Robert Meza

Here are some books that have helped shape my thinking over the years.

I was never a book reader when I was younger, but I wonder if this was more because I had never found any books that I actually enjoyed - guess it's never too late.

The Books 📗 on this list have also helped me get inspired to create and share all of my frameworks and the future training and courses I have in the works (there are many more books + journals that aren't here for space purposes)

To Find the Outcome and Job for your customers:

✅ Jobs to Be Done: Theory to Practice - Tony Ulwick

✅ The Jobs to be Done Playbook - Jim Kalbach

To Explain The Value of Behavior in an Organization:

✅ Applying Behavioral Science to the Private Sector Dr Helena Rubinstein

✅ The Behavior Business - Richard Chataway

✅ Ripple - Jez Groom

✅ Behavioral Insights - Michael Hallsworth

To understand and Apply Frameworks of Behavior:

✅ The Behavior Change Wheel - Susan Michie Robert West

✅ Design for How People Think - John Whalen, PhD

✅ Design for Behavior Change - Stephen Wendel

✅ Start at the Why - Matt Wallaert

✅ Engaged - Amy Bucher

To Apply Theory of Psychology

✅ Self Determination Theory - Ryan Deci

To understand and apply and design services, products and experience in organizations:

✅ Thinking in Systems - Donella Meadows

✅ The Invincible Company + Testing business ideas ( and really all books by Strategyzer)- Alexander Osterwalder David Bland et.al

✅ Winning at New Products - Dr. Robert G. Cooper

✅ The Experience Centric Organization- Simon Clatworthy

✅ This is Service Design Doing - Marc Stickdorn , Adam StJohn Lawrence , Markus Edgar Hormeß et.al

✅ Continuous Discovery Habits - Teresa Torres

✅ The Service Innovation Handbook - Lucy Kimbell

For Gamification and Habits in Products

✅ Actionable Gamification- Yu-kai Chou

✅ Hooked - Nir Eyal

For Lit reviews:

✅ How to Read a Paper - Trish Greenhalgh

Mix your methods and experiment as often as possible to find what works best

Happy reading :)

#behavioralscience #behavioraldesign #innovation #servicedesign #productdesign

We spend too little of our time understanding people and way too much time gathering data and making gut decisions.

I wrote about this at the beginning of the year, and as more and more data is being collected, I thought it would be nice to have a reminder.

We should spend more time understanding people, the brain, and the context in which we make decisions (individually and as a group), understanding psychological models, and not biases on their own.

We need to be systematic and evidence-based about decision-making and behavior change, and then bring useful insights into our hypothesis, so we can have a better chance of building products and services and experiences that actually serve and don't frustrate.

Here are some tips:

1) Use a behavioral change framework - think COM-B/ Behavior Change Wheel to help you be more systematic and evidence-based.

2)Use Psychological models to understand needs satisfaction and frustrations and learn more on how to apply Self Determination Theory

3)Mix methods - don't just rely on on way to change behavior, learn from anthropology, sociology, neuroscience etc..

4) Use Behavior Change Design responsibly and understand which techniques you can use for the context you are designing for

5) Align and Combine - Behavior Change and Design

If you are new, I’m Robert from Aim For Behavior - I write about behavior change and innovation.

⚡️Some of my free resources:

1. My books list (no affiliate links): https://lnkd.in/e6DzcNjf

2. My Free tools: https://lnkd.in/eesdnamN

Image Credit Roberto Ferraro