions. Connect people who should know each other.

4️⃣ Bookmark their post and come back 3 days later with "Hey, I implemented this and here's what happened..."

5️⃣ If they shared a struggle, offer ONE concrete resource. Not your sales pitch. An actual helpful thing.

Quality > Quantity. Always.

Friends, I need a favour.


Last week, I observed LinkedIn.

I did not post (I did show up in the comments and DMs though) and 2 things are clear:

1. Everyone is posting AI content
2. Everyone is tired of AI content

My feed is full of sh*t.

So I'm asking for a favour 🤲

Please tag people who post fun content.
Funny, strange, specific, whatever. Just real.

And yes, tag yourself if that's you.

Especially if that's you. I'd rather know you exist than wonder if anyone on here is still writing their own stuff.

Hi LinkedIn, this is how it’s done btw

With 310M monthly active users and ~134.5M daily active users...

LinkedIn has over 1.3 billion global members as of 2026.

And around 43% of all internet users have a LinkedIn profile.

Now onto the interesting part...

Only 1% of monthly users regularly post content.

BUTTTTT

Those creators generate over 9 billion impressions per week.

Also, over 71 million companies have LinkedIn Pages.

Are you now convinced?

Or do I need to add more stats to show you LinkedIn is THE place to be to build your brand to grow your business?

At 21, while most people my age were pulling all-nighters to party, I was building my career from one corner of my bedroom.

Before you come for me, this isn't your typical hustle-bro post, calm down.

During Covid, I was quarantined at home, in Sikkim, in a small village. There are barely 40-50 houses around. I COULD NOT go out to party if I wanted to.

And I was RESENTFUL for not being able to go out and party during the supposed "prime" of my life.

It gets worse.

I barely had any internet.
The phone network itself was shaky AF.

And if I wanted to use the internet, I'd have to stay still in one position and not move for HOURS. Moving meant the internet disappearing.

(Yeah, don't ask me the logic behind this, even thinking of those days irritates me, and if you've never dealt with slow internet, you'll never know the rage you have inside you lol)

Back then, I had also absolutely ruined my sleep cycle by staying up all night because for whatever reason, the internet was better at night.

I didn't know a lot of things at 21, but one thing I knew for SURE was that I had to leave if I wanted the life I dreamed of.

• So I stayed up all night watching YT videos
• signing up for webinars at odd hours of the night
• joining any random course I came across
• getting scammed a couple of times

...the whole shebang.

What's it that they say? "No one works harder than a woman who hates asking people for anything."

Yep, that was me.

Funny thing is, none of it felt monumental at the time.

So I guess this is a thank you to 21-year-old Prakriti.

- For putting up with the body aches
- For staying awake when nobody was watching
- For taking those tiny, invisible reps

They got us here.

Love you, girl.

devastated to report that every time i spend more time in my DMs my business gets noticeably better

Trying to helper-language your way into buyer attention?


Been there, done that (unsuccessfully)

I spent my first year on LinkedIn doing everything the feed told me to do.

- Post consistently
- Engage authentically
- Be helpful. Add value. Show up

Soon enough, I built a community of people who loved what I shared.

They called my content valuable. They said it resonated. But not one of them said they wanted to work with me.

Naturally, I thought I was doing something wrong with my content. So I posted more. I tried different formats. I tested hooks.

Nothing changed. Surprise surprise!

Turns out,I was speaking the wrong language.

Every post I wrote sounded like I was asking for permission. Like I was offering support. Like I was waiting to be chosen.

"Here's something that might support your growth"
"If you're struggling with this, I'm here"
"I'd love to help you with this"

It positioned me as a helper.

And decision-makers don't hire helpers
They hire authorities

So I made a decision ⬇️

I changed my positioning.

I rewrote my profile. I adjusted the language in every post, every comment, every DM.

❌ I stopped writing like someone offering support. ➡️ I started writing like someone who's already done the work and knows what happens next.

As a result,

👉 Connection requests started coming from the right people
👉 My profile views had my target audience consistently
👉 The quality of my comments improved too
And my engagement dropped

That's when I knew it was working.

Because now it was mostly the people who were actually looking for what I do.

You see, authority... filters.

It repels as much as it attracts And that's exactly what you want
So if you're getting engagement but no buyers, analyse the language you've been using.

P.S. More content, better hooks, and more lead magnets won't fix it.

You have to:
1. Step out of helper mode and into authority.
2. Sound like someone who's done the work, seen the results, and knows what's true.

You don’t get to explain your way into authority.

By the time someone lands on your profile,
the judgment has already happened.

They’ve decided:

- Whether you’re relevant
- Whether they trust you
- Whether you’re ahead of them or behind

This goes beyond attention.
You’re now competing for perception.

And perception isn’t formed by your bio or pitch.

It’s formed by inference.

And that's why your positioning matters. It creates instant conclusions in your buyer’s mind, without needing your help.

The people who nail this?
They’re the most precisely framed.

