Ray Jang

This McDonalds alarm ad is genius.

“Breakfast done properly“



The best part of this ad?

No McDonalds logo anywhere.

You gotta' love that confidence.



You should try the alarm ad format.



Think about your audience.

How do they use your product?

When exactly would they use it?


Think about THAT precise moment in time.

What would their alarm say?

(Bring in some humor)


It's a fun way to show your product benefits.

So they won't snooze your ads.


P.S. Never hitting snooze on a McMuffin

The best marketing doesn't push products.

It stirs emotions.

People don't buy your widget.

They buy the feeling it gives them:

Prestige. Freedom. Comfort. Connection. 

Identify the core emotion behind your offering.

Then bring it to life in your messaging.

With FEELING and POWER words to do it.

Audi isn't really selling cars.
They're selling status.

Patagonia isn't hawking gear.
They're selling adventure.

Features tell, benefits sell...

But emotion is the closer.

Hit them in the feels.

—

👋 Follow Ray (지범) Jang 🐰 for more ad content

Make emotion # 1 ♻️ Repost to share.