There's no place for 'š¾šš£ š¬š šš¤ š©šššØ š¦šŖššš š”š®?' or 'š¾š¤š¢š„šš©šš©š¤š§ š šš¤ššØ š©ššš©, š”šš©'šØ šš¤ šš© š©š¤š¤!' in B2B content marketing.
And here's why:
Any B2B company crushing the content game didn't start with the pretty, catchy eye candy that captured your attention.
They didn't start with that feature on TechCrunch someone shared on your company's Slack channel saying 'šš©šŗ š¢š³š¦šÆ'šµ šøš¦ š§š¦š¢šµš¶š³š¦š„ š¢š“ šøš¦šš?' either.
They started with the ugly, unsexy parts that are hidden from your sight.
šš»š± šš¶ššµ š® š¹š®šš²šæ-š³š¼š°ššš²š± š°š¼š»šš²š»š šššæš®šš²š“š šÆšš¶š¹š š¼š» š® š¹š®šš²šæ-š³š¼š°ššš²š± šÆššš¶š»š²šš šššæš®šš²š“š.
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#contentmarketing #contentstrategy #b2bmarketing #demandgeneration
And here's why:
Any B2B company crushing the content game didn't start with the pretty, catchy eye candy that captured your attention.
They didn't start with that feature on TechCrunch someone shared on your company's Slack channel saying 'šš©šŗ š¢š³š¦šÆ'šµ šøš¦ š§š¦š¢šµš¶š³š¦š„ š¢š“ šøš¦šš?' either.
They started with the ugly, unsexy parts that are hidden from your sight.
šš»š± šš¶ššµ š® š¹š®šš²šæ-š³š¼š°ššš²š± š°š¼š»šš²š»š šššæš®šš²š“š šÆšš¶š¹š š¼š» š® š¹š®šš²šæ-š³š¼š°ššš²š± šÆššš¶š»š²šš šššæš®šš²š“š.
***
#contentmarketing #contentstrategy #b2bmarketing #demandgeneration