And this is starting to matter more than ever now because attention is shrinking.

So your low-trust, high-volume marketing?
Already burning out your buyer’s brain.

If you're not building a brand that’s psychologically sticky, you're building one that's forgettable.

And I don’t do forgettable.

P.S. All the slots are taken for 2025, and in 2026, I'm taking on fewer ghostwriting clients (more on this soon), so if your positioning needs working (and let's face it, it does), DM me "LinkedIn."

P.P.S. I'm starting work only in 2026 now, so if you need anything urgently, I'm NOT your girl.

Are you letting buyers use anchoring bias to price-shop you?

You know the DMs when a potential buyer says "I've been talking to a few people" and suddenly the conversation feels like a job interview you didn't apply for?

➡️ That's anchoring bias in action.

Their brain has already collected reference points from other people in your space, and now it's measuring you against them.

Your price isn't being evaluated on its own. It's being compared. And compared prices always drift toward the middle of the range.

You didn't set that ceiling.

Your buyer's brain did.

All because your positioning looks and sounds enough like other people in your industry that the brain found a ruler. Bad news, once it has a ruler, it's going to use it (and then ask you to match someone else's rate while it's at it).

This is why you can have better results, more experience, and genuinely stronger client outcomes than someone in your niche and still end up in a pricing conversation you shouldn't be having.

Trying to justify your rates or adding more bonuses to make the price feel "worth it" is not the fix you think it is.

➡️ The fix is making comparison impossible.

When a buyer's brain can't find a reference point, it stops shopping and starts evaluating your offer on its own terms.

The question goes from "is this worth it compared to the other three people I'm looking at" to "do I want this or not."

One of those questions has a built-in price cap.
The other doesn't.

Guess which one you want your buyers asking.

I broke this down fully in yesterday's newsletter:

1. How comparison frameworks keep your pricing permanently anchored
2. What actually happens in the brain when you remove the ruler
3. And why women with real skill and proven results stay stuck at $2-5K months because their positioning keeps handing buyers reasons to price-shop.

Read it here: https://lnkd.in/gW4zGiqv

In 2023, my annual salary was $4,583

In 2024, I quit my job, bought a one-way ticket and moved halfway across the country with no back-up plan, in the same year I went all in on LinkedIn

In 2025, I had now crossed six figures from LinkedIn alone

In 2026, I show women stuck at $2-5k months how to cross $10k+

Let me start by saying,

none of this happened because:
I "worked harder" or posted "consistently"

It happened because I chose authority over relatability.

👉 Relatability builds loyal supporters.
👉 Authority gets you buyers.

And the gap between those two goes beyond content strategy. It's how your cognition converts into language before money ever enters the conversation.

Here's what I had to learn:

Thought becomes language.

➡️ Language signals authority, certainty, completion.
❌ Or it signals negotiation, hedging, incompletion.

Most women I work with leak cognition all over their content.

❌ They over-explain.
❌ They narrate their thinking process.
❌ They preemptively defend their ideas before anyone's even disagreed.

It's a language problem.

And it shows up before positioning.
Before marketing.
Before the post is even written.

💚 I had to brainwash myself out of this.

💚 I had to stop letting my mind negotiate my authority before I ever made an offer.

Because buyers don't respond to how smart you are. They respond to how firmly you stand behind what you say.

👉 And when your language is hedging → your pricing follows
👉 When your positioning is cautious → your income caps

The women I work with now aren't less competent than they were at $2k months, but they did stop shrinking their expertise to fit someone else's comfort level.

With me, they learned the psychology of:

💚 How thought becomes language.
💚 How language creates perceived authority.
💚 How cognition leaks through unnecessary explanation.

➡️ And how to stop sabotaging the sale before it starts.

—-

P.S. Is your content positioning you as someone "relatable" or an authority that your buyers respect?

I break down these patterns every week in my Substack newsletter.

Sign up here: https://lnkd.in/g_aW8FkX

How you do the small things is how you do the money things.

Look, I can tell how a woman prices herself by watching her order coffee.

👉 The one who says "sorry, can I maybe get an oat milk latte if that's okay?" is the same one who says "my price is $2,000 but we can figure something out" on a sales call.

👉 The one who flags down the waiter and says "this isn't what I ordered" without a 5-minute apology first? She's closing at 40%+.

It shows up everywhere:

How you order food = how you name your price
How you handle a wrong order = how you handle objections
How you ask for the bill = how you send an invoice
How you tip = how you value your own work

Next time you're at a coffee shop, pay attention to how you order. That's your sales energy showing.

The reason your testimonials don't convert:


Your buyer doesn't relate to your client's success story. They relate to the exact moment before the success when everything felt stuck.

"She made $20K in 30 days!" = cool for her
"She had 10K followers and zero inbound" = wait that's me

"She sold out her program!" = good for her
"She was posting 5x a week and her inbox was dead" = ...that's literally me right now

"She doubled her revenue!" = nice
" She kept getting 'let me think about it' on every sales call" = okay I'm listening

❌ Your buyer doesn't see themselves in the after
➡️ They see themselves in the before.

