Prakriti Sharma

You don’t get to explain your way into authority.

By the time someone lands on your profile,
the judgment has already happened.

They’ve decided:

- Whether you’re relevant
- Whether they trust you
- Whether you’re ahead of them or behind

This goes beyond attention.
You’re now competing for perception.

And perception isn’t formed by your bio or pitch.

It’s formed by inference.

And that's why your positioning matters. It creates instant conclusions in your buyer’s mind, without needing your help.

The people who nail this?
They’re the most precisely framed.

And this is starting to matter more than ever now because attention is shrinking.

So your low-trust, high-volume marketing?
Already burning out your buyer’s brain.

If you're not building a brand that’s psychologically sticky, you're building one that's forgettable.

And I don’t do forgettable.

P.S. All the slots are taken for 2025, and in 2026, I'm taking on fewer ghostwriting clients (more on this soon), so if your positioning needs working (and let's face it, it does), DM me "LinkedIn."

P.P.S. I'm starting work only in 2026 now, so if you need anything urgently, I'm NOT your girl.

In 2023, my annual salary was $4,583

In 2024, I quit my job, bought a one-way ticket and moved halfway across the country with no back-up plan, in the same year I went all in on LinkedIn

In 2025, I had now crossed six figures from LinkedIn alone

In 2026, I show women stuck at $2-5k months how to cross $10k+

Let me start by saying,

none of this happened because:
I "worked harder" or posted "consistently"

It happened because I chose authority over relatability.

👉 Relatability builds loyal supporters.
👉 Authority gets you buyers.

And the gap between those two goes beyond content strategy. It's how your cognition converts into language before money ever enters the conversation.

Here's what I had to learn:

Thought becomes language.

➡️ Language signals authority, certainty, completion.
❌ Or it signals negotiation, hedging, incompletion.

Most women I work with leak cognition all over their content.

❌ They over-explain.
❌ They narrate their thinking process.
❌ They preemptively defend their ideas before anyone's even disagreed.

It's a language problem.

And it shows up before positioning.
Before marketing.
Before the post is even written.

💚 I had to brainwash myself out of this.

💚 I had to stop letting my mind negotiate my authority before I ever made an offer.

Because buyers don't respond to how smart you are. They respond to how firmly you stand behind what you say.

👉 And when your language is hedging → your pricing follows
👉 When your positioning is cautious → your income caps

The women I work with now aren't less competent than they were at $2k months, but they did stop shrinking their expertise to fit someone else's comfort level.

With me, they learned the psychology of:

💚 How thought becomes language.
💚 How language creates perceived authority.
💚 How cognition leaks through unnecessary explanation.

➡️ And how to stop sabotaging the sale before it starts.

—-

P.S. Is your content positioning you as someone "relatable" or an authority that your buyers respect?

I break down these patterns every week in my Substack newsletter.

Sign up here: https://lnkd.in/g_aW8FkX

I heard if you complain about your reach on LinkedIn, it pushes your post more?

Game on, LinkedIn.

This post sucks. No one engage.

I hate it here.
My reach is dead.
No one sees my content.
Why even try

🙄

(Okay now show it to 100,000 people.)

2025, you were good to me.

I worked with the kindest clients.
Created things I’m genuinely proud of.
And traveled to places the past version of me only dreamed of.

All from a business I built with:

My brain, a laptop, and a LinkedIn account.

But now?

It’s time to log off, recharge, and romanticize my life offline for a bit.

✨ I’ll be back in January.
✨ There might be a shift in my content next year.
✨ You’ll have to wait and see.

Happy holidays, and thank you for being part of this wild ride.

See you in 2026.

Well-rested and ready to dominate. 😌

Nobody walks into a coffee shop and says "optimize your morning routine."

They say "I need caffeine before I lose it."

That's how you should write on the internet.

Real. Raw.

Like you're actually talking to someone.

Say you're writing about consistency:
Tell me what changed, not what you learned.

❌ Bad copy: "I learned the importance of consistency."

💚 Good copy: "I posted every day for 90 days. My boss saw it. Now I run the team."

Notice how the second one sounds like your friend texting you at midnight with actual news?

The formula is simple:

1. Skip the lesson. Show the result.
2. Skip the theory. Show what happened.
3. Skip the wisdom. Show the transformation.

Your audience doesn't need another guru.

They need proof that what you're saying actually works.