Sam Stryker

I’m obsessed with Away partnering with recent winners of the viral celebrity lookalike competitions that have been sweeping the nation (and social media) - “even lookalikes travel with the real thing.”

Is it stunty? Yes. Is it so clever it made me smile? Also yes.

I’m a huge fan of Netflix social marketing game, and last night was a great example of why they’re best in class.

What do you do when all social conversation is focused on The White Lotus S2 finale, one of the biggest nights of the year for a competitor? Instead of going radio silent or counter programming, the streamer met their audience where they were - and struck gold.

I love this Tweet / strategy because it’s not hater-y (a little snark is usually fine) - why dunk on the competition when you can celebrate Jennifer Coolidge? It also hooks back to a Netflix title - good for brand affinity and an authentic angle into White Lotus conversation. Finally, it was quick and timely - something audiences recognize and love.

👏 to the Netflix social team and run, don’t walk to watch the season finale of The White Lotus!