Lead with the moment they're currently living.

The success story only hits once they've seen their own reflection first.

I heard if you complain about your reach on LinkedIn, it pushes your post more?

Game on, LinkedIn.

This post sucks. No one engage.

I hate it here.
My reach is dead.
No one sees my content.
Why even try

🙄

(Okay now show it to 100,000 people.)

Neville Goddard told you to act as if. I'm about to tell you why that's been subtly sabotaging your pricing.

Act as if she's already here
Assume the feeling of the wish fulfilled

Love that for us.

Tried it.

Eyes shut,
future self loaded,
calendar still not ideal.

Here's what he left out of the recipe:

The day your work got good, your skill updated overnight. But what about your pricing? Where are we at that?

I'll answer that for most of you: Still parked at the number you set two years ago. Back when you had a sliver of the proof you're sitting on now.

Today, your work is saying one thing
The price undercuts it by two whole levels

You'd think a lower number lands as a win for them.

Well, how's that working out for you so far?

When your work is good and your price is low, by default, your buyers start looking for a catch, they can't help it.

So what do they do?

They go and book the one whose price matched what they were already looking at.

The premium ones book the woman whose price already agrees with the work, their brain's wired that way.

2025, you were good to me.

I worked with the kindest clients.
Created things I’m genuinely proud of.
And traveled to places the past version of me only dreamed of.

All from a business I built with:

My brain, a laptop, and a LinkedIn account.

But now?

It’s time to log off, recharge, and romanticize my life offline for a bit.

✨ I’ll be back in January.
✨ There might be a shift in my content next year.
✨ You’ll have to wait and see.

Happy holidays, and thank you for being part of this wild ride.

See you in 2026.

Well-rested and ready to dominate. 😌

2018: Didn't know a thing about LinkedIn
2019: Graduated with a BSc
2020: Made a LinkedIn account in December
2021: Scrolled for a week, forgot it existed
2022: Posted here and there, kept it "professional"
2023: Quit my job and started showing up with intention
2023: First $10k online, all of it from LinkedIn
2024: Ghostwriting for some of the biggest accounts on here
2025: Whole 6-figure business running on LinkedIn
2026: Coaching the women who are where I was in 2022

I'm proof that if you find the blocks in your 3 layers:

💚 The inner
💚 the strategic
💚 and the platform layer...

... LinkedIn opens doors for you that you didn't know existed.

Next, I built the 3-layer framework mapping where the inner, the strategic, and the platform layer stop agreeing with each other, first for my own account, then for every client whose posting never converted.

It's also the tool that's made it possible for me to build and run my business entirely on LinkedIn, without running ads

So, if you're a woman coach and consultant looking to start signing up premium clients on LinkedIn, comment "3-layer-framework" and I'll DM you the tool.

Yes, my loves, it's free.

After 2 years of studying why skilled women stay underpaid, I found the same pattern every single time:

➡️ It's called the Pygmalion Effect.

The idea is simple: people rise or fall to the level of expectation placed on them.

In the original research, teachers were told certain students were "gifted" (they were randomly selected) By the end of the year, those students actually outperformed their peers.

The expectation rewired the behaviour.

Now flip this to your business.

The expectation you hold about yourself as a service provider, coach, founder, whatever you are, is leaking into every touchpoint your buyer encounters.

- Your bio
- Your pricing
- How you follow up
- How you open a sales call
- How you close a sales call
- How you describe your offer in the DMs

Every woman I've worked with who was stuck at $2-3K months had the skill to charge three times that.

What she didn't have was an internal expectation that matched the higher number. And buyers can feel that gap instantly. They don't know they're feeling it.

But their brain is picking up on every signal that says "she's not fully convinced she should be charging this."

So the buyer mirrors it.

They ask for a discount. They say "let me think about it." They go with someone who charges more because that person's pricing came with zero hesitation attached to it.

The Pygmalion Effect works both ways.

Set a low expectation for yourself and your buyers will meet you there. Every single time.

P.S. This is the "Mind" in Mind. Message. Money.

The identity rewiring that has to happen before your messaging or your pricing will ever land the way you want it to. DM me "MMM" if you're a woman ready to stop being underpaid for work you know is exceptional.

Nobody walks into a coffee shop and says "optimize your morning routine."

They say "I need caffeine before I lose it."

That's how you should write on the internet.

Real. Raw.

Like you're actually talking to someone.

Say you're writing about consistency:
Tell me what changed, not what you learned.

❌ Bad copy: "I learned the importance of consistency."

💚 Good copy: "I posted every day for 90 days. My boss saw it. Now I run the team."

Notice how the second one sounds like your friend texting you at midnight with actual news?

The formula is simple:

1. Skip the lesson. Show the result.
2. Skip the theory. Show what happened.
3. Skip the wisdom. Show the transformation.

Your audience doesn't need another guru.

They need proof that what you're saying actually works.